Vodka Martini

Purists will argue that a true Martini employs gin rather than vodka, but who are we to disagree with 007, whose oft-repeated request for a Vodka Martini is as closely associated with the series of films as his famed introduction as “Bond. James Bond”? We will, however, insist that it should be stirred rather than shaken in order to produce the most silky-smooth cocktail.

Ingredients

  • 2 1/2 ounces vodka
  • 1/2 ounce dry vermouth
  • Garnish: lemon twist

Steps

  1. Add all the ingredients into a mixing glass with ice and stir until very well-chilled, about 20 to 30 seconds.

  2. Strain into a chilled cocktail glass.

  3. Garnish with a lemon twist.

 

Doral Fashion Weekend

Join us this November 12-14 at the 4th Annual DORAL FASHION WEEKEND at Trump National Doral, Miami. Treat yourself to a weekend of luxury while playing your favorite sport with some of your favorite brands. Highlighting the industry’s most innovative apparel, accessories, equipment, and wellness products. Fashion Weekend is the ultimate experience for those who love to have a good time and learn about the latest and greatest in golf and tennis! Days are filled with tennis and golf, and evenings are all about socializing and first-class hospitality. The fun-filled itineraries focus on Golf or Tennis and are polished off with generous gifting of limited edition apparel & gear. 

RSVP through the link in my bio and use code ‘BATES’ to receive a complimentary weekend duffle (valued at $300) when checking in at the event.

Bed

Accommodations

Exciting days of golf require a comfortable and good night’s sleep. Enjoy a 2-night stay in Trump National Doral Miami's luxurious guest rooms.

Golf Flag

Golf

  1. First Round on Saturday featuring unique on-course experiences by leading golf brands
  2. Competitive Round on Sunday with all of your new friends
  3. Swag designed to spruce up your golf wardrobe

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center
  • Sunday Announcement of Winners of Competitive Round of Golf

Bed

Accommodations

2-Night room accommodations at Trump National Doral Miami's impeccably designed and exquisitely appointed guest rooms

Tennis

Tennis

  • Tournament Play
  • Instruction from world renown Tennis Instructors
  • All levels Tennis Clinics designed by the pros for the pros Spa

yoga

Spa

  • Daily Guided Meditation & Sunrise Yoga
  • Access to Spa Facilities for your entire stay

Fine Dining

Food and Entertainment

  • Friday Welcome Reception & Dinner
  • Daily Breakfast and Lunch
  • Saturday Happy Hour
  • Saturday Evening Dinner Party at the Rick Smith Golf Performance Center

Send Me Additional Information

Augusta National – Content Coordinator

The primary function of the Content Coordinator is to assist in the coordination and execution of all digital content efforts of Augusta National Golf Club; engaging and growing audiences of the Masters Tournament as well as each of the Masters Tournament Foundation (MTF) events – Augusta National Women’s Amateur, Asia-Pacific Amateur Championship, Latin America Amateur Championship, and Drive, Chip and Putt. Like all positions at Augusta National, this position must maintain the strict confidentiality of all Club business.

Essential Functions of the Job

  • Work with the Manager of Digital Content to execute the year-round content strategy of the Masters Tournament, Augusta National Women’s Amateur (ANWA), Asia-Pacific Amateur Championship (AAC), Latin America Amateur Championship (LAAC), and Drive, Chip, and Putt (DCP) across all digital platforms.
  • Coordinate with internal stakeholders and external vendors to plan, execute and publish multimedia content (photo, video, article, graphics, etc.) across Masters.com, ANWAgolf.com, AACgolf.com, LAACgolf.com, DriveChipandPutt.com, and their corresponding social channels, as well as various ticketing and patron-service websites as needed.
  • Curate and organize content across all digital distribution platforms and the Augusta National archive using proper metadata and tagging to ensure discoverability and usability.
  • Ensure all Augusta National digital distribution channels are regularly updated, accurate, on-brand, and aligned with the Club’s overall vision, mission, and strategy.
  • Assist with execution of the Masters Tournament and MTF content strategy to acquire, engage, and retain audiences on popular and emerging global social media platforms.
  • Assist with the technical execution of Masters Tournament content, including but not limited to content publishing, live video streaming, digital scoring, live shot tracking, and online gaming efforts.
  • Develop, maintain, and actively learn content publishing best practices and educate team members accordingly.

