Gen Y

Something better than “Young Professionals”

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, and that old, misconceptions must be cast aside in the harsh light of new realities.