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Club Development & Renovation

Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.

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Club Renovation Consulting | Private Club Marketing

Private club renovation consulting — from $2M clubhouse refreshes to $50M+ transformations, guiding clubs from member consensus through grand reopening.

Membership Growth & Sales

How Much Does a Country Club Membership Really Cost? (And the Under-40 Option Most Clubs Don’t Advertise)

What a country club membership really costs: initiation, dues, minimums, assessments, and the under-40 tier most clubs don’t advertise.

October 11, 2026

Club Marketing & Strategy

The Quiet Campaign: How Clubs Build Membership Demand on Facebook Without Advertising It

Most clubs that turn on Meta ads ask for the sale in the first frame. The more effective architecture never mentions membership at all — and protects the one asset a club cannot bu

August 3, 2026

Membership Growth & Sales

How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits

Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, an

June 3, 2026

Member Retention & Engagement

The Mid-Year Member Survey: What to Ask, What to Skip

The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th

May 27, 2026

Club Profiles

Before You Sign the 2027 Dues Letter: Club Costs Are Up 38% Since 2019

Form 990 filings from 1,382 clubs show expenses up 38.1% since 2019. Revenue kept pace, but costs outgrew revenue at nearly half of clubs last year.

October 13, 2026

Club Profiles

The Junior Summer: How Camps and Junior Programming Became the Family-Membership Engine

Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.

July 16, 2026

Industry News & Trends

Choosing Carpet for a Clubhouse Renovation: 5 Questions to Ask Before You Specify

Most clubhouse carpet cannot tell you where it came from. Five questions to put to any supplier before you specify, with one New Zealand wool maker as the worked example.

October 14, 2026

Industry News & Trends

How Do Private Clubs Make Money? The Revenue Model Explained

Private clubs run on two ledgers: dues carry daily operations, while initiation fees and assessments fund buildings and courses. Here is how each revenue stream works, with sourced

October 12, 2026

PCM News

Your October Playbook: Budget Approval, the Dues Letter and the 90-Day Close

October decides next year’s budget, this fall’s dues letter, and whether Q4 closes with momentum. Here’s how to run all three calendars at once, with real examples from clubs that

September 28, 2026

Industry News & Trends

What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa

The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and standalone clinics. Here’s what the money signals for

September 24, 2026

Industry News & Trends

The Presidents Cup at Medinah: What It Takes to Host a Team Championship Without Losing Your Members

Medinah opens Presidents Cup 2026 week on Course No. 3, but the real test isn’t the turf — it’s whether members still feel like the club is theirs. Here’s how Medinah, Bellerive, Q

September 22, 2026

Industry News & Trends

What the September Fed Decision Means for Club Capital Plans, Assessments and Dues Financing

The FOMC’s September 15–16 decision lands in the middle of club budget season, right as CMAA’s Leadership/Legislative Conference convenes in Detroit. Here’s how boards should read

September 21, 2026

Industry News & Trends

Where the Forbes 400 Belong: The Private Clubs of America’s Richest (2026)

The Forbes 400 could join any club in the country, yet the same short list keeps appearing. Here’s where America’s billionaires hold membership, checked against the 2026 list, and

September 14, 2026

Industry News & Trends

The Fall Reset: Programming the September Wellness Cohort That Renews in January

September is when the smartest clubs launch a structured wellness cohort that carries members straight through to January renewal. Here’s the four-phase blueprint — borrowed from C

September 11, 2026

Industry News & Trends

The 15 Most Exclusive Private Clubs in America (2026)

From Augusta National’s invitation-only fairways to the Union League of Philadelphia’s peer-voted city club ranking, these are the 15 most exclusive private clubs in America for 20

September 8, 2026

Industry News & Trends

Labor Day in the Mountains: Telluride, Aspen and the Shoulder-Season Membership Window

The Telluride Film Festival and Jazz Aspen Snowmass turn Labor Day weekend into the single best mountain club membership fall window of the year. Here’s how Snowmass Mountain Club,

September 4, 2026

Industry News & Trends

Platinum Clubs of America 2026: How the Designation Actually Works

0 Of all U.S. private clubs earn Platinum 0 Total Platinum Clubs (2025–2026) 0 Selection criteria evaluated 0 Program founded by John R. Sibbald Country Clubs 150 Golf Clubs 50 Cit

September 1, 2026

Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is

August 10, 2026

Industry News & Trends

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.

July 28, 2026

Industry News & Trends

Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026

Capital dues, operating assessments and special assessments are not the same thing. How each is levied, what members actually owe in 2026, and what separates a clean capital ask fr

July 9, 2026

Industry News & Trends

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder

June 27, 2026

Industry News & Trends

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs

June 26, 2026

Industry News & Trends

The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook

The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summ

June 23, 2026

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

PCM News

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov

May 5, 2026

Industry News & Trends

What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)

Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in

May 5, 2026

Golf

Sports Team Owners Who Own Private Golf Clubs (and What Their Clubs Teach the Rest of Us)

Stephen Ross, Michael Jordan, Jim Crane, Bill Foley and other team owners have built or bought private golf clubs. Here is what they own, why they do it, and what club leaders can

October 20, 2026

Golf

A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building

The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches

September 17, 2026

Wellness & Lifestyle

Nationals and a Paris Major: The Two Racquet Formats Growing Faster Than Tennis

The Veolia Pickleball Nationals, Premier Padel’s Paris Major, and the US Open final all land within two weeks of each other this September. Here’s what the capacity and capital-spe

September 9, 2026

Wellness & Lifestyle

Padel, Pickleball, or Both? Building the Right Racquet Program in 2026

Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what i

June 20, 2026