10 Marketing and Blog Ideas for November

via ThriveHive

November is upon us! What better way to kick off a new month than with a list of great marketing ideas? Here are some ways to boost your marketing and blogging for the month of November.

10 Ways to Market Your Business in November

1. Update Your Google My Business Profile

With Google’s ever-improving search results, consumers are getting the information they need to engage with a business without even having to visit their website. This is why it’s crucial to have a complete and updated Google My Business profile. By communicating your products, services, hours, and location to Google, it can know which searches to rank you for; and by keeping your profile and active (such as by updating it, collecting reviews, and answering FAQs), Google can feel more confident in ranking you higher and for more searches. Here are some things you can do to optimize your Google My Business profile for November:

  • Provide your Thanksgiving Hours
  • Upload pictures of any November- or Thankgiving-themed products or services
  • Create Google posts about Thanksgiving, Black Friday, or Small Business Saturday promotions
  • Ask and answer questions related to visiting your store, especially if you expect more traffic on Small Business Saturday

2. Take Part in Movember/No Shave November

Movember or No Shave November is a movement for men’s health issues. Participants can sign up here and are encouraged to grow a mustache for the month of November to bring awareness and raise donations for men’s health and cancers. Some companies host Movember competitions between employees or among customers. Movember is a fun way to host contests or showcase your facial hair for men’s health on social media. Get involved in the chatter on Twitter, Facebook, and Instagram.

2. Honor Veteran’s Day

Vereran’s Day is November 11 and comes up fast! Schools may have off and many workplaces are closed. While this could be a good time for sales, it’s also a great time for your business to make a push on social media thanking veterans for their hard work and sacrifice for our country. If you have a veteran who works for you, showcase them on your blog or website. A simple “Thank You” goes a long way and let’s customers know that you care about people, not just sales.

3. Celebrate Women’s Entrepreneurship Day

Women’s Entrepreneurship Day occurs every November 19. On this day, post some compelling stats about female entrepreneurs to your Facebook or Instagram profiles. If you are a female entrepreneur, share some milestones about your business. If you are not a female entrepreneur, highlight one in your community or network.

4. Participate in America Recycles Day

November 15 is America Recycles Day and a great day for showing that your small business cares about the environment. Does your business recycle? Include some facts on your social media or suggestions on your blog on how to recycle. If you don’t already recycle, now is a great time to start! Get a recycling bin and let customers know that you’re taking steps to help improve the environment for everyone! Participate in America Recycles social media efforts (#AmericaRecyclesDay and #RecyclingSelfie) to show off your recycling efforts and encourage others to do the same!

5. Support November Causes

Movember gets a lot of attention, but November is also host to other awareness efforts like lung cancer, pancreatic cancer, diabetes, Alzheimer’s, and adoption awareness. Is your business affected by any of these issues or do you feel strongly about these causes? Make a difference and help raise awareness this November using social media. November is also the month of the Great American Smokeout when people pledge to quit smoking. Help support someone you know who is trying to quit!

6. Partake in Sports

November is a time when the NFL, NHL, and NBA are in full swing! Show off your team spirit by dressing up in team jerseys or decorating your business with team colors. Going to the game? Tweet about it or post pictures of employees at a game. Showing personality and friendly competition is a great way to market your business!

7. Run a Thankful Campaign

November is the month of Thanksgiving so don’t forget to give thanks. Post what you’re thankful for on social media and ask customers to participate. Make sure to thank your customers for their support!

8. Promote Holiday Buying Guides

December will come soon enough and customers are starting to shop for the holidays. Now is the time to start marketing with gift guides, either in written or video form on your blog, to help customers shop for the special people in their lives.

Free eBook: 50 Creative Holiday Marketing Ideas

9. Run a Food Drive

It’s easy to get caught up in planning for Thanksgiving but don’t forget those who aren’t as fortunate. Hosting a food drive is a great thing to do to help others enjoy the holiday who are struggling to make ends meet. Encourage customers to donate canned or non-perishable food. Offer a discount on a service to customers who bring in a bag of food. Host a contest where each can of food gives participants a chance to win. Donate the food to a local food pantry, church, or charitable organization and give back to the community.