Other Duties and Responsibilities

  • Performs all other duties deemed by management to be an integral part of the job

Qualifications (required unless stated otherwise):

Skills/Knowledge/Attributes:

  • In-depth knowledge and understanding of content management system platforms and publishing.
  • Knowledge and understanding of building and executing omni-channel content strategies on both traditional media outlets and emerging digital platforms.
  • Knowledge and understanding of digital content production and digital marketing.
  • Knowledge and understanding of social media platforms and streaming services.
  • Knowledge and understanding of traditional marketing and brand management.
  • Ability to effectively communicate information and abstract ideas via imagery, video, and text.
  • Demonstrated creativity with and immersion in social media.
  • Demonstrated ability to manage team of creative individuals and vendors.
  • Innovative thinker with proven ability to implement new programs.
  • Excellent communication, organizational, analytical, and presentation skills.
  • Ability to align new ideas and strategies with broad business priorities.
  • Ability to multi-task, prioritize and meet deadlines.
  • Innate curiosity and interest in innovative social media, content creation, and marketing techniques.
  • Deep understanding of golf, Augusta National, and the Masters Tournament.

Experience/Education:

  • 3-5 years related experience in content publishing.
  • Bachelor’s degree required, preferably in Communications, Journalism, Marketing or related field.

Required License(s):

  • Possess a valid driver’s license and/or successfully completes the Club’s internal motor vehicle training program

Augusta National Golf Club offers a competitive salary and benefit package to include:

  • Medical, Dental and Vision Insurance
  • Short and Long Term Disability (paid by employer)
  • 401(k)
  • Pension Plan (paid by employer)
  • PTO
  • Paid Holidays

Apply Here

Gene Sarazen’s 1922 Patek Philippe

A rare Patek Philippe given to Gene Sarazen in honor of winning the 1922 U.S. Open.

Adding to the value is an inscription on the back that reads, “Presented to Gene Sarazen by the Apawamis Club where he started his golf, July 24, 1922.”

Sarazen once caddied at Apawamis, and he won the first of his seven majors that summer at the U.S. Open.

Click Here to read feature article on HODINKEE

Interested in Gene Sarazen's Patek Philippe?

Fill out the form below to have us contact you

A Strategic Approach to Membership Growth When Re-Opening Your Club after COVID-19

10 Tips to Gain Members during your Club Re-Opening

Make no mistake: The world of private clubs will never be the same again. Just as 9/11 changed how the world flys, the COVID -19 pandemic will change how members enjoy their leisure time. These changes will extend to how individuals commute, enter your club, interact with others, manage tasks, and more. In a post COVID-19 world, private clubs not only have to be safe, it has to be “clean and assured.”

We have identified ten broad topics that clubs and other organizations can use to grow their membership and usage as they re-open for business:

  1. Take Advantage of the Itch

Everyone is itching to get out and golf. Now more than ever your members will be out taking advantage of the beautiful weather and the ability to golf at their club. They will be more inclined to bring their friends who do not have a club to go to on their own. This is a perfect opportunity to interact and gather information of the potential member(s).

  1. Communicate to your Neighbors

It is a good time to reach out to your neighbors. Your external outreach to those who reside around the club that you may have had paused since March should be back up and in full force. Now is the best time to let them know why being a part of your club is the best choice for them and their family.

  1. Pull out from the archives – Member Referral Plan

Have a membership referral plan that is your ACE? Now is the time to use it! Your members miss their friends and family who are most always their golfing buddies. Use it to your advantage!

