The 17 best resorts in the world, according to travelers

In the survey, 600,000 voters provided their thoughts on nearly 10,000 hotels, resorts, and global experiences. The resorts that ultimately made the final cut all share an air of luxury, but they span different price points and destinations.

Here are the top 17 resorts in the world. Safari-inspired travel seemed to be popular this year, with seven out of 17 resorts being African bush resorts. A couple of private islands in the Maldives made the cut, as did a handful of Irish castles. Only one US resort topped the list.

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Expanding Yoga Programs in Clubs and Resorts

Yoga programs in many forms are taking hold in all types of club and resort properties—and proving to be one of the most flexible ways to attract, and retain, a wide range of devoted participants.

Yoga is more than another wellness trend. For many who have taken up the discipline, it’s proving to be an essential part of a balanced lifestyle that is not just a form of exercise, but also a key component of emotional health.

For club and resort properties, yoga holds out the potential for being much more than just another activity to offer to members and guests. Those that have embraced it have not only been able to expand their offerings to existing members and guests, but also enhance the appeal of their properties to potential new patrons from desired demographics, including women and Millennials. And strong yoga programs are proving to be one of the best ways to get those who practice it to come, and stay, at a property on a regular and extended basis.

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Desert Mountain Club Members Enjoy ‘Happy Trails’

Desert Mountain Club introduced an Iteractive Trail Guide that caters to both serious and novice hikers alike

The Desert Mountain Club, a private golf and recreational community situated just north of Scottsdale, Ariz., boasts six Jack Nicklaus Signature Golf Courses. But it’s something off the fairways that’s attracting not only the attention of Desert Mountain members these days, but also other club managers looking for new ways to engage their own memberships and fully utilize their properties.

The property has installed a new Interactive Trail Guide that caters to both serious and novice hikers alike. Positioned at the trailhead of the property’s 15-mile private trail system, which encompasses seven separate trail segments, the guide allows hikers to select a route by distance, degree of difficulty, or even based on where they’ll come across the best sunset views.

Once the hike is selected, a customized map is created and can be scanned onto the hiker’s mobile device. Twenty of the most common routes, and accompanying GPS data, are pre-loaded into the system, to assist in selecting each person’s ideal hike.

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New Private Clubs Embrace Young Creative Class

Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium.

“We’ve see a huge jump in the number of the new types of club coming online, as compared to the traditional model,” said Zack Bates of Private Club Marketing, a firm that promotes members’ clubs. “In Los Angeles, you can’t get into Soho House. So others are being built, the Hospital Club, Griffin House and Norwood, to keep up with the appetite for these spaces.”

Read Full Article at Club & Resort Business

Private Members’ Clubs Give Up Armchairs for Workspaces

Ambience of unalloyed comfort gives way to challenge shared office market

Soon after the launch of London’s lavish private members’ club 12 Hay Hill, its boss Stephanos Issaias had to throw out all the sofas and chairs on one of the floors and replace them with less comfortable seating.

Unlike many traditional private clubs, 12 Hay Hill allows members to mix business and pleasure: laptops and smartphones are permitted in its lounges, luxury serviced offices are available to rent. But some of its members, who today pay £3,800 a year for the privilege, had complained that the comfy sofas that were perfect for reclining with a drink or a book, were not appropriate “for holding meetings”, according to Mr Issaias.

Such are the dilemmas faced by a new type of club that is springing up in the UK capital. Dubbed “club-working” spaces, these offer the exclusivity and social networking of the City clubs of old, combined with the work-friendly environment of WeWork, the $20bn shared office provider. The rising popularity of working in places other than traditional offices has been driven by IT that has made it ever easier, and the growing cost of space in London.

The trend is also catching on outside the UK. In the US, city clubs such as Jonathan Club in Los Angeles and New York’s The Union League Club “have been adding co-working areas into their interiors and updating their look to make it more modern” in a bid to attract millennial professionals, according to Zack Bates, chief executive of Private Club Marketing, which promotes clubs and hotels.