10. Offer Thanksgiving Specials

Thanksgiving is the holiday star of November and a great chance to market your business. Offer specials at your restaurant or cooking classes for great Thanksgiving side dishes or how to use leftovers after the holiday. Gyms and heath-focused businesses can host or participate in Thanksgiving races or an after-Thanksgiving bootcamp class! Your pet grooming or boarding business can write a blog post on Thanksgiving foods that can be toxic to pets. The content opportunities for Thanksgiving are plentiful!

11.  Small Business Saturday (November 29)

Last but certainly not least, don’t forget Small Business Saturday! This is perhaps the best time of year to get your small business noticed. Register your business HERE and make a push on social media, your website, and your blog for supporting small businesses!

For more Small Business Saturday ideas, visit these posts:

10 Marketing and Blog Ideas for October

via ThriveHive

October is upon us! What better way to kick off a new month than with a list of great marketing ideas?

Here are some ways to boost your marketing and blogging to celebrate the beginning of fall and get in the spirit of Halloween!

Showcase a Fall product or service

Celebrate Fall and the cooler weather with the introduction of a new Fall-inspired product like a pumpkin flavored treat for your coffee shop or bakery, a Fall colored bouquet for your flower shop, a cinnamon flavored sangria for your restaurant, or a pumpkin painting night at your pottery studio. The possibilities are endless!

Be social on social media

Tell your customers about this new product or service through a newsletter, blog, Facebook, or Twitter posts. If your business uses Pinterest or Instagram, take pictures of the product and post how this is a limited time offer for the Fall or Halloween season only.

Share a recipe or tutorial on your blog

Show customers how to make their own Fall or Halloween inspired craft or recipe. A blog post with a video showing how to decorate a mantle with fall flowers and miniature pumpkins or a newsletter that contains menu ideas for a kid’s Halloween party are great starting points, depending on your business.

Share a recipe or tutorial on your blog

Show customers how to make their own Fall or Halloween inspired craft or recipe. A blog post with a video showing how to decorate a mantle with fall flowers and miniature pumpkins or a newsletter that contains menu ideas for a kid’s Halloween party are great starting points, depending on your business.

Related: Business Blogging 101

Open your doors

The weather is beautiful so literally open your doors! Get some fresh air into your business. Open doors makes your business more customer-friendly by removing a physical barrier between you and the customer. Place a chalkboard outside with your specials or stand outside when you get some down time and chat with people passing by.

Domestic Violence & Breast Cancer Awareness Month

October is Domestic Violence and  Breast Cancer Awareness Month. Get involved with a local charitable organization to support these causes and get your name out into the community. Host a Facebook campaign where you donate $1 for every “like” your page receives during the month to a local domestic violence shelter or breast cancer group. Check here for information on charities.

Related: Marketing Without a Budget

Decorate for Fall and Halloween

Get your business in the spirit of the season by decorating for Fall or Halloween. Flowers, pumpkins, gourds, hay stacks, burlap, spooky skeletons, spiderwebs, ghosts–get creative! Check out our Pinterest boards for Fall and Halloween decorating ideas. Carve your company logo into a jack-o-lantern to place in your storefront with an electric candle at night.

Host a Contest In Store

Have a guessing contest to get customer email addresses in store. Put a candy corn or Halloween colored jelly beans in a jar and have customers guess how many items the jar contains. The winner gets a prize (perhaps a free meal or service at your business). Customers enter the contest by writing their guess on the back of their business card or by filling out a form with their contact information.

Dress up for Halloween

Employees and business owners can create a fun Halloween atmosphere by dressing up during the week of Halloween. Not every small business should take this advice but the ones that cater to children definitely should! Want your patients to have a good experience at the doctor or dentist? What’s more fun than a dentist in costume? Keep costumes fun and safe–farmers, dogs, cowboys/cowgirls, and pirates are good costumes. Clowns and vampires might scare young children. Remember to keep costumes culturally sensitive and neutral.

Halloween Costume Contest

Have a costume contest or a pumpkin carving contest for your customers, staff, or even customers’ dogs. The winner gets a prize! Share the pictures on your blog, Facebook, or Twitter and ask customers to vote on for the winners! Follow up after the contest to share pictures of the winning contestants.

Participate in a Fall Event

Engage the community by participating in a fall event like a harvest festival, Halloween zombie race, or business trick-or-treating! Use social media to get the word out to customers that you will be participating in the event and invite them to come along. Take pictures and share them on Facebook, Twitter, or in a blog post!

