8 Research-Backed Member Retention Strategies

Managing member retention is an incredibly important part of growing a sustainable business. According to research from Harvard Business School, increasing customer retention rates by only 5% increases a company’s profits by 25-95%.

Poor member retention is similar to filling a bucket with holes in the bottom: sure, you could keep piling on to make up for it, but you’re much better off figuring out what caused the holes and how you can patch them up.

Retaining members costs less than acquiring them, and both add to your club's bottom line. So before you go all-in on tactics designed to get new prospects into your membership pipeline, consider using one of these eight research-backed member retention strategies to grow your revenue by keeping the members you already have.

  • Capture your club’s momentum
  • Don’t just sell — educate
  • Deliver surprise reciprocity
  • Find ways to delight your members consistently
  • But focus on service before delight
  • Accept that speed is secondary to quality
  • Build your member loyalty programs the right way
  • Reward your loyal advocates

1. Capture your club's momentum

When exciting improvements are being made to your club, everyone in feels the momentum. But do your members feel the same way?

Create excitement with current members by showing them what your latest programs, amenities and offerings will help them accomplish.

For example, as we prepared to introduce major improvements to a member dining room, grill, bar and outdoor patio in 2017, we ran a series of preview emails and social media posts to generate excitement about everything members would be able to accomplish with the new and improved areas.

Not only does this build momentum for upcoming opening, but it also helps promote new usage that existing members might otherwise miss. And according to research from CX Solutions (formerly TARP Worldwide), telling members about new products or services they can really use creates an average 30% lift to usage or new member referrals.

2. Don’t just sell — educate

The same CX Solutions study mentioned above also found that “proactively providing information on how to avoid problems or get more out of your product” creates a 32% average lift to repurchase or recommend.

The last thing you want to do is leave members to fend for themselves after they’ve signed up. It’s crucial to offer resources that make it easy for new members to learn how to use their club.

There are a lot of different ways to train new members on how to use their club:

  • Offer individual department onboarding with tips and tutorials designed to help new members get started.
  • Send a series of lifecycle emails designed to guide new members through the process of learning how to use their club.
  • Provide one-on-one training sessions with member support, sales, or an onboarding specialist.
  • Create an online academy of training resources for new members who prefer self-service training. Example, how to make reservations online, what the attire for an event, how to refer a member, etc.
    Build a community of club experts that new and long-time members alike can turn to when they have questions.

Private Club Marketing can also assist you with creating a new member orientation video series, in order for new and existing members to (re)learn more about our clubs and ask any questions they might have.

3. Deliver surprise reciprocity

Reciprocity is the social construct that makes the world go ‘round and keeps members coming back.

The concept of reciprocity is simple: people respond based on how they’re treated. When someone is treated nicely, they respond nicely. When they’re treated poorly, they respond poorly.

It’s no wonder then that consistently good service is one of the biggest drivers of repurchases and recommendations.

Source: CX Solutions

And while reciprocity works incredibly well on its own, research shows it’s far more powerful when it’s a surprise. Recall a time that someone did something nice for you unexpectedly. The gesture probably wasn’t all that unusual, but the fact that it came out of nowhere likely left a strong impression on you.

Brainstorm some ways you can surprise your members with a kind gesture. For example, the Beverly Hills Hotel asked its instagram followers to tell them who they could send handwritten notes and swag to just to say thank you.

 

View this post on Instagram

 

@bevhillshotel 👨🏻‍💻 it’s in the mail!

A post shared by Jordan Dalaly (@jdalaly) on

Thank-you notes are a rare throwback to old-fashioned, personal service; they stand out as a delightful gesture that makes members feel special and cared for. The relationship-building is well worth the relatively minimal investment.

4. Find ways to delight your members consistently

Discounts and freebies are a great way to delight your members, but they can be costly. Instead of leaning too heavily on these delights, you should embrace the art of the frugal wow — creating reciprocity through small, thoughtful gestures.

In fact, psychologist Norbert Schwarz found that as little as 10 cents can create reciprocity between two individuals. It really is the thought that counts.

In a study from the Journal of Applied Social Psychology, researchers found that waiters and waitresses could increase their tips by 23 percent through the simple act of returning to tables with a second set of mints.

5. But focus on service before delight

Many companies assume exceptional member service can only be achieved by going above-and-beyond — that loyalty is built on showy gestures.

But according to research from Dixon, Toman, and DeLisi published in The Effortless Experience, the true driver of member retention and loyalty is the ease of getting a problem solved.

Delight isn’t the foundation of a member service strategy; it’s a second-order effect. First, focus on consistently meeting expectations and avoiding unpleasant surprises. Then go the extra mile. Here are a few more tips.

Provide support on the right channel(s)

It’s important to make sure you’re providing support on the channels that make the most sense for your business and your members. Hosting companies, for example, know that live chat is critical when their members’ sites go down; other companies may have members who prefer using self-service (web), or even phone support.

Make member support a communal effort

Countless case studies have made one thing clear when it comes to creating an efficient support system: you need to keep everybody in the loop.

At Private Club Marketing, we use our integration with online/mobile chat to access real-time notifications of what’s happening on the member AND prospect end. We were able to improve our response time by 340% (not a typo!) by creating a support channel for all of our teammates. Members don't have to call the club, they can simply inquire through online chat and notifications are sent to a specific or group of department heads on their cell phones.

6. Accept that speed is secondary to quality

When it comes to highly rated member service, quality and completeness matter more than speed.

According to research from Gallup, members were nine times more likely to be engaged with a brand when they evaluated the service as “courteous, willing, and helpful.” “Speedy” service, on the other hand, only made members six times more likely to be satisfied.

Telling your team to spend more time with members might seem counterintuitive, but numerous behavioral psychology studies have shown that everyone views their service experience as more positive when they don’t feel rushed or ignored.

Whether you’re responding to support requests or delivering new features, speed is only delightful if you’re delivering exactly what your members need. You’ll do more damage than good by rushing and delivering something that creates more problems than it solves.

In fact, research conducted by John Goodman found that members were much more sensitive to price changes — and thus more likely to churn — when they experienced a few problems with the product or the support they received.Source: Strategic Customer Service

7. Build your member loyalty programs the right way

The key to creating loyalty programs that work is to know why members use them and what gets members to keep using them. Luckily, there’s a ton of research on member loyalty programs that you can use to set your program up correctly from the start.

Give loyal members a head start

Consumer researchers Joseph Nunes and Xavier Dreze are known for their studies on the Endowed Progress Effect. Their results have conclusively shown that the biggest pitfall in preventing member loyalty programs from succeeding is getting people started.

In their well-known car wash study, participants were twice as likely to finish loyalty cards when they were automatically started (or rewarded) as soon as they signed up.

Make ideal members VIPs

Additional research by Dr. Nunes on retention programs has shown that people love being VIP or “gold” members. There is one caveat, though — this only works when people know there is a class below them on the totem pole. Speaking to human nature, Nunes saw a notable increase in gold customers’ participation as soon as he implemented a silver class.

Assign your members positive labels

Research on voting patterns conducted by Stanford University revealed people are more likely to participate in something if they are labeled with a positive trait.

Buffer refers to their premium customers as “awesome” customers and even named their upgraded payment plan the “Awesome Plan.”

8. Reward your loyal advocates

When your members go out of their way to recommend your product or service to others, let them know that you see and appreciate it! If you spot someone recommending your business on social media, for example, reply to say thanks. It shows you’re paying attention and that their testimony means something to you.

Another way to recognize your brand advocates is with a referral program. For example, many clubs give their members a club credit when they refer someone who becomes a member (and that new member gets a $X credit on their account).

Retaining members is a balancing act

There are many member retention strategies, but there are no shortcuts. You can’t hack a personal relationship, so why should we assume business relationships are any different?

The bottom line is that the strategies above should hopefully give you some fresh ideas for approaching retention, but they’re not a cure-all. Your product and service will do most of the heavy lifting in keeping members loyal, and there are no shortcuts for that.

