Creative September Marketing Ideas

via ThriveHive

September brings students, sales, and new marketing ideas. Here are 10 creative marketing ideas to promote your business this September!

September Google Marketing Ideas

Consumers use your Google listing to make decisions about your business before even visiting your website, so make sure your Google My Business profile is optimized for fall.

Publish Fall-themed Google My Business Posts

With Google My Business, you can post about news, events, promotions, and products. Do you have any fall-themed products you can highlight? Are you running a back to school special? Promote them on your Google My Business profile. These posts will appear whenever your listing appears on Google.

Add Relevant Questions to your Q&A Section

You can, and should, populate your own Q&A section on Google. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to think of any questions that may be particularly relevant for fall.
Do you have student discounts?
Does your back to school package include sauna use?
Do you have the back to school supply list for my local elementary school?
What are your hours on move-in weekend?

Update Your Fall Hours on Google My Business

If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing.

Run a Back to School Promotion with Google Ads

Although Google My Business certainly affords you free advertising on Google, paid ads are still the only way to guarantee top ranking for specified searches. When set up and run properly, Google Ads can give your fall promotions a significant lift.

September Marketing Themes and Ideas

1. Back to School Marketing

Any type of business can participate in the back to school season. Run student discounts, a back-to-school promotional week, or offer back-to-school themed products. If your business services a college town, this is a great time to generate buzz on social media or by partnering with student organizations for events.

For more ideas, download our free Back to School Marketing eBook.

2. Customer Loyalty Program

As September marks the start of the school year, many consumers are receptive to starting new things—like your customer loyalty program! If you don’t already have one, take the time to create a customer loyalty program to encourage repeat business and improve customer retention. It can be as easy as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses.

3. National Read a Book Day

An intellectual marketing day, National Read a Book Day is a creative way for preschools, tutors, education-oriented businesses to market themselves.

What if your business isn’t related to education? That’s OK! Use this September holiday as an excuse to read a book that’s related to your industry. If you liked it, recommend it to your followers via social media or in a blog post. Tell your readers what you learned from the book or how you implemented some of the lessons.

This is also a good way to give back to your community by reading a book to children or the elderly. Volunteering is not only a nice thing to do and will make you feel good, but it’s also a bonus marketing opportunity to increase brand awareness in your local market.

4. Labor Day

Labor Day is a national holiday in September. Offices and banks are closed and schools are off for the long weekend. Labor Day is a good opportunity to attract new customers visiting your town for the weekend or invite existing customers back after the summer. If you have a customer loyalty program, send an email newsletter out to your email list offering incentives to returning customers.

5. NFL Opening Night

Nothing says fall like football! Opening night for the NFL falls in September. Celebrate the season opener with creative marketing for your business.

Here are some ideas:

6. Grandparents Day

Grandparents Day is the first Sunday after Labor Day. Celebrate our older generations with specials and discounts for grandparents.

7. National LGBT Awareness Day

Market your business for this day by showing your support for equal rights on social media. Get involved in local events or hang a sign or flag in your shop window to let customers know that your business is LGBT-friendly.

8. First Day of Fall/Autumn Equinox

The first day of Fall is coming sooner than you think. September 23rd is the Autumn Equinox, which means that there are the same number of daylight and nighttime hours. This celestial holiday marks the official end of the Summer season.

9. Fall Inspired Decor

Put away the Summer decorations and start decorating your business for the fall. The end of September is the time to visit a local farm to pick up corn stalks and hay bales to decorate the outside of your brick and mortar location. Take pictures and show off your new decor on social media, remembering to include fall hashtags to increase engagement and reach of your posts. You may even want to upload photos of your fall-themed decorations and products to your Google My Business profile.

10. Host an Instagram Giveaway

Once you have your fall decor up and running and your loyal customers following you on social media, now’s the time to take advantage of it! Think of a new product or service that you’d like to offer and get organized. Follow these tips on how to run an Instagram contest or giveaway to get started.

AKJxPCM :: Events and Private Clubs

Private Club Marketing and AKJOHNSTON have partnered to talk through how clubs can bring people together, social distancing style; through out of the box event ideas.

AKJOHNSTON has worked with some of the most exclusive clubs like Shady Canyon Golf Club, Pelican Hill and many others to execute one of a kind member events.

Join us for our Thought Leadership Discussion with Austin to hear his expert opinions on how to provide activities for you members and guests so summer can still be enjoyed, but in a healthy and safe manner as well as ideas on how to prepare now for the holiday season.