Read the full article on the Financial Times: https://www.ft.com/content/292f1f4c-a7aa-11e8-8ecf-a7ae1beff35b

We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

As Private Club Marketing continues to expand, with over $100M in new club developments, clubhouse renovations and membership rebranding projects. The opportunity to have Meghan join our team, with her experience at a Top 10 U.S. private members club, paired with her innovative ideas to drive new, young members and players into our club partners facilities adds an amazing asset to Private Club Marketing and the clubs and resorts we serve. meghan holobetz merion Meghan recently served as Assistant Club Manager at the iconic Merion Golf Club in Haverford, PA. Prior to Merion, she served as Membership/Marketing Director at the Schuylkill Country Club in Orwigsburg, PA. She has a comprehensive background in marketing, communications, hospitality, operations and event planning/execution.

Join us in welcoming Meghan to Private Club Marketing. Our new east coast office will allow us to better serve our club partnerships in their own time-zone. We would love the opportunity to chat with you about your membership goals as we head into 2020.

Q&A: Offering More To Your Members and Front of the House Employees

To most clubs and resorts, front of the house employees represent the face of your business –– they’re the ambassadors to your property and have the potential to transform the member experience. Because these employees play such an important role, the clubs they work for should be not only be paying attention to, but strongly investing in, their satisfaction, engagement, and performance.

Forbes Travel Guide is one of the leading companies that provides luxury and full-service hotels with tools and platforms to energize and enrich the lives of their team members through goal setting, professional coaching, and ongoing training which can help drive engagement, and therefore, higher sales. And recently, they expanded beyond hotels and into private clubs.

Private Club Marketing spoke with David Tyson CCM, Vice President, Private Clubs of Forbes Travel Guide, about the company’s belief that greater engagement of front of the house staff translates to greater member/guest experience and increased incremental revenue, as well as how Forbes Travel Guide makes that happen.

PCM: Can you provide a basic summary of what Forbes Travel Guide’s Private Club division does?

David Tyson: Forbes Travel Guide is the global expert on genuine Five-Star service. We’ve been providing training at the most prestigious hotels around the globe for more than 15 years, and it’s because of this reputation that private club owners and managers regularly approach us. They want to replicate the same exceptional service found in Five-Star hotels, so we created our Private Clubs division.

We offer a variety of services tailored to clubs:

Our approach starts with Forbes Travel Guide standards – more than 500 clearly defined guidelines that are a roadmap for member expectations at clubs and provide structure for staff and management.

Our expert in-person training helps staff understand the “why” behind the standards, and how to apply our guidelines in a variety of situations, while engaging and motivating front-line teams and managers alike. We can extend that learning through online training, which is scalable to large teams and helpful for onboarding new employees.

Further, clubs can engage in Custom Standards Development, where our experts collaborate with club leadership to identify the fundamentals of the club’s culture and codify service guidelines specific to that club.

And for clubs that want to benchmark and track their performance on Forbes Travel Guide or custom standards, we also provide Quality Assessments – a detailed service and facility audit to provide clear, independent perspective on what’s happening at the club.

PCM: Many private clubs already run similar employee training and management programs internally. What makes Forbes Travel Guide’s Private Clubs services different from these internal programs?

Tyson: We’ve been defining luxury hospitality for more than 60 years and currently provide support services in 74 countries. We also work with other service-oriented industries, such as luxury residential, cruise lines, private aviation, and event venues. As a result, we have unrivaled expertise and enjoy a unique position in having global visibility of luxury service delivery. This gives us a great perspective when working with private clubs, something that is difficult to match with in-house training programs. It also helps for management and staff to hear a fresh perspective.

PCM: Some people might see what these incremental revenue programs as basic upselling 101. How would you respond to this?

Tyson: Upselling does not make service, but service can make or break upselling. Ultimately, we want to create an environment where the member feels special, where there is trust and rapport built between the member and staff, and where the staff is approaching interactions with thoughtfulness and anticipation of the member’s needs. All of those skills are of a much higher order than basic upselling. When you have them in place, upselling happens of its own accord, and more effectively than it would if it were approached purely from a transactional point of view. Establishing that kind of service culture ultimately supports bigger-ticket concerns such as member recruitment and retention.

PCM: What are some of the other elements beyond pay that hospitality leaders should focus on that contribute to running a strong team?

