Father’s Day is the one Sunday of the year when the private club has every advantage — if it shows up prepared. Here’s how the best programs turn June 21 into their highest-attended, highest-revenue day of the summer.
Tag: Golf Clubs
From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.
As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend decades trying to build.
Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that makes the question ‘should we go?’ obsolete.
The business elite don’t golf where money talks — they golf where money can’t get you in. Inside the invitation-only clubs that prove status outranks net worth.
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, and what really sets the number.
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven funnel metrics — from inquiry-to-tour through marketing ROI — that separate clubs running on data from those running on intuition.
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf Tour’s $1 million YouTube finale means for member acquisition.
The survey questions that actually predict member churn — and the ones that waste everyone’s time.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.