Thought Leadership Discussion with Austin Johnston of AKJOHNSTON Group

Private Club Marketing and AKJOHNSTON have partnered to talk through how clubs can bring people together, social distancing style; through out of the box event ideas.

AKJOHNSTON has worked with some of the most exclusive clubs like Shady Canyon Golf Club, Pelican Hill and many others to execute one of a kind member events. 

Join us for our Thought Leadership Discussion: ‘Driving Member Usage and Creating Memorable Member Events In The COVID19 Era', with Austin to hear his expert opinions on how to provide activities for your members and guests so the season can still be enjoyed, but in a healthy and safe manner as well as ideas on how to prepare now for the holiday season.

 

Register to View and Listen to our Discussion with AKJ

10 Creative Marketing Ideas for August

via ThriveHive

August is a great time to round up your summer marketing efforts to prepare and plan for the fall. But without any major holidays, a lot of business owners struggle trying to figure out what to write about on their blog and what to post on social media. If you need some ideas for your marketing, social media, and blog content, we’ve got the answers! Here are some fresh ideas to round out your summer marketing in August!

1. Optimize Your Google My Business Profile

Your Google My Business profile appears in Google Maps search results as well as local results for regular Google searches. It’s also the Knowledge Panel that displays on the right-hand side of a results page when someone searches your business. Make sure your Google My Business profile is optimized for August with:

2. Family Fun Month

August signifies the last few weeks of summer before children return to school. Encourage family relationship building by promoting family activities throughout the month of August that are related to your business. Hold special family-appropriate events at your business throughout the month to support families spending fun time together. If you maintain a blog, compile a list of ideas for local family-friendly places to bond.

3. National Golf Month

Improve business relations by inviting clients to the course to play a round of golf. Golf is a notoriously great way to connect and create potential business leads for any industry. Golf is a sport that can be fun for any skill set, so regardless of your level of expertise, it can be an enjoyable time.

This is a perfect holiday for fitness establishments as they can use it to motivate their members to get outside and get active. One idea to take advantage of this national holiday is to give away free branded golf accessories, like golf balls or tees. Not only does this indirectly advertise your business when customers use them, but it’s a nice way to give back to your customers with a useful gift.

4. Simplify Your Life Week (August 1st-7th)

The beginning of fall is a hectic time with the start of a new school year. Simplify Your Life Week is a perfect time to get your business organized for the upcoming chaos. For starters, use this time to get your business in check and your workplace organized in preparation for fall. In addition, there are a variety of businesses that would benefit from promoting their services during the time.

In particular, interior designers and personal organizers should promote this time to their clients. Send out an email newsletter with your top organizing tips, or write a blogpost doing the same. Another way to take advantage of this week is to post on social media a daily organizing tip. Encourage your clients to step back and take a look around them, so they won’t be overwhelmed and bogged down later on (like when back to school season is underway.)

Related: Free Summer Marketing Guide

4. Friendship Day (August 2nd)

One of the best ways to find business is from your current customers! Take advantage of their raving reviews and referrals on National Friendship Day. Hold a promotion for customers that bring in their friends on this day. Offer incentives to both parties for participating, whether it’s a discount or a freebie, anything offer is enticing.

5. National Relaxation Day (August 15th)

Spas and salons can use this holiday to offer special beauty treatment deals to unwind from daily stress. Other types of businesses can offer special relaxing promotions on this day as well. For example, restaurants can give out free drinks, while fitness centers can hold special yoga and meditation classes. If you work at a spa or yoga center, partner up with other companies to arrange for a day of in-office relaxation. This will help you improve the reach of your company and get new clients!

Although you can take advantage of this day to engage customers, it’s also important to allow your staff to relax as well. Close up shop early after promoting relaxation to allow employees to enjoy some hard-earned rest.

Motivate your social media followers to take a step back from the daily chaos and take some time to themselves as well. Whether this means using your services or not, customers will appreciate the personal approach in encouraging taking time to rest.

6. World Humanitarian Day (August 19th)

The purpose of World Humanitarian Day is to recognize those that lost their lives working for humanitarian causes. Use this day to not only donate your time or money to an important charity, but to encourage your customers to do the same. Pay it forward to your local community, and share with your customers how they can contribute as well. Post on social media about your favorite cause and why it’s important to you. The day is all about giving back, so there’s no limit to your effort.