10 Marketing and Blog Ideas for July

via ThriveHive

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters this summer—dive right in with some of these great ideas to promote your business!

1. Independence Day (July 4)

The biggest event this month is obviously the 4th of July. Almost any business can get in the spirit and show off their American pride. If you want to be patriotic, some ideas include:

  • Holiday discount: Many businesses hold special sales or promotions this time of year. Make sure you promote it as a July 4th special.
  • Blog about July 4th: If you run a regular blog on your business website, tie in the holiday to relevant posts. For example:
    • July 4th outfit ideas
    • BBQ and cookout recipes
    • Red white and blue desserts
    • Family friendly activities and venues
    • Firecracker safety tips
  • Participate in local events: Chances are, there are a ton of events in your community for the 4th of July. Whether it’s a parade or a town center fair, make an appearance and promote your business.
  • Show patriotism on social media: Don’t slack online! Keep up your social media accounts and post pictures of your store, employees, or customers celebrating our country.

2. Shark Week

Shark Week is a shark-based programming block for an entire week every summer. Shark Week has begun to be promoted heavily on social media, so get involved with the discussions and get in the summer spirit! Bakeries can sell shark shaped cookies, businesses can throw parties and show Jaws, and restaurants can offer Shark Week specials.

3. International Kissing Day (July 6)

February isn’t the only month for a romantic holiday—International Kissing Day is celebrated in July! Show your customers some love and offer a discount or prize to those who kiss and snap a selfie at your business. Dental offices can also mention this day as a way to promote better oral care—get creative and let us know how you can position this holiday with your business!

Related: The Ultimate Summer Marketing Kit

4. Get to Know Your Customers Day (July 19)

Although you should be making an effort every day to connect with your customers, there’s a specific day dedicated to doing just that! Also celebrated in January,  April, and October, this is a day to engage as much as possible with your customers. It’s important to always show your appreciation to those that consistently support your business.

Increase social media engagement with loyal customers by sharing their posts about your business or spotlighting them as a customer of the week. Make an effort to introduce yourself to customers in store and get to know them on a personal level!

5. National Ice Cream Day (July 16th)

We all scream for ice cream in July! In 1984, former President Ronald Reagan decided July was to be “National Ice Cream Month,” and the third Sunday, which is July 19th this year, to be“National Ice Cream Day.” This holiday is especially great for food establishments. If your business doesn’t sell food, you can still take advantage of the holiday:

  • Have an ice cream sundae party at your business and show the fun on social media.  Your delicious masterpieces are a perfect photo sharing opportunity. You can also bring in ice cream from a local store and give a shout out to business in the pictures you share by tagging them in it. This increases the reach of your post to engage with their customers.
  • Host a post ice cream sundae workout at your fitness center the next day (July 17th) to work off those delicious calories.

If your business does sell food, host a sale or promotion on National Ice Cream Day to show your love for the frozen treat. You can also feature special limited-edition flavors in honor of the month, or offer exclusive toppings and novelties.

6. National Grilling Month

July is National Grilling Month—summertime isn’t complete without a barbecue! July is a perfect time to host a company get together, grill up some delicacies, and share it on your blog or social media accounts.

Better yet, invite customers and allow them to get to know the people and personalities behind your business. If your store sells grilling supplies, have a sale on the essentials or create package deals. You could also give away a grill or grilling gift basket through an Instagram contest or giveaway.

7. Summer-themed Instagram Contest or Giveaway

Whether you give away a gift card or product from your store, Instagram giveaways are a great way to give your social media account a boost. Some examples of what to give away include a free personal training session, summer beach bag full of goodies (food or beauty products!), free salon or spa treatment, or a free cake order for July 4th. Use a hashtag in your contest so that it’s easily accessible on social media searches.

8. Traveling Contests

July is a big month for vacations. Many of your customers might be away, but don’t fear, you can utilize this to your advantage.

Either give away a prize or feature customers in a social media post if they travel and snap a picture of your products along the way. Similar to an Instagram contest, this can be advertised over social media and entered in a variety of ways that notifies your account. At the end of the contest, share all the submitted pictures over social media or in a blog post.

Another way to capitalize on traveling is to produce travel-related content relevant to your business. For example, personal trainers can post about how to get in a good workout without a gym, or financial advisors can offer tips about saving money on vacation.

9. Pinterest Board

Make a summer-related Pinterest board to market your business with ideas and plans for the season. This lets followers know that your business is in full swing for summer and promotes that mindset in store.

  • Preschools can pin fun outdoor activities for children or summer-themed crafts.
  • Fitness centers can pin outdoor exercise tips.
  • Salons can share heatless hairstyles that beat the summer humidity and frizz.
  • Bakeries can share special summer treats.

10. Hot Weather

It’s no secret that July is a scorcher, so market your products to the heat. People will be looking for handheld fans, hats, water bottles, beach necessities, flip flops, and cold drinks, so this is the best time to stock up on that merchandise!

You can also give away some of these essentials in gift with purchase promotions during the hotter days of the month to lure in more customers from the beach. Additionally, make sure to let customers know you have air conditioning to cool them off during the dog days of summer!

Marketing Strategies to Grow Your Membership After COVID-19 Lockdown

Private Club Marketing looks at strategies to maximize your budget to grow and retain your membership after the COVID-19 lockdown

The prolonged lockdown to counter the spread of COVID-19 has been lifted or is being eased in phases. Private clubs are resuming operations in whatever capacity possible, but uncertainty is still staring everyone dead in the eye. The conundrum to save money wherever possible, or to grab the attention of members and prospects, is plaguing GM’s, Membership Directors and BODs all around the globe. Some clubs have eliminated their Membership Director’s position, adding additional stress to the GM and Catering team’s already full plates. Others have frozen membership sales and retention budgets and plan to wait it out until they deem it safe to resume.

FREEZING MEMBERSHIP MARKETING AND RETENTION BUDGETS MAY BE THE WRONG IDEA

Freezing membership sales and retention budgets will land these clubs in trouble. A survey by the American Association of Advertising Agencies states that 43% of consumers find it reassuring to hear from brands during this lockdown. Without an allocated budget, the business will not be able to reach out to their customers. So, a competitor could market to the business’ customers and steal them away, leading to a reduction in business. This is a perilous situation for any business (or club).

To maximize these limited budgets and achieve effective targeting, data science and user segmentation can make all the difference. Data analysis can help you set up an optimized member retention and sales program. Machine learning techniques can use insights from buying behavior to segment loyal members into user clusters. A separate promotion strategy specific to each user cluster is an efficient way to leverage member retention budgets. This clustering and targeting technique enables clubs to maximize revenue from existing members while driving new member referrals.

With marketing budgets being tighter than ever, user segmentation will help membership teams use their budgets efficiently. With businesses currently struggling with reduced revenue, loyalty programs operating with efficient member retention budgets can prove to be their silver bullet for growth. Retention is the new growth. With a targeted approach, your Club can be the success story that others want to emulate.

 

10 Marketing & Blog Ideas for June

via ThriveHive

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the spring and welcome the summer with these great ideas!

1. Flip a Coin Day

The first day of June is Flip a Coin Day. Coin flipping might not be the most traditional marketing opportunity but with a little creativity, you can turn it into one! The holiday was made to create awareness about math. If math is relevant to your business, then this day is a no-brainer. For other industries, Flip a Coin Day translates into decision making or games of chance. Try out these coin flipping marketing ideas:

  • Flip a Coin discount: For each purchase, have customers flip a coin and call heads or tails. If the customer wins, they get a percentage discount based on the value of the coin. Quarter flips = 25% off, Dime flips = 10% off, and Nickel flips = 5%. discount
  • Blog about decision-making: Write a blog post about decision making in your industry with titles like:
    • “7 Signs You Need to Hire a Contractor” 
    • “Is This an Emergency? When to Call the Dentist/Doctor/Lawyer” 
    • DIY vs. Professional Marketing – What You Can DIY and What You Should Leave to the Pros

2. National Donut Day

As if you needed another reason to love Fridays or donuts, National Donut Day is held on the first Friday in June. This is a great day to shine for bakeries and donut shops. If you’re not in the industry of making round pastries, here are some other ideas:

  • Order donuts for your office and post on social media. Aside from being a delicious treat, pictures of donuts and people eating them are great photo opportunities for Instagram, Facebook, and Twitter. Search for relevant hashtags and use them to get your photos and your business found online.
  • Buy donuts from a local bakery and give them a shoutout on social media. Make sure to tag them on Facebook and Twitter to increase the organic reach of your post.
  • Host an after Donut Day workout at your fitness center. Donuts are delicious but not conducive to marketing a fitness center. Host or post a Day After Donut Day workout!