Creative September Marketing Ideas

via ThriveHive

September brings students, sales, and new marketing ideas. Here are 10 creative marketing ideas to promote your business this September!

September Google Marketing Ideas

Consumers use your Google listing to make decisions about your business before even visiting your website, so make sure your Google My Business profile is optimized for fall.

Publish Fall-themed Google My Business Posts

With Google My Business, you can post about news, events, promotions, and products. Do you have any fall-themed products you can highlight? Are you running a back to school special? Promote them on your Google My Business profile. These posts will appear whenever your listing appears on Google.

Add Relevant Questions to your Q&A Section

You can, and should, populate your own Q&A section on Google. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to think of any questions that may be particularly relevant for fall.
Do you have student discounts?
Does your back to school package include sauna use?
Do you have the back to school supply list for my local elementary school?
What are your hours on move-in weekend?

Update Your Fall Hours on Google My Business

If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing.

Run a Back to School Promotion with Google Ads

Although Google My Business certainly affords you free advertising on Google, paid ads are still the only way to guarantee top ranking for specified searches. When set up and run properly, Google Ads can give your fall promotions a significant lift.

September Marketing Themes and Ideas

1. Back to School Marketing

Any type of business can participate in the back to school season. Run student discounts, a back-to-school promotional week, or offer back-to-school themed products. If your business services a college town, this is a great time to generate buzz on social media or by partnering with student organizations for events.

For more ideas, download our free Back to School Marketing eBook.

2. Customer Loyalty Program

As September marks the start of the school year, many consumers are receptive to starting new things—like your customer loyalty program! If you don’t already have one, take the time to create a customer loyalty program to encourage repeat business and improve customer retention. It can be as easy as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses.

3. National Read a Book Day

An intellectual marketing day, National Read a Book Day is a creative way for preschools, tutors, education-oriented businesses to market themselves.

What if your business isn’t related to education? That’s OK! Use this September holiday as an excuse to read a book that’s related to your industry. If you liked it, recommend it to your followers via social media or in a blog post. Tell your readers what you learned from the book or how you implemented some of the lessons.

This is also a good way to give back to your community by reading a book to children or the elderly. Volunteering is not only a nice thing to do and will make you feel good, but it’s also a bonus marketing opportunity to increase brand awareness in your local market.

4. Labor Day

Labor Day is a national holiday in September. Offices and banks are closed and schools are off for the long weekend. Labor Day is a good opportunity to attract new customers visiting your town for the weekend or invite existing customers back after the summer. If you have a customer loyalty program, send an email newsletter out to your email list offering incentives to returning customers.

5. NFL Opening Night

Nothing says fall like football! Opening night for the NFL falls in September. Celebrate the season opener with creative marketing for your business.

Here are some ideas:

6. Grandparents Day

Grandparents Day is the first Sunday after Labor Day. Celebrate our older generations with specials and discounts for grandparents.

7. National LGBT Awareness Day

Market your business for this day by showing your support for equal rights on social media. Get involved in local events or hang a sign or flag in your shop window to let customers know that your business is LGBT-friendly.

8. First Day of Fall/Autumn Equinox

The first day of Fall is coming sooner than you think. September 23rd is the Autumn Equinox, which means that there are the same number of daylight and nighttime hours. This celestial holiday marks the official end of the Summer season.

9. Fall Inspired Decor

Put away the Summer decorations and start decorating your business for the fall. The end of September is the time to visit a local farm to pick up corn stalks and hay bales to decorate the outside of your brick and mortar location. Take pictures and show off your new decor on social media, remembering to include fall hashtags to increase engagement and reach of your posts. You may even want to upload photos of your fall-themed decorations and products to your Google My Business profile.

10. Host an Instagram Giveaway

Once you have your fall decor up and running and your loyal customers following you on social media, now’s the time to take advantage of it! Think of a new product or service that you’d like to offer and get organized. Follow these tips on how to run an Instagram contest or giveaway to get started.

AKJxPCM :: Events and Private Clubs

Private Club Marketing and AKJOHNSTON have partnered to talk through how clubs can bring people together, social distancing style; through out of the box event ideas.

AKJOHNSTON has worked with some of the most exclusive clubs like Shady Canyon Golf Club, Pelican Hill and many others to execute one of a kind member events.