7. Senior Citizens Day (August 21st)

While some businesses offer year-round discounts to senior citizens, senior citizens deserve their own special day. Honor the older folks with discounted or free services, they deserve it! Contact local senior centers and find out if you can sponsor an event or stop by with catering or manicures to brighten up someone’s day.  It’s important to remember that when marketing for an event targeted at this demographic, try to stick to offline marketing, as most senior citizens don’t use social media. (Or check out our post on How to Market to an Older Demographic)

8. State Fair Season

Many state fairs are held in August, stretching through the early fall. These are a great way to market your business and services by setting up a booth. Thousands of people flock to state fairs, sometimes from across the country! If your state fair is coming up soon, find out how you can make an appearance.

While there are many fairs taking place in August (Alaska, Colorado, Idaho, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, Ohio, Oregon, Pennsylvania, West Virginia, Wisconsin, Wyoming), many are scheduled later on for the fall so use this time instead to get on the list of vendors and plan your approach.

9. Plan for Labor Day

Start gearing up for Labor Day toward the end of the month. Labor Day is a big end-of-summer holiday that many businesses take advantage of. It’s important to participate in the frenzy with sales during this time. Start marketing for your specific promotions at the end of August to increase excitement and ensure that everyone knows to support your business then.

Need help creating promotions for Labor Day? Try running an Instagram giveaway or contest promoting an in-store special or new product.

10. Back to School

Like Labor Day, Back to School sales are an American tradition. Even if you think your business isn’t directly student- or school-related, there are still plenty of ways to get in on the action. For example, salons can offer special deals for back to school haircuts. Of course, this time is especially crucial for childcare centers or extracurricular academic institutions to prepare for the start of the year. Businesses offering after school activities can offer early bird registration for their classes.

It’s important to remember not to exclude parents in your marketing efforts. Although a new school year is a big and exciting change for children, their parents are affected in the change of schedule as well. Once kids are back in school, parents have more time for themselves during the day. Salons and spas can offer deals on beauty treatments parents might need after a long summer with the kids. Personal trainers or fitness centers can offer discount packages on their exercise services. Healthcare businesses, like dentists or nutritionists, can promote healthy lunch ideas.

One way to engage parents is to reach out to current customers who might have been busy over the summer and offer them a returning client special. This is a great way to show customer appreciation and retain existing customers.

10 Marketing and Blog Ideas for July

via ThriveHive

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters this summer—dive right in with some of these great ideas to promote your business!

1. Independence Day (July 4)

The biggest event this month is obviously the 4th of July. Almost any business can get in the spirit and show off their American pride. If you want to be patriotic, some ideas include:

  • Holiday discount: Many businesses hold special sales or promotions this time of year. Make sure you promote it as a July 4th special.
  • Blog about July 4th: If you run a regular blog on your business website, tie in the holiday to relevant posts. For example:
    • July 4th outfit ideas
    • BBQ and cookout recipes
    • Red white and blue desserts
    • Family friendly activities and venues
    • Firecracker safety tips
  • Participate in local events: Chances are, there are a ton of events in your community for the 4th of July. Whether it’s a parade or a town center fair, make an appearance and promote your business.
  • Show patriotism on social media: Don’t slack online! Keep up your social media accounts and post pictures of your store, employees, or customers celebrating our country.

2. Shark Week

Shark Week is a shark-based programming block for an entire week every summer. Shark Week has begun to be promoted heavily on social media, so get involved with the discussions and get in the summer spirit! Bakeries can sell shark shaped cookies, businesses can throw parties and show Jaws, and restaurants can offer Shark Week specials.

3. International Kissing Day (July 6)

February isn’t the only month for a romantic holiday—International Kissing Day is celebrated in July! Show your customers some love and offer a discount or prize to those who kiss and snap a selfie at your business. Dental offices can also mention this day as a way to promote better oral care—get creative and let us know how you can position this holiday with your business!

Related: The Ultimate Summer Marketing Kit

4. Get to Know Your Customers Day (July 19)

Although you should be making an effort every day to connect with your customers, there’s a specific day dedicated to doing just that! Also celebrated in January,  April, and October, this is a day to engage as much as possible with your customers. It’s important to always show your appreciation to those that consistently support your business.

Increase social media engagement with loyal customers by sharing their posts about your business or spotlighting them as a customer of the week. Make an effort to introduce yourself to customers in store and get to know them on a personal level!

