Private Club Marketing
The Laver Cup’s escalating-points scoring solves the exact problem that kills most fall tennis leagues: matches that stop mattering by week six. Here’s how to run a capped, team-format finale on Laver Cup rules — and why the waitlist you generate matters more than the event itself.
Where New York’s private clubs host live music and DJ nights, what membership costs, and how non-members can get in. Every entry sourced.
Rolling Stone looks at how private clubs are booking arena-level artists into rooms of a few hundred people. PCM founder Zack Bates weighs in. Here’s what it means for your club.
The FOMC’s September 15–16 decision lands in the middle of club budget season, right as CMAA’s Leadership/Legislative Conference convenes in Detroit. Here’s how boards should read the rate signal, what Sawgrass, Woodbridge, Centre Hills, Devon Yacht Club and Blue Hill are already doing about capital financing, and the three-scenario playbook to have ready before the vote.
The Goodwood Revival turns nostalgia into six-figure waitlists — and it’s not the only club proving heritage programming pays. From Charlotte’s Ten Tenths Motor Club to a golf course on Hilton Head, here’s the playbook driving clubs and traditional clubs are borrowing this fall.
The Keeneland September sale draws 4,635 yearlings and the industry’s biggest names to Lexington every fall — and most clubs let the moment pass their bloodstock members by. Here’s how Bluegrass and city clubs alike can turn sale week into a concierge-driven retention play.
Ranked from their own IRS Form 990 filings: the ten highest-revenue member-owned clubs in California, who leads by assets, what changed year over year, and who is missing from the list and why.
How private yacht and sailing clubs turn scarce berths, social members, and a $230B boating economy into durable membership growth.
Before your board approves this year’s number, run the breakeven math: how many members can a dues increase lose before it pays for nothing? Four real clubs show what happens on both sides of that line.
Sotheby’s auction, Cab Pre-Release weekend, and crush season all land in the same ten-day window this September — the moment to sell a Napa harvest wine club trip and launch your club’s in-house wine program.