  1. Engage with the Membership

Remind your members why they love their course so much. Do something a little extra to show them you miss them just as much; nothing says that better than a complimentary transfusion station at the turn!

  1. Internal Communications

It is vital to stay connected to your members and let them know your revised plans for “golfing with precaution”. If they know what to expect before they get to the course there will be less confusion and unhappy members in the golf shop.

  1. A United Message

Come together as a team and create the message that you want to portray to the membership. This is where upbeat optimism is needed. Remember as a club you want to be the place your members go to escape reality “pandemic” don’t make it the topic of conversation.

  1. Operations Plan

Although you may be running on a tightened budget or not have as many staff members as you normally would; come up with a strategic plan to make sure there are no holes in your operations.

  1. Retention

Believe it or not, how you react in these next couple months are going to directly affect your retention rates. Anything you do to enhance the member experience during this time will be talked about for years to come… so will what you don’t do as well!

  1. Follow The Golf & Heath Project, supported by the World Golf Foundation safety guidelines for Clubs and players:

Coronavirus [COVID-19] Update | Golf & Health

Message to Golf Clubs and Management

·    Organize online booking to reduce congregation around the Clubhouse

·    Allow shoes to be changed in the car park

·    Follow general hygiene advice and e.g. make hand sanitizers available in the clubhouse

·    Golf buggies should be used by single individuals and cleaned afterwards

·    Take drinking fonts and ball cleaners out of play.

·    Close air pressure cleaners for cleaning shoes following the round

  1. Smile

Be the light in their day. They are doing something they love and have been longing to do. Make sure to enhance their experience as much as possible. Everyone is going through a tough time right now. Be the smile that makes a difference to your membership!

 

club estates

Private Club Marketing announced the launch of Club Estates

Club Estates features the most luxurious and exclusive golf course and private club properties around the world.

Private Club Marketing will assist developers and agents through the Club Estates platform to increase exposure to the high-end real estate consumers and professionals around the world. A unique and engaging digital content strategy through its branded website, social media channels and hyper-targeted email database of 50,000+ HNW golf and tennis enthusiasts.

Club Estates will rollout a robust searchable IDX interface, which is under development for phase 2 of the website. Developers and agents can upload their listings directly to the site for features in 6 initial launch markets, including; California, Nevada, Scottsdale/Phoenix, Florida, Texas, and Coastal South Carolina.

Properties not in the initial launch markets will still able to be featured on the website through showcase content placement.

Visit https://clubestates.com and follow on Facebook, Instagram and LinkedIn

10 Marketing and Blog Ideas for December

via ThriveHive

It’s officially the holiday season! How are you going to market your small business? Here are 10 ideas to get your business noticed during the delightfully chaotic month of December.

PS we also have December Facebook Ideas and December Instagram Ideas

1. Update Your Google Business Listing

Holiday shoppers are going to be turning to Google for all of their holiday needs, whether for gifts, event services, home cleaning, appliance repair, travel, safety, and more. Make sure your business information is up to date so you can get found on search. Be sure to:

  • Verify your contact information
  • Update your holiday hours
  • Upload photos of your seasonal products and services
  • Create Offer and Event posts

There are many ways to optimize your Google business profile to stand out in search and attract customers—and no better time than now to do it!

2. Host or Participate in a Toy Drive

During the holiday season, it’s important to remember those less fortunate than ourselves. Host or participate in a toy drive and encourage your customers to do the same. Share photos of your participation on social media and tag the charity you’re working with. Ask them to retweet or share the post for a greater impact. Joining other local businesses to benefit children is a great way to get more involved with your community. For a list of toy drives, check here.

3. Get Personal

Share pictures or stories of your family and holiday celebrations on your blog and social media profiles. Do you have a favorite holiday memory that inspired you to open your business? What about a family recipe or tradition? Share yours and ask your followers what theirs are. This will help build engagement with and among your audience. This will help open up communication with your followers and build engagement.