5. National Ice Cream Day (July 16th)

We all scream for ice cream in July! In 1984, former President Ronald Reagan decided July was to be “National Ice Cream Month,” and the third Sunday, which is July 19th this year, to be“National Ice Cream Day.” This holiday is especially great for food establishments. If your business doesn’t sell food, you can still take advantage of the holiday:

  • Have an ice cream sundae party at your business and show the fun on social media.  Your delicious masterpieces are a perfect photo sharing opportunity. You can also bring in ice cream from a local store and give a shout out to business in the pictures you share by tagging them in it. This increases the reach of your post to engage with their customers.
  • Host a post ice cream sundae workout at your fitness center the next day (July 17th) to work off those delicious calories.

If your business does sell food, host a sale or promotion on National Ice Cream Day to show your love for the frozen treat. You can also feature special limited-edition flavors in honor of the month, or offer exclusive toppings and novelties.

6. National Grilling Month

July is National Grilling Month—summertime isn’t complete without a barbecue! July is a perfect time to host a company get together, grill up some delicacies, and share it on your blog or social media accounts.

Better yet, invite customers and allow them to get to know the people and personalities behind your business. If your store sells grilling supplies, have a sale on the essentials or create package deals. You could also give away a grill or grilling gift basket through an Instagram contest or giveaway.

7. Summer-themed Instagram Contest or Giveaway

Whether you give away a gift card or product from your store, Instagram giveaways are a great way to give your social media account a boost. Some examples of what to give away include a free personal training session, summer beach bag full of goodies (food or beauty products!), free salon or spa treatment, or a free cake order for July 4th. Use a hashtag in your contest so that it’s easily accessible on social media searches.

8. Traveling Contests

July is a big month for vacations. Many of your customers might be away, but don’t fear, you can utilize this to your advantage.

Either give away a prize or feature customers in a social media post if they travel and snap a picture of your products along the way. Similar to an Instagram contest, this can be advertised over social media and entered in a variety of ways that notifies your account. At the end of the contest, share all the submitted pictures over social media or in a blog post.

Another way to capitalize on traveling is to produce travel-related content relevant to your business. For example, personal trainers can post about how to get in a good workout without a gym, or financial advisors can offer tips about saving money on vacation.

9. Pinterest Board

Make a summer-related Pinterest board to market your business with ideas and plans for the season. This lets followers know that your business is in full swing for summer and promotes that mindset in store.

  • Preschools can pin fun outdoor activities for children or summer-themed crafts.
  • Fitness centers can pin outdoor exercise tips.
  • Salons can share heatless hairstyles that beat the summer humidity and frizz.
  • Bakeries can share special summer treats.

10. Hot Weather

It’s no secret that July is a scorcher, so market your products to the heat. People will be looking for handheld fans, hats, water bottles, beach necessities, flip flops, and cold drinks, so this is the best time to stock up on that merchandise!

You can also give away some of these essentials in gift with purchase promotions during the hotter days of the month to lure in more customers from the beach. Additionally, make sure to let customers know you have air conditioning to cool them off during the dog days of summer!

10 Marketing & Blog Ideas for June

via ThriveHive

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the spring and welcome the summer with these great ideas!

1. Flip a Coin Day

The first day of June is Flip a Coin Day. Coin flipping might not be the most traditional marketing opportunity but with a little creativity, you can turn it into one! The holiday was made to create awareness about math. If math is relevant to your business, then this day is a no-brainer. For other industries, Flip a Coin Day translates into decision making or games of chance. Try out these coin flipping marketing ideas:

  • Flip a Coin discount: For each purchase, have customers flip a coin and call heads or tails. If the customer wins, they get a percentage discount based on the value of the coin. Quarter flips = 25% off, Dime flips = 10% off, and Nickel flips = 5%. discount
  • Blog about decision-making: Write a blog post about decision making in your industry with titles like:
    • “7 Signs You Need to Hire a Contractor” 
    • “Is This an Emergency? When to Call the Dentist/Doctor/Lawyer” 
    • DIY vs. Professional Marketing – What You Can DIY and What You Should Leave to the Pros

2. National Donut Day

As if you needed another reason to love Fridays or donuts, National Donut Day is held on the first Friday in June. This is a great day to shine for bakeries and donut shops. If you’re not in the industry of making round pastries, here are some other ideas:

  • Order donuts for your office and post on social media. Aside from being a delicious treat, pictures of donuts and people eating them are great photo opportunities for Instagram, Facebook, and Twitter. Search for relevant hashtags and use them to get your photos and your business found online.
  • Buy donuts from a local bakery and give them a shoutout on social media. Make sure to tag them on Facebook and Twitter to increase the organic reach of your post.
  • Host an after Donut Day workout at your fitness center. Donuts are delicious but not conducive to marketing a fitness center. Host or post a Day After Donut Day workout!

