NEWS & PRESS

Don’t turn your Members into Scrooges

This always puzzled us as to why some clubs send out their Employee Holiday Fund requests at the same time as their Annual Dues Increase letters. Our hourly staff works their tails off all year only to be overshadowed by the oncoming dues increase. As many members know there is an annual 2-4% increase, it still is not a fun reality to face. I believe this may dampen members willingness to give. We asked clubs how they overcame this annual hurdle and what steps they took to safeguard their employees.

Shared Holiday Parties for Member’s with Small Businesses

Many clubs take advantage of the many small business owners in their membership to share the costs of a company holiday party with others. While large private events are essential to Q4 revenues, these shared holiday events allow those members with small businesses to host their staff and clients, with those special private event touches, to show their appreciation to their team… and also allows your club to capitalize on revenues that might have gone elsewhere.

Private Club Marketing Expands Portfolio with Acquisition of Luxury Marketing Council

It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.

For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.

Mobile Friendly Email Newsletters

It’s common nomenclature to give email a “traditional marketing” label because it has been around for more than 20 years now. (Time flies, doesn’t it?) However, even with rampant Facebook messaging, tweets, blogs, forums and smartphones, email still has many justifiable uses, especially for membership and marketing directors. To start off, though, let’s discuss some mail of the more physical kind.

Rolls Royce Wraith Reveal

The Rolls-Royce Wraith show car made its next stop in Newport Beach last week with a 2-day event. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

Thursday evening, existing Rolls Royce owners were invited to a private reception for the reveal of the new Wraith, accompanied by catering from Tamarind of London and exquisite vino from Donelan Wines.

Friday allowed invited and interested buyers to experience the vehicle first hand, with a “ride and drive” at UK famed, Tamarind of London, at their exclusive Newport Coast restaurant.