Bakers can share a video or recipe on their blogs. Photographers can post their family Christmas pictures on Instagram or Facebook and encourage others to do the same. Personal trainers should encourage clients and potential clients to join them on holiday road races through social media. Share your life with customers to engage them online!

4. Host a Party

Events are a great way to market your business during the holidays. Have an open house and extend your business hours one evening. Invite local customers and other businesses to stop by and mingle. Serve some food and drinks or get them donated by another local business! The more the merrier during the holidays and a party is a great way to ignite some word-of-mouth marketing and build solid partnerships.

5. Dress up

Ugly sweater parties are popular during the holiday season, but why stop there?

There’s nothing that attracts customers like a fun attitude so take advantage of the festive spirit! Grab some reindeer antlers or wear Christmas pajamas if it’s appropriate for your business. Daycare centers can have fun dressing up and encourage a pajama day for students! Business professionals can have fun with a holiday-colored tie or socks to get in the holiday spirit. Of course, don’t forget to post on social media with the appropriate holiday hashtag.

6. Gift Guides

A gift guide is a great way to market your business during the holidays. Write a blog post about gifts for moms, dads, kids, and friends!

The gift guide can include some of your products but the best way to sell your business is not to sell it at all. Instead, showcase items that are related to your industry:

  • Gift Guide for Accountants (tech gadgets, ties, fancy pen)
  • Gift Guide for the Home Decorator (Christmas pillow covers, gold candlesticks, electric candles)
  • Gift Guide for the Fitness Enthusiast (ice cleats for running outside, winter hat with Bluetooth headphones, Epsom salts for tired muscles).

People are always looking for gift ideas! Show potential customers how helpful you can be!

7. Send Holiday Cards

Customers like to be appreciated. Send holiday or New Year’s cards or e-cards to your contact list. Marketing is about keeping your business on the radar of customers—new or loyal—so that your business comes to mind when they need your services. Something as simple as wishing customers a Happy Holiday or Happy New Year is an easy way to get people to check out your website and keep your business in mind.

8. Tip or Product of the Day

Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your blog or social media feed. Fitness-related businesses like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight. Flower shops can feature a wreath or bouquet of the day featuring different holiday colors or flowers. Restaurants and bars can showcase a cocktail of the day for the holidays. You could also run a different deal or offer for each of the 12 days.

9. Go Behind the Scenes

Show customers what your business is like during the holidays with video marketing! Are you a busy baker who is making cakes and cookies? Take customers into the kitchen with a video of preparations for the holidays. People are curious by nature and giving them a sneak peek of new products or behind-the-scenes action will set you apart from your competitors!

10. Photo Opportunity with Santa or a Winter Wonderland

Last but not least, save time and money with consumer-generated content during the holidays.

Stage a photo opportunity at your store by inviting Santa to come or set up a winter wonderland for customers to post in front of. Everyone wants a picture with a gigantic polar bear so give customers the opportunity to market your business for you by having something fun to take pictures with!

Pick up some props like Santa hats or tinsel garlands and let customers go to town. Make sure to include a hashtag with your company and share, retweet, or regram customers’ photos on social media.

10 Marketing and Blog Ideas for November

via ThriveHive

November is upon us! What better way to kick off a new month than with a list of great marketing ideas? Here are some ways to boost your marketing and blogging for the month of November.

10 Ways to Market Your Business in November

1. Update Your Google My Business Profile

With Google’s ever-improving search results, consumers are getting the information they need to engage with a business without even having to visit their website. This is why it’s crucial to have a complete and updated Google My Business profile. By communicating your products, services, hours, and location to Google, it can know which searches to rank you for; and by keeping your profile and active (such as by updating it, collecting reviews, and answering FAQs), Google can feel more confident in ranking you higher and for more searches. Here are some things you can do to optimize your Google My Business profile for November:

  • Provide your Thanksgiving Hours
  • Upload pictures of any November- or Thankgiving-themed products or services
  • Create Google posts about Thanksgiving, Black Friday, or Small Business Saturday promotions
  • Ask and answer questions related to visiting your store, especially if you expect more traffic on Small Business Saturday

2. Take Part in Movember/No Shave November

Movember or No Shave November is a movement for men’s health issues. Participants can sign up here and are encouraged to grow a mustache for the month of November to bring awareness and raise donations for men’s health and cancers. Some companies host Movember competitions between employees or among customers. Movember is a fun way to host contests or showcase your facial hair for men’s health on social media. Get involved in the chatter on Twitter, Facebook, and Instagram.