3. Flag Day

Hooray for the red, white, and blue! Flag Day celebrates the commemoration of the United States flag. Hang those flags and encourage customers to do the same. Participate in local Flag Day events or show off your flag swag on social media.

Related: The Ultimate Summer Marketing Kit

4.  Father’s Day

Promote your business through Father’s Day marketing. This is a no-brainer for businesses whose customers are men, but other types of businesses can join in the fun. Try out these ideas:

  • Father’s Day Gift Guide: Write a blog post with a Father’s Day gift guide with products that you offer or in your industry. Promote the blog post on Pinterest so that it links to your business site.
  • Father’s Day Gift Basket or Coupon Book: Put together a Father’s Day gift basket at your business to make it easy for kids and moms to shop for dad. Think outside of the standard tie box with:
    • Fitness class package – offer a deal on 10 classes just for Dads
    • Gift card for your restaurant with a bottle from a local distillery or winery
    • Gift basket of men’s grooming supplies at your spa or salons. Moms who come in to redeem their gift certificates for Mother’s Day massages and manicures will love the one-stop shopping!
  • Daddy and Me Workout: Fitness centers and gyms often have Mommy and Me yoga classes, but there’s no reason that you can’t do a Daddy and Me workout class too! Host a dad and child workout or soccer game at your fitness center or invite dads to attend their children’s classes at your martial arts studio!

5. Summer Solstice

Promote your business on the longest day of the summer with extended store hours. The extra hours of daylight mean that you can keep your business open for longer on this one day. Promote your extended hours on social media and, if you can, team up with other local businesses to stay open late. By teaming up with other local businesses, you can create more of a buzz together and encourage your community to shop at local businesses during these extended hours.

6.   LGBT Pride Month

Show your pride in June by letting the local Lesbian Gay Bisexual and Transgender community know that you are one of them and/or that you support them. Use social media to tweet about local LGBT events and attend your local Pride parade – hang a rainbow flag, dress up your pets, and show some love for love!

Contact local LGBT community organizations to let them know that you’re a supporter and encourage community members to shop at your LGBT-friendly business. Not all businesses are welcoming, so if you are, make it known to both the LGBT community and supporters to encourage people to use or shop at your business.

7. National Safety Month

Safety first always but especially in June. Promote your business through safety during the month by encouraging people to stay safe during the summer as well as in industry-specific situations such as:

  • Promote helmet safety for your bike shop or write a blog post on “Helmet Buying Tips for Kids” or “8 Things to Watch Out For When Riding Your Bike on the Open Road”
  • Hand out sunscreen samples at your doctor’s office
  • Blog about travel safety tips at your travel agency or bed and breakfast

8.  Insurance Awareness Day

It’s not hard to figure out who invented Insurance Awareness Day but you don’t have to be an insurance agent to use this day to promote your business.

  • Lawyers and accountants can blog about the benefits of insurance for individuals and business owners.
  • Doctors and dentists can use this day to encourage patients to check out their insurance coverage to make sure they have adequate coverage or provide tips for connecting with insurance companies about procedures.
  • Massage therapists, chiropractors, and fitness centers should encourage clients to check their insurance benefits—many insurance companies offer coverage for massage and chiropractic treatments or subscriber discounts for joining a fitness center or gym.
  • Travel agents, bed and breakfasts, and hotels can use this day to blog about the benefits of travel insurance.

9. End of School

School’s out for summer! Promote your business for an influx of children, college students, and families.

  • Host an End of School Year sale to clear out old merchandise
  • Write a blog featuring things to do in your town during the summer—make sure to include your business in the list
  • If your town is quiet in the summer, get involved with a summer school or camp to host events for students and campers

10. Graduation

Celebrate the end of the school year with specials geared toward new grads with things like:

  • Discounts for graduates with your moving company to encourage new customers to use your company
  • Special discounts for graduates who post a picture of themselves at your restaurant wearing their cap and gown
  • Sponsor or attend the local high school or college graduation

Grassroots efforts to urge policy makers to allow golf to resume

As some states begin to re-open golf courses other states  have yet to follow suit. Here is a great initiative by a Pennsylvania club, Indian Valley Country Club, to engage with their policy-makers and show their membership they are being proactive in getting golf to resume in a safe and responsible manner.

General Manager, Eric Beck, CCM; put together a template for you to “share this effort with your membership, give them an outlet to express their opinions, and show what your club is doing to get golf going again”!

**Can be modified for all states

If your state has re-opened, as Pennsylvania recently has, check out these tips that Private Club Marketing has put together to help with Gaining Members during your Club Re-Opening

How to Retain Members During COVID-19

What Membership Directors and your Team can do to engage your membership during this time of social distancing and strategies you can put into place to increase membership retention rates.

There are so many unknowns of what is going to happen at your club within the next couple months. One thing that you can control is what you are doing at this time to stay connected with your membership.

Keeping your members happy is hard enough when they are at the club; now we have to think of ways to take the club to them as well as adapt to the new normal of so many restrictions. More than ever, it is important to retain each and every member.

Keeping your current members engaged virtually is something we are not use to; but it is the most essential thing you can do as a management team. Think outside of the box and give your members value add other than takeout and email updates during this pandemic. Refusing to change the way we do business can lead to the downfall of an organization; don’t let that be your club. Check out this quick inspirational video to help get you and your team get inspired to reinvent yourself and your clubs’ operations  These Are Not Unprecedented Times | Simon Sinek.

Be creative; empower all department leads to come up with ideas to send out to the membership. Here are some examples of what your team can be working on to keep your members engaged and reminding them why their membership to their club is so valuable.

Showcase your exceptional staff.

Have your golf pros create short video segments on golf tips and tricks, how to practice in your home, golf exercises, etc. Your golf staff can also create virtual brackets for tournaments ie: virtual bracket for the TaylorMade Driving Relief Skins Game.

Your fitness instructors can stream their classes to do in the comfort of your homes (good to get staff to take the classes as well).

The culinary department can be doing video cooking tips from their personal kitchens or even live Q&A’s with the Executive Chef, sharing their favorite or healthy recipes to the membership, writing nutrition plans, creating meal kits for pickup and even setting up a shopping market at the club.

This time even allows for our Superintendents to get involved! Most of your members have a lot more time on their hands to be working in their yards or gardens. Any tips on how to grow grass, planting tips, trimming of trees etc. would be great information to share! ADDED benefit: if your club has the ability to do soil testing, have the membership bring in soil samples to give suggestions on fertilizer applications or other lawn treatment plans; it’s that time of the year!

Have your beverage team organize mixology classes and/or virtual wine tastings with your sommelier.

Arrange each “club within the club” to continue as scheduled using virtual chat rooms to organize the meetings, like Zoom, (might even be a good time to start new clubs; like a book club)!

Host social events virtually for the membership; like a trivia night.

Get your Club Historian or a long-time member to host Fireside chats and tell your clubs story and engage your membership in the rich history of your club.

Most importantly don’t forget about the kids! They miss their “club” friends as much as their parents. Create a Spring packet with games, scavenger hunts, coloring contest, photo contests, etc. to mail out to those members who have children and have them post on your social media outlets or mail back to the club.

Preparing to re-open.

Organize your member database. Now more than ever is the time to do the tedious chore of going through member by member to make sure the correct information is collected. Click Here for a sample survey of what demographic information you should be collecting for each family. This information will then be used to create segmented communication lists for the members!