Join us for our Thought Leadership Discussion with Austin to hear his expert opinions on how to provide activities for you members and guests so summer can still be enjoyed, but in a healthy and safe manner as well as ideas on how to prepare now for the holiday season.

Thought Leadership Discussion with Austin Johnston of AKJOHNSTON Group

Private Club Marketing and AKJOHNSTON have partnered to talk through how clubs can bring people together, social distancing style; through out of the box event ideas.

AKJOHNSTON has worked with some of the most exclusive clubs like Shady Canyon Golf Club, Pelican Hill and many others to execute one of a kind member events. 

Join us for our Thought Leadership Discussion: ‘Driving Member Usage and Creating Memorable Member Events In The COVID19 Era', with Austin to hear his expert opinions on how to provide activities for your members and guests so the season can still be enjoyed, but in a healthy and safe manner as well as ideas on how to prepare now for the holiday season.

 

Register to View and Listen to our Discussion with AKJ

10 Creative Marketing Ideas for August

via ThriveHive

August is a great time to round up your summer marketing efforts to prepare and plan for the fall. But without any major holidays, a lot of business owners struggle trying to figure out what to write about on their blog and what to post on social media. If you need some ideas for your marketing, social media, and blog content, we’ve got the answers! Here are some fresh ideas to round out your summer marketing in August!

1. Optimize Your Google My Business Profile

Your Google My Business profile appears in Google Maps search results as well as local results for regular Google searches. It’s also the Knowledge Panel that displays on the right-hand side of a results page when someone searches your business. Make sure your Google My Business profile is optimized for August with:

2. Family Fun Month

August signifies the last few weeks of summer before children return to school. Encourage family relationship building by promoting family activities throughout the month of August that are related to your business. Hold special family-appropriate events at your business throughout the month to support families spending fun time together. If you maintain a blog, compile a list of ideas for local family-friendly places to bond.

3. National Golf Month

Improve business relations by inviting clients to the course to play a round of golf. Golf is a notoriously great way to connect and create potential business leads for any industry. Golf is a sport that can be fun for any skill set, so regardless of your level of expertise, it can be an enjoyable time.

This is a perfect holiday for fitness establishments as they can use it to motivate their members to get outside and get active. One idea to take advantage of this national holiday is to give away free branded golf accessories, like golf balls or tees. Not only does this indirectly advertise your business when customers use them, but it’s a nice way to give back to your customers with a useful gift.

4. Simplify Your Life Week (August 1st-7th)

The beginning of fall is a hectic time with the start of a new school year. Simplify Your Life Week is a perfect time to get your business organized for the upcoming chaos. For starters, use this time to get your business in check and your workplace organized in preparation for fall. In addition, there are a variety of businesses that would benefit from promoting their services during the time.

In particular, interior designers and personal organizers should promote this time to their clients. Send out an email newsletter with your top organizing tips, or write a blogpost doing the same. Another way to take advantage of this week is to post on social media a daily organizing tip. Encourage your clients to step back and take a look around them, so they won’t be overwhelmed and bogged down later on (like when back to school season is underway.)

Related: Free Summer Marketing Guide

4. Friendship Day (August 2nd)

One of the best ways to find business is from your current customers! Take advantage of their raving reviews and referrals on National Friendship Day. Hold a promotion for customers that bring in their friends on this day. Offer incentives to both parties for participating, whether it’s a discount or a freebie, anything offer is enticing.

5. National Relaxation Day (August 15th)

Spas and salons can use this holiday to offer special beauty treatment deals to unwind from daily stress. Other types of businesses can offer special relaxing promotions on this day as well. For example, restaurants can give out free drinks, while fitness centers can hold special yoga and meditation classes. If you work at a spa or yoga center, partner up with other companies to arrange for a day of in-office relaxation. This will help you improve the reach of your company and get new clients!

Although you can take advantage of this day to engage customers, it’s also important to allow your staff to relax as well. Close up shop early after promoting relaxation to allow employees to enjoy some hard-earned rest.

Motivate your social media followers to take a step back from the daily chaos and take some time to themselves as well. Whether this means using your services or not, customers will appreciate the personal approach in encouraging taking time to rest.

6. World Humanitarian Day (August 19th)

The purpose of World Humanitarian Day is to recognize those that lost their lives working for humanitarian causes. Use this day to not only donate your time or money to an important charity, but to encourage your customers to do the same. Pay it forward to your local community, and share with your customers how they can contribute as well. Post on social media about your favorite cause and why it’s important to you. The day is all about giving back, so there’s no limit to your effort.

