An Interim Membership Professional brings a unique blend of expertise and flexibility to your private club, ensuring seamless operations during transitions or periods of growth. Imagine having a seasoned professional step in to maintain high performance, drive revenue, and implement innovative strategies, all while your club remains productive and focused on delivering exceptional member experiences. Whether it’s bridging staffing gaps, developing a comprehensive marketing strategy, or scaling resources during peak seasons, an interim expert offers cost-effective solutions and immediate impact without the long-term commitment of a full-time hire.

A Historic Partnership with Hundred Acre and Private Club Marketing We are excited to unveil a landmark partnership between Private Club Marketing and the Hundred Acre Wine Group—a globally acclaimed winery that has achieved an unprecedented 78 perfect 100-point scores, earning its title as the world’s highest-rated winery. This includes an extraordinary 6-for-6 perfect scores […]

As private clubs move into 2025, adapting membership marketing to meet evolving demands is essential. By focusing on hyper-personalization, exclusive digital experiences, and flexible membership options, clubs can better engage members and attract new ones. Integrating AI, wellness programs, and social media presence, alongside community-driven content, will keep clubs competitive. Sustainable initiatives and exclusive events also appeal to today’s high-net-worth individuals, setting forward-thinking clubs apart.

We are pleased to share our latest membership and investment material highlighting Studio Golf and its opportunity in the golf industry. Below are some individual location highlights, a link to our investment deck and images for your review. Studio Golf is modernizing indoor golf instruction: premium, membership-based studios blending elite coaching, physical fitness, tech, and […]

Private clubs are seeing significant growth by partnering with professional club marketing associations that specialize in innovative strategies for attracting and retaining members. These associations help clubs implement targeted digital marketing, create engaging member-focused content, and use data-driven insights to personalize the club experience. By boosting brand visibility and refining membership strategies, professional club marketing experts ensure that clubs stand out in a competitive landscape. With the support of a club marketing association, private clubs can elevate their offerings and maintain strong member engagement, leading to long-term success.

Intown Golf Club in Charlotte, North Carolina, is redefining the golf experience with its innovative members-only concept, combining luxurious social amenities and state-of-the-art golf technology. Located in the vibrant SouthPark neighborhood, the club offers convenience for busy professionals and families, providing a seamless blend of recreation and relaxation. With indoor golf simulators that allow year-round play on iconic courses, access to professional instruction, and exclusive member events, Intown Golf Club is a modern oasis for golfers and non-golfers alike, fostering a dynamic social hub in the heart of the city.

Pricing in private clubs is more than just a financial decision—it’s a statement of value, exclusivity, and prestige. Research shows that high-net-worth individuals (HNWIs) are drawn to experiences that reflect their status, with 80% associating higher prices with higher quality. By strategically raising membership fees, clubs can enhance their appeal, attracting members who value exclusivity and are willing to invest in a premium experience. Lowering fees, on the other hand, risks diluting the club’s brand, potentially driving away the very clientele that sustains its reputation. Embracing a pricing strategy that reflects the club’s true value ensures long-term success and positions it as a leader in the luxury market.

Padel, a fast-growing sport that blends tennis and squash, is rapidly becoming a must-have amenity for private clubs around the world. Its dynamic, social nature attracts a diverse range of players, making it an excellent addition for clubs looking to broaden their appeal and enhance member satisfaction. As padel courts continue to proliferate, private clubs that embrace this trend can position themselves as leaders in the luxury sports market, offering a vibrant, community-building experience that resonates with modern lifestyle trends.