Connect with the membership; break up your membership list and have your managers call the members to check in on how they and their families are doing during this pandemic. Have talking points for your managers so a unified message is being communicated. Tell them what the Club’s plan is to stay connected with the membership. Take the time to ask them for feedback and what they would like to see in 2020. But; most importantly make sure to tell them how much they mean to the club and how excited the Team is to see them once you re-open.

May Marketing and Blog Ideas

1. National Small Business Week

First and foremost, National Small Business Week is the first week of May! Dedicated to raising awareness about small businesses and celebrating the hard working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:

  • Run a deal-a-day for the week, promoting different products/services each day.
  • Get return customers: Give out coupons with purchases this week, that can only be redeemed on an upcoming holiday or on the last day of Small Business Week.
  • Get more leads: Offer a downloadable, small business-themed piece of content that is of value to your target audience in exchange for their email addresses.
  • Increase your exposure: Use #NationalSmallBusinessWeek and other relevant hashtags in your social media posts and promotions.
  • Run an Instagram giveaway for a free product or service. Entrants post a photo to Instagram of themselves at your business, using a custom hashtag. Announce the winner at the end of the week.
  • Don’t forget that educating yourself about small business and networking with other small business owners is important for your marketing success as well. Attend local events, SBA events, or follow along via live streams.
  • Build community and expand your reach: Team up with other complimentary small businesses and create an event.
  • Make an extra effort to give back to your community by shopping at, posting reviews, and engaging in social media with other small businesses during the week.

2. Kentucky Derby (May 6)

Use the Kentucky Derby in your May marketing efforts. Get creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example,

  • Change up your storefront with a derby theme to grab attention and attract customers.
  • Blog about derby fashion and outfits for men and women.
  • Throw a derby party with derby hat contests and mint juleps.
  • Host a cooking or cocktail-making class.
  • Run a derby hat contest on Instagram or Facebook.
  • Use derby hashtags such as #kyderby, or your own custom hashtag (like #derbyatjoes) so that people can find you and follow along.

3. Cinco de Mayo (May 5)

Cinco de Mayo falls on a Friday this year, which makes it all the more fun. There are many ways to infuse a Mexican-American spirit into your marketing. For example:

  • Food or fitness businesses can post recipes or videos of recipes on social media.
  • Give out coupons the day before or a few days before, redeemable on Cinco de Mayo.
  • Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off.
  • Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the victory over high prices, long lines, slow service, and more with particular deals.
  • Use the number 5 in your promotions, such as get the fifth one free, $5 specials, 5% off, 5 for 5, etc.
  • Throw a party or cooking class revolving around Mexican food and culture.

4. Teacher Appreciation Day (May 2)

May 2 is Teacher Appreciation Day—a perfect time for preschools to market themselves to new parents in anticipation of the new school year.

  • Throw a party for teachers or have students write thank you letters to show off on your blog, in email newsletters to parents, or on social media.
  • Update your website content with new teacher bios and pictures.
  • Did anyone receive a new degree or have a teacher accomplishment to share? This is the perfect time to showcase them in an “About Us” page on your website. Doing so not only highlights your teaching staff, but it also can improve your SEO.

5. Mother’s Day (May 14)

Mother’s Day is prime time for any business, not just the flower shops, salons, and spas (although it is advantageous!).

  • Flower shops and bakeries can offer special Mother’s Day products, and discounts for Mother’s Day gift givers, either on this day or the day before as well.
  • Salons and spas can create Mother’s Day themed gift certificates, or offer 2 for 1 deals for mothers and daughters celebrating together.
  • Combine products and/or services into attractive gift packages that make gift-giving easy.
  • Businesses that get a spike in traffic on Mother’s Day can hand out coupons with purchases that are redeemable at a later time (ideally a time when business typically gets slow).
  • Preschools can have their little ones create Mother’s Day cards or crafts to send home. Make sure to post the pictures on social media or follow up with a blog post or email newsletter to communicate with parents!

6. Memorial Day (May 29)

Here are some ways to show your patriotism and love for the good ol’ USA through your business marketing on Memorial Day.

  • Red, white, and blue themed recipes, outfits, flower arrangements, etc. and promote on Pinterestand Instagram.
  • Host a BBQ or picnic for your community, and give out branded swag  like sunglasses or water bottles.
  • Participate in or sponsor a local event.
  • Use quotes, images, and other posts on social media to show your support for those who have lost their lives for our country.

7. Warm Weather

Take advantage of the warmer weather and provide information and helpful tips to your customers in accordance with your business.

  • Contractors, landscaping companies, and painters should boost their May marketing efforts to get new clients for the spring and summer months.
  • Now’s the time to run that gutter cleaning sale or post pictures on Facebook of your most recent outdoor paint job. Increase your SEO with blog posts about seasonal maintenance
  • Create success stories of successful jobs and promote them on your website and social media
  • Word of mouth marketing is important in these industries – offer existing clients a discount or incentive for each new client they refer who becomes a paying customer.

Related: Summer Marketing Guide

8. Flowers

April showers bring May flowers. If you own a flower shop, May marketing is your time to shine! (If you don’t, there are still opportunities!)

  • Host that flower arranging workshop you’ve been thinking about.
  • Start a Pinterest board to see if Pinterest is right for your business, or grow your Pinterest followingwith your creations linked to your online store or blog.
  • You don’t have to be a florist to use flowers in your marketing. Spruce up your office, restaurant, or store front with flowers. Nothing says “spring” like fresh-cut flowers that add a pop of color to your business space.
  • Buy flowers from a local florist and introduce yourself. Supporting other small business owners is the first step to getting more word of mouth referrals.

9. Weddings

May is the start of wedding season and a perfect time to market your business to new people who are in town.

  • Caterers, event planners, DJs, photographers, bakeries, and other wedding friendly services: Use social media to engage customers as much as possible. Whether you’re hosting the bachelorette party at your restaurant or baking their wedding cupcakes at your bakery, take pictures and share them on Facebook and other social media platforms.
  • Many couples ask guests to use custom hashtags on social media so that pictures of the events can be easily searched. For example, the soon-to-be Mr. and Mrs. Burns might use the tag #BurnsInLove2015. Ask if you can use their hashtag to make your photos easily discoverable by wedding guests and the people in their social media networks.
  • Landscapers can capitalize on wedding venue owners looking to perfect their landscapes.
  • Fitness and nutrition businesses can provide workouts, recipes, blog posts, and tips on getting to your healthiest and best version of yourself in time for these heavily photographed events.

10. Final tips for Your May Marketing Events

Make the most of your May marketing events with these final tips:

  • Recap your events, promotions, and festivities in your next email newsletter or blog post so that those who missed out will want to join in the fun next year!
  • Send thank you and follow-up emails to any new leads for your business.
  • Encourage customers to use your custom event hashtag to follow along and/or to help promote it.
  • Post real-time photos of your event through Snapchat or Instagram Stories.

A Strategic Approach to Membership Growth When Re-Opening Your Club after COVID-19

10 Tips to Gain Members during your Club Re-Opening

Make no mistake: The world of private clubs will never be the same again. Just as 9/11 changed how the world flys, the COVID -19 pandemic will change how members enjoy their leisure time. These changes will extend to how individuals commute, enter your club, interact with others, manage tasks, and more. In a post COVID-19 world, private clubs not only have to be safe, it has to be “clean and assured.”

We have identified ten broad topics that clubs and other organizations can use to grow their membership and usage as they re-open for business:

  1. Take Advantage of the Itch

Everyone is itching to get out and golf. Now more than ever your members will be out taking advantage of the beautiful weather and the ability to golf at their club. They will be more inclined to bring their friends who do not have a club to go to on their own. This is a perfect opportunity to interact and gather information of the potential member(s).

  1. Communicate to your Neighbors

It is a good time to reach out to your neighbors. Your external outreach to those who reside around the club that you may have had paused since March should be back up and in full force. Now is the best time to let them know why being a part of your club is the best choice for them and their family.