7. Senior Citizens Day (August 21st)

While some businesses offer year-round discounts to senior citizens, senior citizens deserve their own special day. Honor the older folks with discounted or free services, they deserve it! Contact local senior centers and find out if you can sponsor an event or stop by with catering or manicures to brighten up someone’s day.  It’s important to remember that when marketing for an event targeted at this demographic, try to stick to offline marketing, as most senior citizens don’t use social media. (Or check out our post on How to Market to an Older Demographic)

8. State Fair Season

Many state fairs are held in August, stretching through the early fall. These are a great way to market your business and services by setting up a booth. Thousands of people flock to state fairs, sometimes from across the country! If your state fair is coming up soon, find out how you can make an appearance.

While there are many fairs taking place in August (Alaska, Colorado, Idaho, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, Ohio, Oregon, Pennsylvania, West Virginia, Wisconsin, Wyoming), many are scheduled later on for the fall so use this time instead to get on the list of vendors and plan your approach.

9. Plan for Labor Day

Start gearing up for Labor Day toward the end of the month. Labor Day is a big end-of-summer holiday that many businesses take advantage of. It’s important to participate in the frenzy with sales during this time. Start marketing for your specific promotions at the end of August to increase excitement and ensure that everyone knows to support your business then.

Need help creating promotions for Labor Day? Try running an Instagram giveaway or contest promoting an in-store special or new product.

10. Back to School

Like Labor Day, Back to School sales are an American tradition. Even if you think your business isn’t directly student- or school-related, there are still plenty of ways to get in on the action. For example, salons can offer special deals for back to school haircuts. Of course, this time is especially crucial for childcare centers or extracurricular academic institutions to prepare for the start of the year. Businesses offering after school activities can offer early bird registration for their classes.

It’s important to remember not to exclude parents in your marketing efforts. Although a new school year is a big and exciting change for children, their parents are affected in the change of schedule as well. Once kids are back in school, parents have more time for themselves during the day. Salons and spas can offer deals on beauty treatments parents might need after a long summer with the kids. Personal trainers or fitness centers can offer discount packages on their exercise services. Healthcare businesses, like dentists or nutritionists, can promote healthy lunch ideas.

One way to engage parents is to reach out to current customers who might have been busy over the summer and offer them a returning client special. This is a great way to show customer appreciation and retain existing customers.

10 Marketing and Blog Ideas for July

via ThriveHive

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters this summer—dive right in with some of these great ideas to promote your business!

1. Independence Day (July 4)

The biggest event this month is obviously the 4th of July. Almost any business can get in the spirit and show off their American pride. If you want to be patriotic, some ideas include:

  • Holiday discount: Many businesses hold special sales or promotions this time of year. Make sure you promote it as a July 4th special.
  • Blog about July 4th: If you run a regular blog on your business website, tie in the holiday to relevant posts. For example:
    • July 4th outfit ideas
    • BBQ and cookout recipes
    • Red white and blue desserts
    • Family friendly activities and venues
    • Firecracker safety tips
  • Participate in local events: Chances are, there are a ton of events in your community for the 4th of July. Whether it’s a parade or a town center fair, make an appearance and promote your business.
  • Show patriotism on social media: Don’t slack online! Keep up your social media accounts and post pictures of your store, employees, or customers celebrating our country.

2. Shark Week

Shark Week is a shark-based programming block for an entire week every summer. Shark Week has begun to be promoted heavily on social media, so get involved with the discussions and get in the summer spirit! Bakeries can sell shark shaped cookies, businesses can throw parties and show Jaws, and restaurants can offer Shark Week specials.

3. International Kissing Day (July 6)

February isn’t the only month for a romantic holiday—International Kissing Day is celebrated in July! Show your customers some love and offer a discount or prize to those who kiss and snap a selfie at your business. Dental offices can also mention this day as a way to promote better oral care—get creative and let us know how you can position this holiday with your business!

Related: The Ultimate Summer Marketing Kit

4. Get to Know Your Customers Day (July 19)

Although you should be making an effort every day to connect with your customers, there’s a specific day dedicated to doing just that! Also celebrated in January,  April, and October, this is a day to engage as much as possible with your customers. It’s important to always show your appreciation to those that consistently support your business.