3. Flag Day

Hooray for the red, white, and blue! Flag Day celebrates the commemoration of the United States flag. Hang those flags and encourage customers to do the same. Participate in local Flag Day events or show off your flag swag on social media.

Related: The Ultimate Summer Marketing Kit

4.  Father’s Day

Promote your business through Father’s Day marketing. This is a no-brainer for businesses whose customers are men, but other types of businesses can join in the fun. Try out these ideas:

  • Father’s Day Gift Guide: Write a blog post with a Father’s Day gift guide with products that you offer or in your industry. Promote the blog post on Pinterest so that it links to your business site.
  • Father’s Day Gift Basket or Coupon Book: Put together a Father’s Day gift basket at your business to make it easy for kids and moms to shop for dad. Think outside of the standard tie box with:
    • Fitness class package – offer a deal on 10 classes just for Dads
    • Gift card for your restaurant with a bottle from a local distillery or winery
    • Gift basket of men’s grooming supplies at your spa or salons. Moms who come in to redeem their gift certificates for Mother’s Day massages and manicures will love the one-stop shopping!
  • Daddy and Me Workout: Fitness centers and gyms often have Mommy and Me yoga classes, but there’s no reason that you can’t do a Daddy and Me workout class too! Host a dad and child workout or soccer game at your fitness center or invite dads to attend their children’s classes at your martial arts studio!

5. Summer Solstice

Promote your business on the longest day of the summer with extended store hours. The extra hours of daylight mean that you can keep your business open for longer on this one day. Promote your extended hours on social media and, if you can, team up with other local businesses to stay open late. By teaming up with other local businesses, you can create more of a buzz together and encourage your community to shop at local businesses during these extended hours.

6.   LGBT Pride Month

Show your pride in June by letting the local Lesbian Gay Bisexual and Transgender community know that you are one of them and/or that you support them. Use social media to tweet about local LGBT events and attend your local Pride parade – hang a rainbow flag, dress up your pets, and show some love for love!

Contact local LGBT community organizations to let them know that you’re a supporter and encourage community members to shop at your LGBT-friendly business. Not all businesses are welcoming, so if you are, make it known to both the LGBT community and supporters to encourage people to use or shop at your business.

7. National Safety Month

Safety first always but especially in June. Promote your business through safety during the month by encouraging people to stay safe during the summer as well as in industry-specific situations such as:

  • Promote helmet safety for your bike shop or write a blog post on “Helmet Buying Tips for Kids” or “8 Things to Watch Out For When Riding Your Bike on the Open Road”
  • Hand out sunscreen samples at your doctor’s office
  • Blog about travel safety tips at your travel agency or bed and breakfast

8.  Insurance Awareness Day

It’s not hard to figure out who invented Insurance Awareness Day but you don’t have to be an insurance agent to use this day to promote your business.

  • Lawyers and accountants can blog about the benefits of insurance for individuals and business owners.
  • Doctors and dentists can use this day to encourage patients to check out their insurance coverage to make sure they have adequate coverage or provide tips for connecting with insurance companies about procedures.
  • Massage therapists, chiropractors, and fitness centers should encourage clients to check their insurance benefits—many insurance companies offer coverage for massage and chiropractic treatments or subscriber discounts for joining a fitness center or gym.
  • Travel agents, bed and breakfasts, and hotels can use this day to blog about the benefits of travel insurance.

9. End of School

School’s out for summer! Promote your business for an influx of children, college students, and families.

  • Host an End of School Year sale to clear out old merchandise
  • Write a blog featuring things to do in your town during the summer—make sure to include your business in the list
  • If your town is quiet in the summer, get involved with a summer school or camp to host events for students and campers

10. Graduation

Celebrate the end of the school year with specials geared toward new grads with things like:

  • Discounts for graduates with your moving company to encourage new customers to use your company
  • Special discounts for graduates who post a picture of themselves at your restaurant wearing their cap and gown
  • Sponsor or attend the local high school or college graduation

Grassroots efforts to urge policy makers to allow golf to resume

As some states begin to re-open golf courses other states  have yet to follow suit. Here is a great initiative by a Pennsylvania club, Indian Valley Country Club, to engage with their policy-makers and show their membership they are being proactive in getting golf to resume in a safe and responsible manner.