2. Honor Veteran’s Day

Vereran’s Day is November 11 and comes up fast! Schools may have off and many workplaces are closed. While this could be a good time for sales, it’s also a great time for your business to make a push on social media thanking veterans for their hard work and sacrifice for our country. If you have a veteran who works for you, showcase them on your blog or website. A simple “Thank You” goes a long way and let’s customers know that you care about people, not just sales.

3. Celebrate Women’s Entrepreneurship Day

Women’s Entrepreneurship Day occurs every November 19. On this day, post some compelling stats about female entrepreneurs to your Facebook or Instagram profiles. If you are a female entrepreneur, share some milestones about your business. If you are not a female entrepreneur, highlight one in your community or network.

4. Participate in America Recycles Day

November 15 is America Recycles Day and a great day for showing that your small business cares about the environment. Does your business recycle? Include some facts on your social media or suggestions on your blog on how to recycle. If you don’t already recycle, now is a great time to start! Get a recycling bin and let customers know that you’re taking steps to help improve the environment for everyone! Participate in America Recycles social media efforts (#AmericaRecyclesDay and #RecyclingSelfie) to show off your recycling efforts and encourage others to do the same!

5. Support November Causes

Movember gets a lot of attention, but November is also host to other awareness efforts like lung cancer, pancreatic cancer, diabetes, Alzheimer’s, and adoption awareness. Is your business affected by any of these issues or do you feel strongly about these causes? Make a difference and help raise awareness this November using social media. November is also the month of the Great American Smokeout when people pledge to quit smoking. Help support someone you know who is trying to quit!

6. Partake in Sports

November is a time when the NFL, NHL, and NBA are in full swing! Show off your team spirit by dressing up in team jerseys or decorating your business with team colors. Going to the game? Tweet about it or post pictures of employees at a game. Showing personality and friendly competition is a great way to market your business!

7. Run a Thankful Campaign

November is the month of Thanksgiving so don’t forget to give thanks. Post what you’re thankful for on social media and ask customers to participate. Make sure to thank your customers for their support!

8. Promote Holiday Buying Guides

December will come soon enough and customers are starting to shop for the holidays. Now is the time to start marketing with gift guides, either in written or video form on your blog, to help customers shop for the special people in their lives.

Free eBook: 50 Creative Holiday Marketing Ideas

9. Run a Food Drive

It’s easy to get caught up in planning for Thanksgiving but don’t forget those who aren’t as fortunate. Hosting a food drive is a great thing to do to help others enjoy the holiday who are struggling to make ends meet. Encourage customers to donate canned or non-perishable food. Offer a discount on a service to customers who bring in a bag of food. Host a contest where each can of food gives participants a chance to win. Donate the food to a local food pantry, church, or charitable organization and give back to the community.

10. Offer Thanksgiving Specials

Thanksgiving is the holiday star of November and a great chance to market your business. Offer specials at your restaurant or cooking classes for great Thanksgiving side dishes or how to use leftovers after the holiday. Gyms and heath-focused businesses can host or participate in Thanksgiving races or an after-Thanksgiving bootcamp class! Your pet grooming or boarding business can write a blog post on Thanksgiving foods that can be toxic to pets. The content opportunities for Thanksgiving are plentiful!