Increase social media engagement with loyal customers by sharing their posts about your business or spotlighting them as a customer of the week. Make an effort to introduce yourself to customers in store and get to know them on a personal level!

5. National Ice Cream Day (July 16th)

We all scream for ice cream in July! In 1984, former President Ronald Reagan decided July was to be “National Ice Cream Month,” and the third Sunday, which is July 19th this year, to be“National Ice Cream Day.” This holiday is especially great for food establishments. If your business doesn’t sell food, you can still take advantage of the holiday:

  • Have an ice cream sundae party at your business and show the fun on social media.  Your delicious masterpieces are a perfect photo sharing opportunity. You can also bring in ice cream from a local store and give a shout out to business in the pictures you share by tagging them in it. This increases the reach of your post to engage with their customers.
  • Host a post ice cream sundae workout at your fitness center the next day (July 17th) to work off those delicious calories.

If your business does sell food, host a sale or promotion on National Ice Cream Day to show your love for the frozen treat. You can also feature special limited-edition flavors in honor of the month, or offer exclusive toppings and novelties.

6. National Grilling Month

July is National Grilling Month—summertime isn’t complete without a barbecue! July is a perfect time to host a company get together, grill up some delicacies, and share it on your blog or social media accounts.

Better yet, invite customers and allow them to get to know the people and personalities behind your business. If your store sells grilling supplies, have a sale on the essentials or create package deals. You could also give away a grill or grilling gift basket through an Instagram contest or giveaway.

7. Summer-themed Instagram Contest or Giveaway

Whether you give away a gift card or product from your store, Instagram giveaways are a great way to give your social media account a boost. Some examples of what to give away include a free personal training session, summer beach bag full of goodies (food or beauty products!), free salon or spa treatment, or a free cake order for July 4th. Use a hashtag in your contest so that it’s easily accessible on social media searches.

8. Traveling Contests

July is a big month for vacations. Many of your customers might be away, but don’t fear, you can utilize this to your advantage.

Either give away a prize or feature customers in a social media post if they travel and snap a picture of your products along the way. Similar to an Instagram contest, this can be advertised over social media and entered in a variety of ways that notifies your account. At the end of the contest, share all the submitted pictures over social media or in a blog post.

Another way to capitalize on traveling is to produce travel-related content relevant to your business. For example, personal trainers can post about how to get in a good workout without a gym, or financial advisors can offer tips about saving money on vacation.

9. Pinterest Board

Make a summer-related Pinterest board to market your business with ideas and plans for the season. This lets followers know that your business is in full swing for summer and promotes that mindset in store.

  • Preschools can pin fun outdoor activities for children or summer-themed crafts.
  • Fitness centers can pin outdoor exercise tips.
  • Salons can share heatless hairstyles that beat the summer humidity and frizz.
  • Bakeries can share special summer treats.

10. Hot Weather

It’s no secret that July is a scorcher, so market your products to the heat. People will be looking for handheld fans, hats, water bottles, beach necessities, flip flops, and cold drinks, so this is the best time to stock up on that merchandise!

You can also give away some of these essentials in gift with purchase promotions during the hotter days of the month to lure in more customers from the beach. Additionally, make sure to let customers know you have air conditioning to cool them off during the dog days of summer!

10 Marketing & Blog Ideas for June

via ThriveHive

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the spring and welcome the summer with these great ideas!

1. Flip a Coin Day

The first day of June is Flip a Coin Day. Coin flipping might not be the most traditional marketing opportunity but with a little creativity, you can turn it into one! The holiday was made to create awareness about math. If math is relevant to your business, then this day is a no-brainer. For other industries, Flip a Coin Day translates into decision making or games of chance. Try out these coin flipping marketing ideas:

  • Flip a Coin discount: For each purchase, have customers flip a coin and call heads or tails. If the customer wins, they get a percentage discount based on the value of the coin. Quarter flips = 25% off, Dime flips = 10% off, and Nickel flips = 5%. discount
  • Blog about decision-making: Write a blog post about decision making in your industry with titles like:
    • “7 Signs You Need to Hire a Contractor” 
    • “Is This an Emergency? When to Call the Dentist/Doctor/Lawyer” 
    • DIY vs. Professional Marketing – What You Can DIY and What You Should Leave to the Pros

