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Industry News & Trends

Top 10 Private Clubs by Revenue in California

Ranked from their own IRS Form 990 filings: the ten highest-revenue member-owned clubs in California, who leads by assets, what changed year over year, and who is missing from the list and why.

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Social & City Clubs

Fashion Week Overflow: How City Clubs Win the Eight Nights of NYFW

From September 10–15, New York Fashion Week floods Manhattan with the ultra-wealthy clients every club wants. Here’s the data-backed playbook — and the real clubs, from Zero Bond to Spring Place — turning eight nights of NYFW into a year of membership pipeline.

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Industry News & Trends

The 15 Most Exclusive Private Clubs in America (2026)

From Augusta National’s invitation-only fairways to the Union League of Philadelphia’s peer-voted city club ranking, these are the 15 most exclusive private clubs in America for 2026 — and the admissions playbook every club marketer can borrow from them.

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Industry News & Trends

Platinum Clubs of America 2026: How the Designation Actually Works

0 Of all U.S. private clubs earn Platinum 0 Total Platinum Clubs (2025–2026) 0 Selection criteria evaluated 0 Program founded by John R. Sibbald Country Clubs 150 Golf Clubs 50 City Clubs 50 Yacht Clubs 30 Athletic Clubs 20 300 clubs total, representing the top five percent of U.S. private clubs, according to Platinum Clubs […]

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Industry News & Trends

Founders, Garages, and Grid Time: How Driving Clubs Build Waitlists That Don’t Break

How private driving clubs use founding-member programs, garage waitlists, and event calendars to build demand, community, and long-term retention.

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Industry News & Trends

The Economics of Wellness Membership: Recurring Revenue, Retention, and the Traditional Club’s Best New Growth Lever

The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.

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Member Retention & Engagement Social & City Clubs

Selling Belonging, Not Amenities: What Social and City Clubs Actually Sell

The best social and city clubs don’t sell gyms, dining, or spaces — they sell community, curation, and identity. Here is how they market belonging as the product.

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Industry News & Trends

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.

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Industry News & Trends

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

How private driving clubs are turning racetracks into real estate, initiation fees, and garage-condo communities for high-net-worth members.

Categories
PCM News Wellness & Lifestyle

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.