11.  Small Business Saturday (November 29)

Last but certainly not least, don’t forget Small Business Saturday! This is perhaps the best time of year to get your small business noticed. Register your business HERE and make a push on social media, your website, and your blog for supporting small businesses!

For more Small Business Saturday ideas, visit these posts:

10 Marketing and Blog Ideas for October

via ThriveHive

October is upon us! What better way to kick off a new month than with a list of great marketing ideas?

Here are some ways to boost your marketing and blogging to celebrate the beginning of fall and get in the spirit of Halloween!

Showcase a Fall product or service

Celebrate Fall and the cooler weather with the introduction of a new Fall-inspired product like a pumpkin flavored treat for your coffee shop or bakery, a Fall colored bouquet for your flower shop, a cinnamon flavored sangria for your restaurant, or a pumpkin painting night at your pottery studio. The possibilities are endless!

Be social on social media

Tell your customers about this new product or service through a newsletter, blog, Facebook, or Twitter posts. If your business uses Pinterest or Instagram, take pictures of the product and post how this is a limited time offer for the Fall or Halloween season only.

Share a recipe or tutorial on your blog

Show customers how to make their own Fall or Halloween inspired craft or recipe. A blog post with a video showing how to decorate a mantle with fall flowers and miniature pumpkins or a newsletter that contains menu ideas for a kid’s Halloween party are great starting points, depending on your business.

Share a recipe or tutorial on your blog

Show customers how to make their own Fall or Halloween inspired craft or recipe. A blog post with a video showing how to decorate a mantle with fall flowers and miniature pumpkins or a newsletter that contains menu ideas for a kid’s Halloween party are great starting points, depending on your business.

Related: Business Blogging 101

Open your doors

The weather is beautiful so literally open your doors! Get some fresh air into your business. Open doors makes your business more customer-friendly by removing a physical barrier between you and the customer. Place a chalkboard outside with your specials or stand outside when you get some down time and chat with people passing by.

Domestic Violence & Breast Cancer Awareness Month

October is Domestic Violence and  Breast Cancer Awareness Month. Get involved with a local charitable organization to support these causes and get your name out into the community. Host a Facebook campaign where you donate $1 for every “like” your page receives during the month to a local domestic violence shelter or breast cancer group. Check here for information on charities.

Related: Marketing Without a Budget

Decorate for Fall and Halloween

Get your business in the spirit of the season by decorating for Fall or Halloween. Flowers, pumpkins, gourds, hay stacks, burlap, spooky skeletons, spiderwebs, ghosts–get creative! Check out our Pinterest boards for Fall and Halloween decorating ideas. Carve your company logo into a jack-o-lantern to place in your storefront with an electric candle at night.

Host a Contest In Store

Have a guessing contest to get customer email addresses in store. Put a candy corn or Halloween colored jelly beans in a jar and have customers guess how many items the jar contains. The winner gets a prize (perhaps a free meal or service at your business). Customers enter the contest by writing their guess on the back of their business card or by filling out a form with their contact information.

Dress up for Halloween

Employees and business owners can create a fun Halloween atmosphere by dressing up during the week of Halloween. Not every small business should take this advice but the ones that cater to children definitely should! Want your patients to have a good experience at the doctor or dentist? What’s more fun than a dentist in costume? Keep costumes fun and safe–farmers, dogs, cowboys/cowgirls, and pirates are good costumes. Clowns and vampires might scare young children. Remember to keep costumes culturally sensitive and neutral.

Halloween Costume Contest

Have a costume contest or a pumpkin carving contest for your customers, staff, or even customers’ dogs. The winner gets a prize! Share the pictures on your blog, Facebook, or Twitter and ask customers to vote on for the winners! Follow up after the contest to share pictures of the winning contestants.

Participate in a Fall Event

Engage the community by participating in a fall event like a harvest festival, Halloween zombie race, or business trick-or-treating! Use social media to get the word out to customers that you will be participating in the event and invite them to come along. Take pictures and share them on Facebook, Twitter, or in a blog post!