General Manager, Eric Beck, CCM; put together a template for you to “share this effort with your membership, give them an outlet to express their opinions, and show what your club is doing to get golf going again”!

**Can be modified for all states

If your state has re-opened, as Pennsylvania recently has, check out these tips that Private Club Marketing has put together to help with Gaining Members during your Club Re-Opening

How to Retain Members During COVID-19

What Membership Directors and your Team can do to engage your membership during this time of social distancing and strategies you can put into place to increase membership retention rates.

There are so many unknowns of what is going to happen at your club within the next couple months. One thing that you can control is what you are doing at this time to stay connected with your membership.

Keeping your members happy is hard enough when they are at the club; now we have to think of ways to take the club to them as well as adapt to the new normal of so many restrictions. More than ever, it is important to retain each and every member.

Keeping your current members engaged virtually is something we are not use to; but it is the most essential thing you can do as a management team. Think outside of the box and give your members value add other than takeout and email updates during this pandemic. Refusing to change the way we do business can lead to the downfall of an organization; don’t let that be your club. Check out this quick inspirational video to help get you and your team get inspired to reinvent yourself and your clubs’ operations  These Are Not Unprecedented Times | Simon Sinek.

Be creative; empower all department leads to come up with ideas to send out to the membership. Here are some examples of what your team can be working on to keep your members engaged and reminding them why their membership to their club is so valuable.

Showcase your exceptional staff.

Have your golf pros create short video segments on golf tips and tricks, how to practice in your home, golf exercises, etc. Your golf staff can also create virtual brackets for tournaments ie: virtual bracket for the TaylorMade Driving Relief Skins Game.

Your fitness instructors can stream their classes to do in the comfort of your homes (good to get staff to take the classes as well).

The culinary department can be doing video cooking tips from their personal kitchens or even live Q&A’s with the Executive Chef, sharing their favorite or healthy recipes to the membership, writing nutrition plans, creating meal kits for pickup and even setting up a shopping market at the club.

This time even allows for our Superintendents to get involved! Most of your members have a lot more time on their hands to be working in their yards or gardens. Any tips on how to grow grass, planting tips, trimming of trees etc. would be great information to share! ADDED benefit: if your club has the ability to do soil testing, have the membership bring in soil samples to give suggestions on fertilizer applications or other lawn treatment plans; it’s that time of the year!

Have your beverage team organize mixology classes and/or virtual wine tastings with your sommelier.

Arrange each “club within the club” to continue as scheduled using virtual chat rooms to organize the meetings, like Zoom, (might even be a good time to start new clubs; like a book club)!

Host social events virtually for the membership; like a trivia night.

Get your Club Historian or a long-time member to host Fireside chats and tell your clubs story and engage your membership in the rich history of your club.

Most importantly don’t forget about the kids! They miss their “club” friends as much as their parents. Create a Spring packet with games, scavenger hunts, coloring contest, photo contests, etc. to mail out to those members who have children and have them post on your social media outlets or mail back to the club.

Preparing to re-open.

Organize your member database. Now more than ever is the time to do the tedious chore of going through member by member to make sure the correct information is collected. Click Here for a sample survey of what demographic information you should be collecting for each family. This information will then be used to create segmented communication lists for the members!

Connect with the membership; break up your membership list and have your managers call the members to check in on how they and their families are doing during this pandemic. Have talking points for your managers so a unified message is being communicated. Tell them what the Club’s plan is to stay connected with the membership. Take the time to ask them for feedback and what they would like to see in 2020. But; most importantly make sure to tell them how much they mean to the club and how excited the Team is to see them once you re-open.

May Marketing and Blog Ideas

1. National Small Business Week

First and foremost, National Small Business Week is the first week of May! Dedicated to raising awareness about small businesses and celebrating the hard working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:

  • Run a deal-a-day for the week, promoting different products/services each day.
  • Get return customers: Give out coupons with purchases this week, that can only be redeemed on an upcoming holiday or on the last day of Small Business Week.
  • Get more leads: Offer a downloadable, small business-themed piece of content that is of value to your target audience in exchange for their email addresses.
  • Increase your exposure: Use #NationalSmallBusinessWeek and other relevant hashtags in your social media posts and promotions.
  • Run an Instagram giveaway for a free product or service. Entrants post a photo to Instagram of themselves at your business, using a custom hashtag. Announce the winner at the end of the week.
  • Don’t forget that educating yourself about small business and networking with other small business owners is important for your marketing success as well. Attend local events, SBA events, or follow along via live streams.
  • Build community and expand your reach: Team up with other complimentary small businesses and create an event.
  • Make an extra effort to give back to your community by shopping at, posting reviews, and engaging in social media with other small businesses during the week.

