Private Club Marketing
September asks three things of you at once: launch the fall season, defend next year’s budget, and close the membership year. Using GGA Partners, NGCOA and Knight Frank data, here’s how to build a September plan that serves all three — and which amenities you should stop promoting.
Winter is only 120 days. The mountain clubs winning membership and retention are the ones selling the other 245 — summer programming, real estate, and belonging.
Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.
Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.
No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is not about golf — it is about capital discipline, staffing depth, and protecting the one thing members rate above all else.
How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.
August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.
The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.
Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are becoming one, and most boards have never run the risk analysis.
How private clubs structure F&B minimums in 2026 — monthly, quarterly, annual — why they exist, and why a growing number of clubs are killing them or productizing them.