Creative September Marketing Ideas

via ThriveHive

September brings students, sales, and new marketing ideas. Here are 10 creative marketing ideas to promote your business this September!

September Google Marketing Ideas

Consumers use your Google listing to make decisions about your business before even visiting your website, so make sure your Google My Business profile is optimized for fall.

Publish Fall-themed Google My Business Posts

With Google My Business, you can post about news, events, promotions, and products. Do you have any fall-themed products you can highlight? Are you running a back to school special? Promote them on your Google My Business profile. These posts will appear whenever your listing appears on Google.

Add Relevant Questions to your Q&A Section

You can, and should, populate your own Q&A section on Google. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to think of any questions that may be particularly relevant for fall.
Do you have student discounts?
Does your back to school package include sauna use?
Do you have the back to school supply list for my local elementary school?
What are your hours on move-in weekend?

Update Your Fall Hours on Google My Business

If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing.

Run a Back to School Promotion with Google Ads

Although Google My Business certainly affords you free advertising on Google, paid ads are still the only way to guarantee top ranking for specified searches. When set up and run properly, Google Ads can give your fall promotions a significant lift.

September Marketing Themes and Ideas

1. Back to School Marketing

Any type of business can participate in the back to school season. Run student discounts, a back-to-school promotional week, or offer back-to-school themed products. If your business services a college town, this is a great time to generate buzz on social media or by partnering with student organizations for events.

For more ideas, download our free Back to School Marketing eBook.

2. Customer Loyalty Program

As September marks the start of the school year, many consumers are receptive to starting new things—like your customer loyalty program! If you don’t already have one, take the time to create a customer loyalty program to encourage repeat business and improve customer retention. It can be as easy as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses.

3. National Read a Book Day

An intellectual marketing day, National Read a Book Day is a creative way for preschools, tutors, education-oriented businesses to market themselves.

What if your business isn’t related to education? That’s OK! Use this September holiday as an excuse to read a book that’s related to your industry. If you liked it, recommend it to your followers via social media or in a blog post. Tell your readers what you learned from the book or how you implemented some of the lessons.

This is also a good way to give back to your community by reading a book to children or the elderly. Volunteering is not only a nice thing to do and will make you feel good, but it’s also a bonus marketing opportunity to increase brand awareness in your local market.

4. Labor Day

Labor Day is a national holiday in September. Offices and banks are closed and schools are off for the long weekend. Labor Day is a good opportunity to attract new customers visiting your town for the weekend or invite existing customers back after the summer. If you have a customer loyalty program, send an email newsletter out to your email list offering incentives to returning customers.

5. NFL Opening Night

Nothing says fall like football! Opening night for the NFL falls in September. Celebrate the season opener with creative marketing for your business.

Here are some ideas:

6. Grandparents Day

Grandparents Day is the first Sunday after Labor Day. Celebrate our older generations with specials and discounts for grandparents.

7. National LGBT Awareness Day

Market your business for this day by showing your support for equal rights on social media. Get involved in local events or hang a sign or flag in your shop window to let customers know that your business is LGBT-friendly.

8. First Day of Fall/Autumn Equinox

The first day of Fall is coming sooner than you think. September 23rd is the Autumn Equinox, which means that there are the same number of daylight and nighttime hours. This celestial holiday marks the official end of the Summer season.

9. Fall Inspired Decor

Put away the Summer decorations and start decorating your business for the fall. The end of September is the time to visit a local farm to pick up corn stalks and hay bales to decorate the outside of your brick and mortar location. Take pictures and show off your new decor on social media, remembering to include fall hashtags to increase engagement and reach of your posts. You may even want to upload photos of your fall-themed decorations and products to your Google My Business profile.

10. Host an Instagram Giveaway

Once you have your fall decor up and running and your loyal customers following you on social media, now’s the time to take advantage of it! Think of a new product or service that you’d like to offer and get organized. Follow these tips on how to run an Instagram contest or giveaway to get started.