2. Kentucky Derby (May 6)

Use the Kentucky Derby in your May marketing efforts. Get creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example,

  • Change up your storefront with a derby theme to grab attention and attract customers.
  • Blog about derby fashion and outfits for men and women.
  • Throw a derby party with derby hat contests and mint juleps.
  • Host a cooking or cocktail-making class.
  • Run a derby hat contest on Instagram or Facebook.
  • Use derby hashtags such as #kyderby, or your own custom hashtag (like #derbyatjoes) so that people can find you and follow along.

3. Cinco de Mayo (May 5)

Cinco de Mayo falls on a Friday this year, which makes it all the more fun. There are many ways to infuse a Mexican-American spirit into your marketing. For example:

  • Food or fitness businesses can post recipes or videos of recipes on social media.
  • Give out coupons the day before or a few days before, redeemable on Cinco de Mayo.
  • Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off.
  • Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the victory over high prices, long lines, slow service, and more with particular deals.
  • Use the number 5 in your promotions, such as get the fifth one free, $5 specials, 5% off, 5 for 5, etc.
  • Throw a party or cooking class revolving around Mexican food and culture.

4. Teacher Appreciation Day (May 2)

May 2 is Teacher Appreciation Day—a perfect time for preschools to market themselves to new parents in anticipation of the new school year.

  • Throw a party for teachers or have students write thank you letters to show off on your blog, in email newsletters to parents, or on social media.
  • Update your website content with new teacher bios and pictures.
  • Did anyone receive a new degree or have a teacher accomplishment to share? This is the perfect time to showcase them in an “About Us” page on your website. Doing so not only highlights your teaching staff, but it also can improve your SEO.

5. Mother’s Day (May 14)

Mother’s Day is prime time for any business, not just the flower shops, salons, and spas (although it is advantageous!).

  • Flower shops and bakeries can offer special Mother’s Day products, and discounts for Mother’s Day gift givers, either on this day or the day before as well.
  • Salons and spas can create Mother’s Day themed gift certificates, or offer 2 for 1 deals for mothers and daughters celebrating together.
  • Combine products and/or services into attractive gift packages that make gift-giving easy.
  • Businesses that get a spike in traffic on Mother’s Day can hand out coupons with purchases that are redeemable at a later time (ideally a time when business typically gets slow).
  • Preschools can have their little ones create Mother’s Day cards or crafts to send home. Make sure to post the pictures on social media or follow up with a blog post or email newsletter to communicate with parents!

6. Memorial Day (May 29)

Here are some ways to show your patriotism and love for the good ol’ USA through your business marketing on Memorial Day.

  • Red, white, and blue themed recipes, outfits, flower arrangements, etc. and promote on Pinterestand Instagram.
  • Host a BBQ or picnic for your community, and give out branded swag  like sunglasses or water bottles.
  • Participate in or sponsor a local event.
  • Use quotes, images, and other posts on social media to show your support for those who have lost their lives for our country.

7. Warm Weather

Take advantage of the warmer weather and provide information and helpful tips to your customers in accordance with your business.

  • Contractors, landscaping companies, and painters should boost their May marketing efforts to get new clients for the spring and summer months.
  • Now’s the time to run that gutter cleaning sale or post pictures on Facebook of your most recent outdoor paint job. Increase your SEO with blog posts about seasonal maintenance
  • Create success stories of successful jobs and promote them on your website and social media
  • Word of mouth marketing is important in these industries – offer existing clients a discount or incentive for each new client they refer who becomes a paying customer.

Related: Summer Marketing Guide

8. Flowers

April showers bring May flowers. If you own a flower shop, May marketing is your time to shine! (If you don’t, there are still opportunities!)

  • Host that flower arranging workshop you’ve been thinking about.
  • Start a Pinterest board to see if Pinterest is right for your business, or grow your Pinterest followingwith your creations linked to your online store or blog.
  • You don’t have to be a florist to use flowers in your marketing. Spruce up your office, restaurant, or store front with flowers. Nothing says “spring” like fresh-cut flowers that add a pop of color to your business space.
  • Buy flowers from a local florist and introduce yourself. Supporting other small business owners is the first step to getting more word of mouth referrals.