  1. Pull out from the archives – Member Referral Plan

Have a membership referral plan that is your ACE? Now is the time to use it! Your members miss their friends and family who are most always their golfing buddies. Use it to your advantage!

  1. Engage with the Membership

Remind your members why they love their course so much. Do something a little extra to show them you miss them just as much; nothing says that better than a complimentary transfusion station at the turn!

  1. Internal Communications

It is vital to stay connected to your members and let them know your revised plans for “golfing with precaution”. If they know what to expect before they get to the course there will be less confusion and unhappy members in the golf shop.

  1. A United Message

Come together as a team and create the message that you want to portray to the membership. This is where upbeat optimism is needed. Remember as a club you want to be the place your members go to escape reality “pandemic” don’t make it the topic of conversation.

  1. Operations Plan

Although you may be running on a tightened budget or not have as many staff members as you normally would; come up with a strategic plan to make sure there are no holes in your operations.

  1. Retention

Believe it or not, how you react in these next couple months are going to directly affect your retention rates. Anything you do to enhance the member experience during this time will be talked about for years to come… so will what you don’t do as well!

  1. Follow The Golf & Heath Project, supported by the World Golf Foundation safety guidelines for Clubs and players:

Coronavirus [COVID-19] Update | Golf & Health

Message to Golf Clubs and Management

·    Organize online booking to reduce congregation around the Clubhouse

·    Allow shoes to be changed in the car park

·    Follow general hygiene advice and e.g. make hand sanitizers available in the clubhouse

·    Golf buggies should be used by single individuals and cleaned afterwards

·    Take drinking fonts and ball cleaners out of play.

·    Close air pressure cleaners for cleaning shoes following the round

  1. Smile

Be the light in their day. They are doing something they love and have been longing to do. Make sure to enhance their experience as much as possible. Everyone is going through a tough time right now. Be the smile that makes a difference to your membership!

 

Our Best AirBNB Picks for Masters Week in November

The Cottage on the Hill Summerville, Augusta, Georgia

| 6 Guests | 3 Bedroom | 3 Beds | 2.5 Bathroom 
Listed by Mike

Craftsman-style home in historic Summerville. Close to Sheehan's Irish Pub, Beck's, the Arsenal Taproom and Indian Queen. Summerville has always been one of the prime spots for Masters guests. 3,147 square foot home – two kitchens, two living areas, front porch. Our son will be staying in 434 sq. ft. of the house (he rents an apartment from us), but he is quiet and his section of the home is a separate private unit and there are locks between the two spaces.

Stunning Downtown Aike Home, Perfect Masters Week iken, South Carolina, United States

| 6 Guests | 3 Bedroom | 3 Beds | 3 Bathroom 
Listed by Mikhail And Kelly

Stunning home in downtown aiken .Exceptional location for masters week!! 17 miles to augusta national golf club and this property is a 5 minute drive to shops and dining in charming aiken,sc. Relax after a day at the masters in the heated salt water pool ! We are happy to have you at our charming charleston style home in aiken.Free hbo and amazon prime

Wonderful Masters Golf Tournament Home Grovetown, Georgia, United States

| 6 Guests | 3 Bedroom | 3 Beds | 2.5 Bathroom 
Listed by Hosey

This home is in a great location and about 20minutes from the Masters Golf Tournament. Location allows easy access to all food, entertaining, healthcare, and convenience needs. The location provides ideal convenience. Highly secure location with ever need within minutes.

3 Sisters Historical Home, Whole House Rental Venue, Downtown Augusta, Georgia

| 10 Guests | 3 Bedroom | 5 Beds | 2 Bathroom 
Listed by Carolyn

Late 19th century home in The center of Augusta’s Nightlife and Downtown Riverfront Filled with Venue Amenities

The space

The guests can use the whole house.

Guest access

Guests will be able to enjoy all living areas of the home on the first and second floors.

Other things to note

This is a two story home and there are parking areas in the back of the home, the alleyway beside the home and in the front as accessibility allows. Careful attention needs to be paid to entering and exiting the area because of downtown traffic.

MASTERS! Welcome Home! Private/Spacious/Convenient Grovetown, Georgia, United States

| 8 Guests | 4 Bedroom | 5 Beds | 2.5 Bathroom 
Listed by Brandon

MASTERS RENTAL: This 3,100 sq ft house has everything you need plus more! Full access to a beautiful 4 bedroom, 2.5 bathroom open floor plan home. Entertainment room includes Netflix, Hulu, Amazon FireStick and PlayStation 4 all available on a 65″ 4k Ultra HD Samsung TV. 13 miles from Augusta National, 10 miles from Augusta Mall, 2 miles from many restaurant and Super Walmart.

The space

Over 3,000 sq ft living space

Guest access

Four Bedrooms, Kitchen, Laundry, Great Room, Gym, Backyard, Grill, Wireless and Wired Internet, Media Library with Movies and TV Shows, and Driveway Parking.

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Great Master's home away from home, Aiken, South Carolina, United States

| 10 Guests | 5 Bedroom | 6 Beds | 4.5 Bathroom 
Listed by Jennifer

 

Enjoy this 4800 square foot home during the Master’s golf tournament in Aiken, SC, only 18 miles from Augusta National. Home available from April 3-13, 2020 with a minimum stay of 7 nights. Requests for any other dates will not be accepted as this is our personal home. Quiet country setting but close to southside of Aiken. Unique historic downtown for shopping and sightseeing.

The space

Large kitchen with state of the art appliances, gathering area open to main living area. Formal dining room with large open foyer. Master Bedroom and bath downstairs along with 1/2 bath.
Upstairs there are 4 large bedrooms, 2 with private baths and another hall bath. Large bonus room with pull out couch and pool table.

Guest access

Wifi, nice bedding, linens, comfortable decor, fully furnished kitchen

Other things to note

Must book for at least 7 nights during this time period.

 

Florida’s Most Expensive Golf Course Homes

The bright and sunny state of Florida is home to sunshine, sandy beaches, and more golf courses than any other state in the country, with over 1,400 courses and 106 golf communities. Its mild subtropical climate provides an enjoyable atmosphere for golfing and living, with regular, brief rain supporting lush greenery for a beautiful round of golf anytime. We've put together our April list of the most expensive golf course properties for sale throughout the entire state of Florida.

7001 Fisher Island Dr #7001, Fisher Island, FL 33109

$26,500,000 | 4 Beds | 5 Baths
Listed by Dora Puig  Fisher Island Real Estate, LLC

LAST TROPHY PENTHOUSE WITH ROOFTOP POOL + PRIVATE DECK AT PALAZZO DEL SOL IS A DESIGNER'S DREAM! This 4 Bed/4.5 Bath Open Floorplan features 6,644 Interior SF + 5,171 total SF on 2 Terraces. Enzo Enea has Designed the Private Rooftop Terrace for Entertaining with a Zero-edge Pool, Ipe-Wood Deck & Pergola + Viking Outdoor Summer Kitchen. West Exposure offers Gorgeous Panoramic Vistas of Star Island, Biscayne Bay, South Beach + Ocean. Guest Suites enjoy Sunset + Fisher Island Golf Course Views. Private Elevator into Expansive Living Areas w/ Soaring 18′ Ceilings. Boffi Gourmet Chef's Kitchen in White w/ Gaggenau appliances. Boffi Master Bath w/ Statuary BookMatched Marble, Boffi Bathtub & Dornbracht + Duravit fixtures. Full-Service Building w/ 6-Star Amenities including Sunrise + Sunset Pools.

