The 2025-2026 Platinum Clubs of America list recognizes the most distinguished private clubs, setting the benchmark for excellence in service, member experience, and prestige. Selected through a rigorous evaluation process by industry leaders, these elite clubs exemplify innovation, tradition, and world-class hospitality. Private Club Marketing, under the leadership of Zack Bates, continues to play a pivotal role in shaping the success of many Platinum Clubs, offering expert branding, membership growth strategies, and marketing solutions. As the new list is unveiled, these clubs reaffirm their commitment to delivering unparalleled experiences, ensuring their legacy of excellence endures.

An Interim Membership Professional brings a unique blend of expertise and flexibility to your private club, ensuring seamless operations during transitions or periods of growth. Imagine having a seasoned professional step in to maintain high performance, drive revenue, and implement innovative strategies, all while your club remains productive and focused on delivering exceptional member experiences. Whether it’s bridging staffing gaps, developing a comprehensive marketing strategy, or scaling resources during peak seasons, an interim expert offers cost-effective solutions and immediate impact without the long-term commitment of a full-time hire.

A Historic Partnership with Hundred Acre and Private Club Marketing We are excited to unveil a landmark partnership between Private Club Marketing and the Hundred Acre Wine Group—a globally acclaimed winery that has achieved an unprecedented 78 perfect 100-point scores, earning its title as the world’s highest-rated winery. This includes an extraordinary 6-for-6 perfect scores […]

As private clubs move into 2025, adapting membership marketing to meet evolving demands is essential. By focusing on hyper-personalization, exclusive digital experiences, and flexible membership options, clubs can better engage members and attract new ones. Integrating AI, wellness programs, and social media presence, alongside community-driven content, will keep clubs competitive. Sustainable initiatives and exclusive events also appeal to today’s high-net-worth individuals, setting forward-thinking clubs apart.

Private Club Marketing is proud to announce the newest location of Studio Golf Club, a premium, membership-based indoor golf experience unlike anything else in Orange County. Blending elite instruction, high-performance training, cutting-edge technology, and a wellness-forward social atmosphere, Studio Golf is where modern golfers come to train, recover, and connect. Developed in partnership with Zack […]

Private clubs are seeing significant growth by partnering with professional club marketing associations that specialize in innovative strategies for attracting and retaining members. These associations help clubs implement targeted digital marketing, create engaging member-focused content, and use data-driven insights to personalize the club experience. By boosting brand visibility and refining membership strategies, professional club marketing experts ensure that clubs stand out in a competitive landscape. With the support of a club marketing association, private clubs can elevate their offerings and maintain strong member engagement, leading to long-term success.

Intown Golf Club in Charlotte, North Carolina, is redefining the golf experience with its innovative members-only concept, combining luxurious social amenities and state-of-the-art golf technology. Located in the vibrant SouthPark neighborhood, the club offers convenience for busy professionals and families, providing a seamless blend of recreation and relaxation. With indoor golf simulators that allow year-round play on iconic courses, access to professional instruction, and exclusive member events, Intown Golf Club is a modern oasis for golfers and non-golfers alike, fostering a dynamic social hub in the heart of the city.

Pricing in private clubs is more than just a financial decision—it’s a statement of value, exclusivity, and prestige. Research shows that high-net-worth individuals (HNWIs) are drawn to experiences that reflect their status, with 80% associating higher prices with higher quality. By strategically raising membership fees, clubs can enhance their appeal, attracting members who value exclusivity and are willing to invest in a premium experience. Lowering fees, on the other hand, risks diluting the club’s brand, potentially driving away the very clientele that sustains its reputation. Embracing a pricing strategy that reflects the club’s true value ensures long-term success and positions it as a leader in the luxury market.