Step into a world of unrivaled exclusivity, where velvet-clad lounges, fine whiskey, and whispered conversations define the elite experience of a private members club. Beyond the polished mahogany doors, a select few—dressed in tailored suits and couture gowns—gather in dimly lit elegance, savoring bespoke cocktails as a roaring fireplace casts a warm glow. With no cameras, no press, and only the most influential names in attendance, these sanctuaries of luxury offer more than just access—they promise a lifestyle reserved for the world’s most discerning individuals.

Nestled within the historic grounds of the White House, the presidential putting green stands as a quiet yet enduring symbol of the deep connection between golf and American leadership. Originally installed in 1954 under President Dwight D. Eisenhower—a devoted golfer who played over 800 rounds in office—the green has since been removed, restored, and refined by various administrations, including those of George H.W. Bush, Bill Clinton, and Barack Obama. More than just a recreational escape, the putting green reflects the game’s role in diplomacy, strategy, and relaxation, offering a brief respite from the pressures of the presidency while reinforcing golf’s long-standing presence in the world of politics.

Washington, DC’s private club scene is evolving, with new members-only spaces like Ned’s Club, Chief, and The Gathering Spot redefining exclusivity. Moving away from the rigid traditions of legacy institutions like the Cosmos Club, these modern venues cater to a younger, more diverse crowd with vibrant social programming, curated art collections, and professional networking opportunities. While exclusivity remains a key selling point, the emphasis has shifted toward fostering community, creativity, and connectivity in a city historically dominated by old-guard establishments.

Golf has long been a favored pastime of U.S. presidents, offering a blend of strategy, relaxation, and diplomacy. From Dwight D. Eisenhower’s frequent rounds at Augusta National to Barack Obama’s smooth left-handed swing, many commanders-in-chief have found solace and connection on the fairways. Whether using the game to forge political alliances, unwind from the pressures of office, or simply enjoy the challenge of the sport, golf has played a significant role in shaping presidential history.

The 2025-2026 Platinum Clubs of America list recognizes the most distinguished private clubs, setting the benchmark for excellence in service, member experience, and prestige. Selected through a rigorous evaluation process by industry leaders, these elite clubs exemplify innovation, tradition, and world-class hospitality. Private Club Marketing, under the leadership of Zack Bates, continues to play a pivotal role in shaping the success of many Platinum Clubs, offering expert branding, membership growth strategies, and marketing solutions. As the new list is unveiled, these clubs reaffirm their commitment to delivering unparalleled experiences, ensuring their legacy of excellence endures.

An Interim Membership Professional brings a unique blend of expertise and flexibility to your private club, ensuring seamless operations during transitions or periods of growth. Imagine having a seasoned professional step in to maintain high performance, drive revenue, and implement innovative strategies, all while your club remains productive and focused on delivering exceptional member experiences. Whether it’s bridging staffing gaps, developing a comprehensive marketing strategy, or scaling resources during peak seasons, an interim expert offers cost-effective solutions and immediate impact without the long-term commitment of a full-time hire.

A Historic Partnership with Hundred Acre and Private Club Marketing We are excited to unveil a landmark partnership between Private Club Marketing and the Hundred Acre Wine Group—a globally acclaimed winery that has achieved an unprecedented 78 perfect 100-point scores, earning its title as the world’s highest-rated winery. This includes an extraordinary 6-for-6 perfect scores […]

As private clubs move into 2025, adapting membership marketing to meet evolving demands is essential. By focusing on hyper-personalization, exclusive digital experiences, and flexible membership options, clubs can better engage members and attract new ones. Integrating AI, wellness programs, and social media presence, alongside community-driven content, will keep clubs competitive. Sustainable initiatives and exclusive events also appeal to today’s high-net-worth individuals, setting forward-thinking clubs apart.