2. National Donut Day

As if you needed another reason to love Fridays or donuts, National Donut Day is held on the first Friday in June. This is a great day to shine for bakeries and donut shops. If you’re not in the industry of making round pastries, here are some other ideas:

  • Order donuts for your office and post on social media. Aside from being a delicious treat, pictures of donuts and people eating them are great photo opportunities for Instagram, Facebook, and Twitter. Search for relevant hashtags and use them to get your photos and your business found online.
  • Buy donuts from a local bakery and give them a shoutout on social media. Make sure to tag them on Facebook and Twitter to increase the organic reach of your post.
  • Host an after Donut Day workout at your fitness center. Donuts are delicious but not conducive to marketing a fitness center. Host or post a Day After Donut Day workout!

3. Flag Day

Hooray for the red, white, and blue! Flag Day celebrates the commemoration of the United States flag. Hang those flags and encourage customers to do the same. Participate in local Flag Day events or show off your flag swag on social media.

Related: The Ultimate Summer Marketing Kit

4.  Father’s Day

Promote your business through Father’s Day marketing. This is a no-brainer for businesses whose customers are men, but other types of businesses can join in the fun. Try out these ideas:

  • Father’s Day Gift Guide: Write a blog post with a Father’s Day gift guide with products that you offer or in your industry. Promote the blog post on Pinterest so that it links to your business site.
  • Father’s Day Gift Basket or Coupon Book: Put together a Father’s Day gift basket at your business to make it easy for kids and moms to shop for dad. Think outside of the standard tie box with:
    • Fitness class package – offer a deal on 10 classes just for Dads
    • Gift card for your restaurant with a bottle from a local distillery or winery
    • Gift basket of men’s grooming supplies at your spa or salons. Moms who come in to redeem their gift certificates for Mother’s Day massages and manicures will love the one-stop shopping!
  • Daddy and Me Workout: Fitness centers and gyms often have Mommy and Me yoga classes, but there’s no reason that you can’t do a Daddy and Me workout class too! Host a dad and child workout or soccer game at your fitness center or invite dads to attend their children’s classes at your martial arts studio!

5. Summer Solstice

Promote your business on the longest day of the summer with extended store hours. The extra hours of daylight mean that you can keep your business open for longer on this one day. Promote your extended hours on social media and, if you can, team up with other local businesses to stay open late. By teaming up with other local businesses, you can create more of a buzz together and encourage your community to shop at local businesses during these extended hours.

6.   LGBT Pride Month

Show your pride in June by letting the local Lesbian Gay Bisexual and Transgender community know that you are one of them and/or that you support them. Use social media to tweet about local LGBT events and attend your local Pride parade – hang a rainbow flag, dress up your pets, and show some love for love!

Contact local LGBT community organizations to let them know that you’re a supporter and encourage community members to shop at your LGBT-friendly business. Not all businesses are welcoming, so if you are, make it known to both the LGBT community and supporters to encourage people to use or shop at your business.

7. National Safety Month

Safety first always but especially in June. Promote your business through safety during the month by encouraging people to stay safe during the summer as well as in industry-specific situations such as:

  • Promote helmet safety for your bike shop or write a blog post on “Helmet Buying Tips for Kids” or “8 Things to Watch Out For When Riding Your Bike on the Open Road”
  • Hand out sunscreen samples at your doctor’s office
  • Blog about travel safety tips at your travel agency or bed and breakfast

8.  Insurance Awareness Day

It’s not hard to figure out who invented Insurance Awareness Day but you don’t have to be an insurance agent to use this day to promote your business.

  • Lawyers and accountants can blog about the benefits of insurance for individuals and business owners.
  • Doctors and dentists can use this day to encourage patients to check out their insurance coverage to make sure they have adequate coverage or provide tips for connecting with insurance companies about procedures.
  • Massage therapists, chiropractors, and fitness centers should encourage clients to check their insurance benefits—many insurance companies offer coverage for massage and chiropractic treatments or subscriber discounts for joining a fitness center or gym.
  • Travel agents, bed and breakfasts, and hotels can use this day to blog about the benefits of travel insurance.

9. End of School

School’s out for summer! Promote your business for an influx of children, college students, and families.