9. Weddings

May is the start of wedding season and a perfect time to market your business to new people who are in town.

  • Caterers, event planners, DJs, photographers, bakeries, and other wedding friendly services: Use social media to engage customers as much as possible. Whether you’re hosting the bachelorette party at your restaurant or baking their wedding cupcakes at your bakery, take pictures and share them on Facebook and other social media platforms.
  • Many couples ask guests to use custom hashtags on social media so that pictures of the events can be easily searched. For example, the soon-to-be Mr. and Mrs. Burns might use the tag #BurnsInLove2015. Ask if you can use their hashtag to make your photos easily discoverable by wedding guests and the people in their social media networks.
  • Landscapers can capitalize on wedding venue owners looking to perfect their landscapes.
  • Fitness and nutrition businesses can provide workouts, recipes, blog posts, and tips on getting to your healthiest and best version of yourself in time for these heavily photographed events.

10. Final tips for Your May Marketing Events

Make the most of your May marketing events with these final tips:

  • Recap your events, promotions, and festivities in your next email newsletter or blog post so that those who missed out will want to join in the fun next year!
  • Send thank you and follow-up emails to any new leads for your business.
  • Encourage customers to use your custom event hashtag to follow along and/or to help promote it.
  • Post real-time photos of your event through Snapchat or Instagram Stories.

A Strategic Approach to Membership Growth When Re-Opening Your Club after COVID-19

10 Tips to Gain Members during your Club Re-Opening

Make no mistake: The world of private clubs will never be the same again. Just as 9/11 changed how the world flys, the COVID -19 pandemic will change how members enjoy their leisure time. These changes will extend to how individuals commute, enter your club, interact with others, manage tasks, and more. In a post COVID-19 world, private clubs not only have to be safe, it has to be “clean and assured.”

We have identified ten broad topics that clubs and other organizations can use to grow their membership and usage as they re-open for business:

  1. Take Advantage of the Itch

Everyone is itching to get out and golf. Now more than ever your members will be out taking advantage of the beautiful weather and the ability to golf at their club. They will be more inclined to bring their friends who do not have a club to go to on their own. This is a perfect opportunity to interact and gather information of the potential member(s).

  1. Communicate to your Neighbors

It is a good time to reach out to your neighbors. Your external outreach to those who reside around the club that you may have had paused since March should be back up and in full force. Now is the best time to let them know why being a part of your club is the best choice for them and their family.

  1. Pull out from the archives – Member Referral Plan

Have a membership referral plan that is your ACE? Now is the time to use it! Your members miss their friends and family who are most always their golfing buddies. Use it to your advantage!

  1. Engage with the Membership

Remind your members why they love their course so much. Do something a little extra to show them you miss them just as much; nothing says that better than a complimentary transfusion station at the turn!

  1. Internal Communications

It is vital to stay connected to your members and let them know your revised plans for “golfing with precaution”. If they know what to expect before they get to the course there will be less confusion and unhappy members in the golf shop.

  1. A United Message

Come together as a team and create the message that you want to portray to the membership. This is where upbeat optimism is needed. Remember as a club you want to be the place your members go to escape reality “pandemic” don’t make it the topic of conversation.

  1. Operations Plan

Although you may be running on a tightened budget or not have as many staff members as you normally would; come up with a strategic plan to make sure there are no holes in your operations.

  1. Retention

Believe it or not, how you react in these next couple months are going to directly affect your retention rates. Anything you do to enhance the member experience during this time will be talked about for years to come… so will what you don’t do as well!

  1. Follow The Golf & Heath Project, supported by the World Golf Foundation safety guidelines for Clubs and players:

Coronavirus [COVID-19] Update | Golf & Health

Message to Golf Clubs and Management

·    Organize online booking to reduce congregation around the Clubhouse

·    Allow shoes to be changed in the car park

·    Follow general hygiene advice and e.g. make hand sanitizers available in the clubhouse

·    Golf buggies should be used by single individuals and cleaned afterwards

·    Take drinking fonts and ball cleaners out of play.

·    Close air pressure cleaners for cleaning shoes following the round

  1. Smile

Be the light in their day. They are doing something they love and have been longing to do. Make sure to enhance their experience as much as possible. Everyone is going through a tough time right now. Be the smile that makes a difference to your membership!