Tyson: Positive company culture is single-handedly the most important element for running a strong team, and it needs to be driven by strong leadership. Hospitality leaders must prioritize culture, as it is their key differentiator and can drive strong business outcomes. Culture informs how staff behave and perform, which is paramount in the hospitality industry. Additionally, the best staff want to work at the best organizations, which in turn fuels stronger teams.  Our tailored training solutions help to enhance and elevate company culture since we work closely with team leaders to maintain and sometimes even co-create great company culture.  Excellent service is always at the core.

PCM: How does this directly translate to higher property revenue?

Tyson:  It’s proven that organizations with a positive company culture perform best. It’s simple to see why — a great company culture equates to happier teams which results in happy customers, thus better guest retention and brand reputation. The end result is a contributing factor to higher club revenue.

PCM: Forbes Travel Guide puts a lot of emphasis on real-time data and insights to show what’s working and what’s not working. Can you talk about how Forbes Travel Guide thinks about data and metrics?

Tyson: Forbes Travel Guide’s super power is combining data and training. The results of our Quality Assessment – where we assess a club on more than 500 service and facility standards – give our trainers insight into each club’s unique strengths and opportunities, allowing them to target their training approach.

For club leaders, our Quality Assessments provide actionable insights through a combination of scoring and detailed evaluator observations that explain the hits or misses on each standard. Our online reports include tools to filter, sort and search results – all the way down to the level of tracking individual standards over time – so that club leaders can identify trends and examine their performance from a variety of perspectives.

PCM: Forbes Travel Guide works with hospitality clients in more than 72 countries. Can you talk about managing programs that drive employee and guest satisfaction on a global scale?

Tyson: Every engagement is unique, depending on the level of staff skill, management goals, and local environment. That would seem like a challenge on a global scale, but it’s not because we do not mandate a cookie-cutter approach to service. Instead, we strive to make service consistent, efficient, thoughtful and anticipatory within the personality and circumstances of each organization. We focus on helping staff see their actions through the eyes of the people they serve, and we give staff the guidelines and skills they need to provide intuitive and genuine Five-Star service.  In the end, the essentials are the same everywhere:  Committed leadership, clearly defined operating procedures, and well-trained staff focused on common goals. It’s a proven combination that we’ve seen succeed time and time again in the world’s most exceptional hotels.

PCM: Can you provide an example of a brand in the club industry you’ve partnered with that achieved higher incremental revenue and employee and guest satisfaction? 

Forbes Travel Guide is the ultimate training tool. The team is a dedicated, extremely knowledgeable group of hospitality professionals who have added tremendous value to my organization.” – RYAN M. DIONNE, GENERAL MANAGER-COONORTH JERSEY COUNTRY CLUB

I believe every club that would like to be “relevant” in today’s service and hospitality culture should be partnering with Forbes Travel Guide services. I am so glad that they decided to venture into the club business. Their trainings have been carefully crafted to deliver only the very best experience in member services.” – MICHAEL RIOS,CCM, GENERAL MANAGER-DORADO BEACH RESORT AND CLUB

Forbes Travel Guide has recently partnered with Distinguished Clubs to create a strategic partnership working together to improve the service values that members expect to receive.  This partnership is important as the two brands will work collaboratively to elevate service standards within private clubs. The aim is to broaden and further lift private clubs and their management in meeting expectations and demands of current and future members in the private club industry.

This content was created in collaboration with Forbes Travel Guide’s Private Club Division and published by Private Club Marketing’s branded content studio.

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10 Best Luxury Hotels in Miami

By Peter Schlesinger

With miles of beachfront resorts and a slew of hotels in tony neighborhoods like Brickell and Downtown, you won’t have difficulty finding a room in Miami. Since many of the area’s hotels offer a winning combination of sun, sand, sleep, and repeat, the city's best luxury hotels have had to get creative to stand out. An ice rink in the tropics? Why not? Triple-decker spas? Of course. But above all, Miami’s best luxury hotels excel at providing stellar service and unwavering comfort. Here, our 10 VIP picks in Miami and Miami Beach.

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These 7 Iconic Hotels Are Reopening

Time is a cruel mistress. No matter how beautiful a hotel is at its birth, inevitably, the paint will chip, the design will grow old-fashioned, and the glamour of “newness” will all but fade away. Of course, all these buildings need is a little—or, in the cases below, big—refresh to bring them back into their heyday. Which is why we can hardly contain our excitement that these seven sleeps, after being shuttered for years undergoing complete makeovers, are finally ready for their second closeup.

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