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9912 Lake Louise Dr, Windermere, FL 34786

$23,000,000 | 11 Beds | 14 Baths | 25,466  Sq. Ft.
Listed by Dianna Desboyaux  EXP REALTY LLC

An exquisite waterfront estate within one of Orlando's most sought after golf community of Isleworth Country Club. This impressive mansion offers car enthusiasts a dream showcase garage that can accommodate collections of 40+ cars. This impressive estate features nearly 800 feet of water frontage, offering commanding views of the pristine lake waters whether you are in the grand entrance, kitchen or guest quarters.  The structural balance and perfection of this estate is shown through it's appealing and accommodating floorplan. Across the home you will be awed by the marble flooring, majestic double staircase, floor to ceiling windows and impressive garages. Situated on over 3 acres of land, virtually every room in this estate offers unobstructed lake views of the Butler Chain. As you stroll through the perfectly manicured gardens of this mansion, you will arrive at the covered double boat lift and double jet ski dock where you will spend countless afternoons enjoying the lake life and creating memories with your family and friends. This one of a kind mansion exudes luxury, elegance and grandeur. The community of Isleworth features 24 hour guard gate, 18 hole championship golf course designed by Anorld Palmer, 89,000 sq feet club house, gym, tennis, restaurant, bar, resort style pool, water sports, family activities and youth programs. Click on the virtual tour to see the video.

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Undisclosed Address – Jupiter, FL 33477

$21,900,000 | 7 Beds | 12 Baths | 8,877  Sq. Ft.

Listed by Todd Peter  Sotheby's International Realty

This exquisite Palladian-style estate, previously featured in Architectural Digest, was designed by architect Manuel J. Diaz and built by Lavelle Construction in 2010. Situated on a large double lot in the prestigious Bear's Club located in Jupiter, Florida, the residence offers 33,705 total square feet with 7 bedrooms, 9 baths and 3 half baths. The property showcases views of the Jack Nicklaus golf course from its expansive outdoor loggias, spacious lawn, serene pool and spa, and covered private second floor terrace. The main house offers great attention to detail throughout including high ceilings and doors, custom moldings and built-ins, marble floors, beautifully proportioned rooms, a full house generator, hurricane impact doors and windows, and the most spectacular master suite with a dressing room, safe room, gallery hall and a sensational bathroom that serves as a spa-like retreat. In addition to the main residence is a spacious office conveniently located next to the master wing complete with an en-suite bath, walk-in closet and gym surrounded by floor-to-ceiling windows showcasing the beautiful garden and golf course views. There is also a separate two-story guest house with an office, two bedrooms and two baths, and a living room, kitchen, and laundry.

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3682 Princeton Pl, Boca Raton, FL 33496

$19,900,000 | 9 Beds | 15 Baths | 19,972  Sq. Ft.
Listed by Max Kiejdan  Marc Bell Real Estate

Truly one-of-a-kind 27,000+ total square feet Mediterranean-styled estate, nestled on 1.6+ acres of land in the ultra-exclusive, gated Princeton Estates, an enclave of Woodfield Country Club, the most exclusive family-friendly country club community in Palm Beach County. The estate is centrally located to many of Boca Raton's finest offerings including South Florida's finest public and private schools, the ultra-luxury Town Center Mall, the urban retail/entertainment village of Mizner Park, extensive city-owned parks, the beaches of the Atlantic Ocean, the Palm Beach Int'l Airport, Fort Lauderdale Int'l Airport and minutes from Boca Raton's Executive Airport, complete with its own U. S. Customs facility for international passengers. Offering the utmost in privacy and security, the estate can only be accessed by going through two 24/7 manned security gates or by landing a helicopter on its massive lawn (owner has obtained all required permits). The estate offers all the finest amenities including a Crestron Home Technology system, which provides home automation and covers security, temperature, lighting, audio, security cameras (80 throughout the house), and the pool from touchscreen devices located throughout and accessible remotely. In addition, the house is equipped with 2 large generators that can be powered by both propane tanks or natural gas. The main entrance consists of double 12-foot mahogany doors that enter a grand two-story foyer with circular staircase and motorized chandelier. There is a 1,500 bottle, air-conditioned, open-view wine room directly behind the formal dining area with controllable lighting. A themed private movie theater can also be found in the estate with an outside concession/full bar area that can rival any movie theater. The theater contains a 10-foot movie screen, 3-D projector, and seating for 11 people. The immense main kitchen of the estate was designed for function and entertaining in mind with 5 feet of space between the center island and the rest of the kitchen cabinetry. The kitchen contains plenty of marble/wood countertop space, multiple sinks, two Subzero refrigerators and one Subzero freezer, two Miele ovens with warming trays, Miele steamer, a walk-in pantry, two Wolf ovens with four gas burners and one griddle each, over-the-stove water pot filler, two microwaves, an ice maker, Miele coffee maker, two dishwashers, and more. Within the immediate kitchen area, one can find two more dining areas including a semi-formal dining area (can seat 10-12) and a breakfast dining area (can seat 4-6). Moving outside there is a covered patio, consisting of two separate sections. One section is 33 feet wide by 33 feet deep and is accented by cast stone columns and stone clad archways. The other section is 60 feet wide by 42 feet deep, and screen-enclosed area with entertainment kitchen and features automated retractable screens, automated metal storm shutters, and electronic and infrared heaters. There is also a patio bar, topped with marble counters, a wood/charcoal grill, a gas grill (all under a commercial vent), icemaker, refrigerator, flat screen TVs and a glass atrium with retractable shading. The patios all have views of the resort-style 60 feet by 20 feet pool with waterfall and heated spa (fits about 20 people). To the side of the pool is an outdoor side yard which measures 180 feet by 90 feet and contains a multi-purpose sports court. Continuing back to the estate, the first floor also features a massive recreational room that is 55′ long by 45′ wide with the main ceiling more than 25 feet. The recreational room features a full bar with dishwasher and sink and a 150-gallon built-in fish tank. The room is currently housing a large arcade (arcade games do not convey) but it can be converted for a variety of uses including a large fitness center, yoga studio, dance room, or even an indoor sports court. Off the recreation room, one can access one of the garages, which was part of a secondary addition. The garage contains a Hanmecson hydraulic lift system which allows two additional cars to be housed, which in total allows 9 cars to be housed in addition to a golf cart. There is also ample outdoor parking for one's entertainment needs. The second floor of the estate, which is concrete construction and 12+ feet ceilings, can be accessed via elevator or by one of two staircases. The second floor contains a 15 feet by 48 feet multipurpose room with access to a covered exterior patio. In addition to the multipurpose room, the second floor contains the master suite complete with morning kitchen, his and her bathrooms, his and hers walk-in closets, several bedrooms, and a large laundry room. Additional features of the estate include, but are not limited to: 13 a/c units, 4 booster wall-mounted a/c units, wrought iron railings, multiple central vacuum systems throughout, a commercial fire-suppression sprinkler system that is a pre-action system that does not have any water in the pipes until it senses a fire situation, IP Phone System (Klystron/Lutron), a crawlspace that runs across the middle of the house for cabling and maintenance access, and monitored plumbing systems including the A/C that can detect leaks and automatically notify the owner and/or shut down to prevent damage. The estate, designed by Randall Stofft and built by Terence Cudmore Builders, is being sold unfurnished, but all light fixtures and built-in appliances will stay (appliances in the catering kitchen excluded). It has been excellently maintained and there are no deferred maintenance issues. If an issue may arise, there are extensive roof tiles and other building materials located off the property area should repairs be needed. As mentioned, the estate is part of Woodfield Country Club which provides 24/7 manned guard gates, renovated main clubhouse, 18-hole Championship Golf Course, 20-court tennis center, commercial quality fitness center, swim park and grill bar, massage room, and children play facilities and child care. The new owner of the estate is required to assume a Full Membership to the Country Club (limited to 425 memberships) which involves an equity contribution, non-refundable initiation fee, and to other membership fees as applicable. Information herein deemed reliable but not guaranteed and subject to error.