  • Host an End of School Year sale to clear out old merchandise
  • Write a blog featuring things to do in your town during the summer—make sure to include your business in the list
  • If your town is quiet in the summer, get involved with a summer school or camp to host events for students and campers

10. Graduation

Celebrate the end of the school year with specials geared toward new grads with things like:

  • Discounts for graduates with your moving company to encourage new customers to use your company
  • Special discounts for graduates who post a picture of themselves at your restaurant wearing their cap and gown
  • Sponsor or attend the local high school or college graduation

Grassroots efforts to urge policy makers to allow golf to resume

As some states begin to re-open golf courses other states  have yet to follow suit. Here is a great initiative by a Pennsylvania club, Indian Valley Country Club, to engage with their policy-makers and show their membership they are being proactive in getting golf to resume in a safe and responsible manner.

General Manager, Eric Beck, CCM; put together a template for you to “share this effort with your membership, give them an outlet to express their opinions, and show what your club is doing to get golf going again”!

**Can be modified for all states

If your state has re-opened, as Pennsylvania recently has, check out these tips that Private Club Marketing has put together to help with Gaining Members during your Club Re-Opening

How to Retain Members During COVID-19

What Membership Directors and your Team can do to engage your membership during this time of social distancing and strategies you can put into place to increase membership retention rates.

There are so many unknowns of what is going to happen at your club within the next couple months. One thing that you can control is what you are doing at this time to stay connected with your membership.

Keeping your members happy is hard enough when they are at the club; now we have to think of ways to take the club to them as well as adapt to the new normal of so many restrictions. More than ever, it is important to retain each and every member.

Keeping your current members engaged virtually is something we are not use to; but it is the most essential thing you can do as a management team. Think outside of the box and give your members value add other than takeout and email updates during this pandemic. Refusing to change the way we do business can lead to the downfall of an organization; don’t let that be your club. Check out this quick inspirational video to help get you and your team get inspired to reinvent yourself and your clubs’ operations  These Are Not Unprecedented Times | Simon Sinek.

Be creative; empower all department leads to come up with ideas to send out to the membership. Here are some examples of what your team can be working on to keep your members engaged and reminding them why their membership to their club is so valuable.

Showcase your exceptional staff.

Have your golf pros create short video segments on golf tips and tricks, how to practice in your home, golf exercises, etc. Your golf staff can also create virtual brackets for tournaments ie: virtual bracket for the TaylorMade Driving Relief Skins Game.

Your fitness instructors can stream their classes to do in the comfort of your homes (good to get staff to take the classes as well).

The culinary department can be doing video cooking tips from their personal kitchens or even live Q&A’s with the Executive Chef, sharing their favorite or healthy recipes to the membership, writing nutrition plans, creating meal kits for pickup and even setting up a shopping market at the club.

This time even allows for our Superintendents to get involved! Most of your members have a lot more time on their hands to be working in their yards or gardens. Any tips on how to grow grass, planting tips, trimming of trees etc. would be great information to share! ADDED benefit: if your club has the ability to do soil testing, have the membership bring in soil samples to give suggestions on fertilizer applications or other lawn treatment plans; it’s that time of the year!

Have your beverage team organize mixology classes and/or virtual wine tastings with your sommelier.

Arrange each “club within the club” to continue as scheduled using virtual chat rooms to organize the meetings, like Zoom, (might even be a good time to start new clubs; like a book club)!

Host social events virtually for the membership; like a trivia night.

Get your Club Historian or a long-time member to host Fireside chats and tell your clubs story and engage your membership in the rich history of your club.

Most importantly don’t forget about the kids! They miss their “club” friends as much as their parents. Create a Spring packet with games, scavenger hunts, coloring contest, photo contests, etc. to mail out to those members who have children and have them post on your social media outlets or mail back to the club.

Preparing to re-open.

Organize your member database. Now more than ever is the time to do the tedious chore of going through member by member to make sure the correct information is collected. Click Here for a sample survey of what demographic information you should be collecting for each family. This information will then be used to create segmented communication lists for the members!

Connect with the membership; break up your membership list and have your managers call the members to check in on how they and their families are doing during this pandemic. Have talking points for your managers so a unified message is being communicated. Tell them what the Club’s plan is to stay connected with the membership. Take the time to ask them for feedback and what they would like to see in 2020. But, most importantly make sure to tell them how much they mean to the club and how excited the Team is to see them once you re-open.