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845 Longboat Club Rd, Longboat Key, FL 34228

$19,750,000 | 6 Beds | 8 Baths |19,300 Sq. Ft.
Listed by Michael Moulton  MICHAEL SAUNDERS & COMPANY

A stunning ode to the majesty of Renaissance Venice, Serenissima “The Most Serene” is one of the finest homes ever built in Florida. Incomparable in architecture, irreplaceable in artistic beauty and situated on the southern end of the coveted Longboat Key, this palatial masterwork embraces a luminous panorama of sea, sand and sky. Engaging all of the senses, a marble-clad hall soars to a glass sky dome, while before your eyes the azure Gulf of Mexico melts into the horizon. Supreme in scale, Serenissima balances voluminous spaces for entertaining with intimate leisure rooms, all of which inspire memorable moments with family. These include a magnificent grand salon, which could easily accommodate 100 guests, a master chef’s kitchen ideal for congregation and conversation, 10-seat theater and Sun Room adjacent to the pool. At Serenissima, active days of sand castle building, shell seeking, sailing, kayaking, golfing or theater-going are capped by spectacular sunsets enjoyed from expansive terraces with incredible views spanning the infinity pool, beach and Gulf. Designed with a reverence for craftsmanship; lyrical Venetian murals, glittering chandeliers and extraordinary millwork are just a glimpse of the details across three living levels. Set behind the exclusive gates of The Longboat Key Club, amenities include golf courses, tennis courts, restaurants, a spa, fitness center and marina. St. Armands Circle is less than 10 minutes away and downtown awaits across the iconic Ringling Bridge.

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4137-4153 Higel Ave, SarasotaFL 34242

$16,570,000 | 5 Beds | 6.5 Baths | 10,616  Sq. Ft.
Listed by Judie Berger  PREMIER SOTHEBYS INTL REALTY

Pre-Construction. To be built. Pre-construction-to be built. Picture yourself on a private, sprawling, 2-acre Gulf-front estate enjoying the best of all worlds. This proposed luxury residence will boast breathtaking, panoramic views of azure waters and blazing sunsets with 240 feet on the Gulf of Mexico, 10,000 sq. ft. , 5 bedrooms, 6.5 baths, plus a host of amenities one would expect for full enjoyment of a luxury tropical, island lifestyle. Located on the north end of Siesta Key near Siesta Beach, this exclusive waterfront home offers the chance to be included in a coveted area of exclusive homes on one of the few remaining gulf front estate-sized parcels on Siesta Key. With water frontage on Big Pass, you have access to the sand and Gulf for swimming, fishing, kayaking and paddle boarding and you'll soon discover that boat and dolphin-watching are favorite pastimes. Savor evening views of sparkling lights to the north, spanning the south end of Lido Key, Bird Key and downtown Sarasota. Discover the restaurants and unique shops in quaint Siesta Village. Sarasota, considered the cultural gem of Florida's west coast, is abundant with urban, cultural and social activities – fine dining, a world-renowned art museum, galleries, ballet, symphony, opera, theater and charitable events. Convenient to Sarasota International Airport, private aviation and multiple golf courses. Easy access by auto to Tampa, Naples and Miami. You have arrived. Isn't it the time to bring your dream of luxurious island living to life? Lot financing available.

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6853 Fisher Island Dr #6853, Miami Beach, FL 33109

$14,500,000 | 4 Beds | 4.5 Baths | 4,738  Sq. Ft.
Listed by Dora Puig  Fisher Island Real Estate, LLC

MODERN SERENITY WITH A GLAMOROUS TOUCH IN EXPANSIVE 4 BEDROOM SUITE BY CHAMPALIMAUD DESIGN! This 4 Bed/4.5 Bath encompasses 4,905 Interior SF + 2 Terraces w/ 996 SF. Curated by Top Int'l Design Firm in Chromatic Symphony of Bold Colors + Materials & Expertly Built by ASR Interiors. Spacious C West Unit has Wide-plank Bleached Oak Floors Throughout. Metal & Glass Entry Doors into Elegant Study wrapped in Custom Bookcases. Intricate White Cofferred Ceilings + French-Gold Leaf Cove over Dining Creates Soft Glow & Vertical Depth. Ocean Sunrise Views+Magical Skyline & Golf Course Sunsets. Private Entry, Floor To Ceiling windows, Lualdi Doors, White Boffi Kitchen w/ Miele + SubZero. Boffi Master Bath w/ BookMatched Marble & Fisher Island bathtub. Island's Newest Full Service Bldg w/ 6 Star Amenities

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9530 W Broadview Dr, Bay Harbor Islands, FL 33154

$14,000,000 | 7  Beds | 9.5 Baths | 8,301  Sq. Ft.

Listed by Tim Smith Coldwell Banker Res

Perfect opportunity for buyers looking for a brand-new bayfront mansion where they can participate in the selection of finishes! Levi-Choeff-Fischman architecture, developed by Gamma Construction & CBDesign, breaking ground Feb 2020. This tropical masterpiece will offer the finest luxuries, unique open water & Indian Creek Golf course views, & an exclusive address. Modern yet functional design will feature over 10,000-SF of total construction equipped with exceptional craftsmanship, spectacular entrance with oversized glass & concrete walls, elevator, gym, 1st & 2nd floor family room, 2 kitchens, formal dining. Entertainer’s dream with 1,700-sf roof deck, 500-sf dock, infinity pool & summer kitchen. Next door 9540 W Broadview is a finished model house built by Gamma, for sale at $13.5 M.

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7412 Fisher Island Dr #7412, Miami Beach, FL 33109

$14,000,000 | 6 Beds | 8 Baths | 6,268  Sq. Ft.
Listed by Cyril Matz  Douglas Elliman

Remarkable 6BR/6.5BA, ground floor townhome on the very exclusive Fisher Island offers breathtaking views to the ocean. The unit boasts 6,268 SF with two stories, exquisite finishes, large chef's kitchen/top of the line appliances, staff quarters, family room, as well as formal living room. The apt features large ground level master suite with beautiful ocean view terrace access and private outdoor jacuzzi, his/hers walk-in closets, en-suite bath with Sunken Jacuzzi tub. Unit includes storage, 4 car park garage,   2 golf carts. Spectacular private beach access completes this home! Fisher Island amenities include 5 star spa, Beach club , restaurants, 16 tennis courts, golf course, two deep water marinas, Fisher Island Day School and more!

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1555 S Ocean Blvd, Manalapan, FL 33462

$13,985,000 | 8 Beds | 11 Baths | 12,474  Sq. Ft.

Listed by Jack Elkins  William Raveis South Florida
Listed by Erin Hiatt  William Raveis South Florida

Behind the private gates of this Modern Mediterranean masterpiece you will find a remarkable estate that mimics the feel of a ”Bel Air” estate as it is perched above the Intracoastal waterway and Atlantic Ocean. Floor to ceiling windows and gorgeous French doors provide panoramic Ocean to Intracoastal views and accent the dramatic and spacious open floor plan allowing the outdoors in. This 8 bedroom, 9 bath home, with 2 half baths, is a stately, shapely, three-level residence dotted with balconies and anchored by a dramatic stone stairway leading up to the front entrance. Originally built in 2004, this home has been completely remodeled with a substantial addition that blends seamlessly with the existing home. Enter from the foyer past stately columns into the grand living room with vaulted ceiling, beautiful wrote-iron palladium French doors and take in the view. The adjacent garden room is perfect for watching the boats go by, the sun set, and enjoying a refreshment from the wet bar. Entertain in style! The brilliantly designed chef's kitchen features a professional Viking eight burner range, custom covered double Thermador refrigerators, a large walk-in pantry, and an island with prep sink. There is a second island table tucked in a cozy alcove with walls of glass windows and built-in window seats that create a cozy feel to this expansive kitchen. Dramatic wood beamed ceilings that match the wood detail of the lattice patterned marble flooring create a dramatic effect. The newly expanded family room, open to the kitchen, provides a space for intimate family gatherings. French doors leading to one of the multiple outdoor entertaining spaces complete with summer kitchen. Dressed with stenciled barrel ceiling and recessed lighting, the formal dining room has the perfect ambiance for an intimate dinner for two or a formal party. An additional eating area between the Dining and family rooms can be used for small gatherings or as a serving area when hosting grand affairs. Wake up to the sun rising over the ocean from the very private master suite of this home. The ultimate in personal luxury, there is something for everyone. Two offices, one with rich custom wood millwork and the other light and bright with a lovely seating area – both overlooking the Intracoastal. Two large walk-in closets. A gorgeous bath with a oversized shower, large soaking tub, separate vanities and two water closets. And, a lovely sleeping chamber with vaulted ceiling, a fireplace, a service bar and sitting area. Room for friends and family. Three en-suite guest rooms are located on the second floor. An ocean view guest suite on the main floor. And two additional bedrooms on the lower level. The main level also a guest bedroom/office with ocean views. The lower level is equipped with a media room, temperature controlled wine cellar, 2 guest bedrooms and 6-car air-conditioned garage. The expansive outdoor entertaining area includes an 82′ infinity edge lap pool and spa and wonderful sitting areas to enjoy. This estate has the best of both worlds . . . beach and boat! A new private dock will accommodate up to a 75′ boat plus a second boat and wave runners. Current depth is 4′ and can be dredged to approximately 6′. On the ocean, you and your guest will take in the sun and the ocean breezes as you relax at your private beach cabana. Additional amenities include a media room, temperature controlled wine cellar, Lutron lighting system, whole house sound system, hurricane impact glass windows and doors, generator ready and 6-car air-conditioned garage. Gratis membership included to the Club Coquille at EAU Palm Beach. Within a short driving distances are world-renowned Palm Beach, the resort towns of Delray Beach and Boca Raton, international polo in Wellington, and many world class golf courses.

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584 Island Dr, Palm Beach, FL 33480

$11,495,000 | 5  Beds | 8 Baths | 8,877  Sq. Ft.

Listed by Tim Smith Coldwell Banker Res

Prestigious Everglades Island… Charming 5 Bedroom 5.1 bath Henry Harding Bermuda with spacious rooms, high ceilings, two fireplaces, elevator and covered poolside loggia situated on an approx. 17,000 sq. ft. waterfront lot affording total privacy, tranquil water, and golf course views. Nestled among $20 to $40 million dollar estates. Best location in Town. Truly a rare find!

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9540 W Broadview Dr, Bay Harbor Islands, FL 33154

$13,500,000 | 6 Beds | 9 Baths | 8,884 Sq. Ft.

Listed by Nelson Gonzalez  BHHS EWM Realty

New dream waterfront mansion offering serene views of the bay & the Indian Creek Golf Course! Inside, dramatic contemporary design featuring expansive & open living areas enclosed by oversized glass walls, interior garden, formal dining, chef’s kitchen + full 2nd kitchen, large upper living area, sauna, & high-end finishes. Exceptional outdoors with an infinity pool, spa, summer kitchen, and rooftop ready – ideal for entertaining & dolphin sighting. Deluxe master offers ultra-lux marble bath, terrace, walk-in closet, & endless sunsets! Equipped with Lutron lighting & auto shades, 2-car garage with lift, lush landscape. Live in exclusive Bay Harbor Islands, minutes to Bal Harbour! Created by the vision & dedication to perfection of Gamma Construction & Caterina Badiello Design Team.

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9420 W Broadview Dr, Bay Harbor Islands, FL 33154

$12,500,000 | 7  Beds | 9 Baths | 7,593  Sq. Ft.

Listed by Julian Johnston  The Corcoran Group

Sweeping southern wide bay water views over Indian Creek Golf Course from this stunning luxurious modern waterfront home in Bay Harbor Islands. Seven bdrms, seven full baths, two elegant powder rooms, open plan living with sliding telescopic doors providing indoor outdoor living to large covered outdoor patio. Smart turnkey contemporary residence, designed by architecture Choeff Levy in 2017. Interior design by Roberto Migotto, including custom Italian furnishings by Minotti, B & B, & Paola Lenti, Ornare custom closets, modern gourmet kitchen with Subzero & Wolf appliances. Fully equipped outdoor summer kitchen. Lutron lighting control system. Master bdrm suite with private balcony, baccarat torches & marble throughout master bathroom. 500+bottle automated temperature-controlled wine cellar.

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50 S Pointe Dr #3302, Miami Beach, FL 33139

$11,900,000 | 4 Beds | 3.5 Baths | 3,772  Sq. Ft.

Listed by Jorge Martinez  Worldwide Properties
Listed by Roland Ortiz  Worldwide Properties

First time on market! Prime flow-through, SE corner, penthouse-worthy residence featuring the largest rooftop terraces in the tower. Capture jaw-dropping views of the Atlantic Ocean, South Beach, Fisher Island and golf course, parading cruise ships and panoramic sunsets over the skyline from multiple outdoor living areas comprised of nearly 1,500 SF. Upgraded by Rockstar Design, the home features Kreon & Luminaire lighting and furnishings, smart-media, custom designed Italian kitchen & baths. Enjoy five-star resort amenities including bio-metric access, an 22K SQFT wellness center offering full spa services, yoga, Pilates, spinning and boxing. Two lagoon + Olympic pools, 3 Har-Tru tennis courts & green fields over a private 13 acre oasis. An upgraded 1 bedroom 742 SF guest suite included

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11235 Old Harbour Rd, North Palm Beach, FL 33408

$11,900,000 | 6 Beds | 7.5 Baths | 6,600 Sq. Ft.
Listed by David Reback  Reback Realty, Inc
Listed by John Reback  Reback Realty, Inc

This custom built quality home is on a half acre point lot with spectacular wraparound water views! Dock a 130 ft yacht and only a 5 min walk to the private beach club. 8,800 square feet of luxury! Located in LTV a private oceanfront golf course community. 6 bedrooms, 7.5 baths, 2 story living room, family room with pecky cypress ceilings, high end kitchen, vanishing edge pool and jaccuzi.

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568 Island Dr, Palm Beach, FL 33480

$10,900,000 | 6 Beds | 6 Baths | 6,698  Sq. Ft.
Listed by Ashley ONeil  Brown Harris Stevens of PB
Listed by Ashley Copeland  Brown Harris Stevens of PB

Rare opportunity to own a direct waterfront home on coveted Everglades Island with 100′ frontage of breathtaking views over the Intracoastal and the Everglades Club golf course for a fraction of the price of its neighbors. This stately home with 6 BR/4BA, 2 car garage is perfect for a family, and/or for gracious entertaining with its spacious rooms, bright open floor plan and high ceilings. Rooms open out to fantastic outdoor spaces – large pool, spacious dock area and lush landscaping, all perfect for a wonderful lifestyle. Experience total tranquility on the lovely dock while watching fish jump and birds fly by. You can have it all – live in the middle of Palm Beach and still enjoy privacy and nature. This home is a real find and checks all the boxes – LOCATION, PRIVACY, VALUE.

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12247 Tillinghast Cir, Palm Beach Gardens, FL 33418

$10,400,000 | 5 Beds | 8.5 Baths | 11,898 Sq. Ft.

Listed by Jeremy Browne  Compass Florida LLC
Listed by Thomas Hughes  Compass Florida LLC

Pinnacle estate home in Old Palm Golf Club boasts 13,000 square feet of living space, 6 bedrooms, 8 bathrooms, 6 car a/c garage and sensational pool area, all created in an elegant, warm transitional style. The property is privately gated and fenced, leading to this special home with jaw dropping curb appeal and design. Situated on the Raymond Floyd signature golf course and nestled in the heart of Palm Beach Gardens, this home provides an oasis of privacy in an extremely convenient geographical location, close to all the desired amenities to include dining, shopping and very easy airport access. If a warm, tasteful lifestyle with wonderful entertainment areas is your wish, this home provides great options. The chef's Kitchen/great room area flows into a one of a kind (continued below) Indoor/outdoor air conditioned loggia with seating, full bar, summer kitchen and stack-able doors that offer closed or open access to the stunning pool area. Adjacent is also a full indoor game room, complete with temperature controlled wine room and beautiful fireplace. Upstairs is a full suite and entire gym set up, including an indoor putting green. The master bedroom defines opulence with a huge oversized master closet and spa like master bathroom. This home is offered fully furnished, including custom art work and wall designs. Floating ceiling details, lighting and wonderful natural light are all huge benefits. The club membership is not mandatory for this property but definitely available. Please contact us for a private showing of this world class estate.

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