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Club Development & Renovation
Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.
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Club Renovation Consulting | Private Club Marketing
Private club renovation consulting — from $2M clubhouse refreshes to $50M+ transformations, guiding clubs from member consensus through grand reopening.
Best Practices
4 results
Club Marketing & Strategy
The Quiet Campaign: How Clubs Build Membership Demand on Facebook Without Advertising It
Most clubs that turn on Meta ads ask for the sale in the first frame. The more effective architecture never mentions membership at all — and protects the one asset a club cannot bu
August 3, 2026
Membership Growth & Sales
How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, an
June 3, 2026
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th
May 27, 2026
Club Marketing & Strategy
A Conversation With Zack Bates, Founder of Private Club Marketing
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
April 23, 2026
News & Trends
21 results
PCM News
Your October Playbook: Budget Approval, the Dues Letter and the 90-Day Close
October decides next year’s budget, this fall’s dues letter, and whether Q4 closes with momentum. Here’s how to run all three calendars at once, with real examples from clubs that
September 28, 2026
Industry News & Trends
What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa
The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and standalone clinics. Here’s what the money signals for
September 24, 2026
Industry News & Trends
The Presidents Cup at Medinah: What It Takes to Host a Team Championship Without Losing Your Members
Medinah opens Presidents Cup 2026 week on Course No. 3, but the real test isn’t the turf — it’s whether members still feel like the club is theirs. Here’s how Medinah, Bellerive, Q
September 22, 2026
Industry News & Trends
What the September Fed Decision Means for Club Capital Plans, Assessments and Dues Financing
The FOMC’s September 15–16 decision lands in the middle of club budget season, right as CMAA’s Leadership/Legislative Conference convenes in Detroit. Here’s how boards should read
September 21, 2026
Industry News & Trends
Where the Forbes 400 Belong: The Private Clubs of America’s Richest (2026)
The Forbes 400 could join any club in the country, yet the same short list keeps appearing. Here’s where America’s billionaires hold membership, checked against the 2026 list, and
September 14, 2026
Industry News & Trends
The Fall Reset: Programming the September Wellness Cohort That Renews in January
September is when the smartest clubs launch a structured wellness cohort that carries members straight through to January renewal. Here’s the four-phase blueprint — borrowed from C
September 11, 2026
Industry News & Trends
The 15 Most Exclusive Private Clubs in America (2026)
From Augusta National’s invitation-only fairways to the Union League of Philadelphia’s peer-voted city club ranking, these are the 15 most exclusive private clubs in America for 20
September 8, 2026
Industry News & Trends
Labor Day in the Mountains: Telluride, Aspen and the Shoulder-Season Membership Window
The Telluride Film Festival and Jazz Aspen Snowmass turn Labor Day weekend into the single best mountain club membership fall window of the year. Here’s how Snowmass Mountain Club,
September 4, 2026
Industry News & Trends
Platinum Clubs of America 2026: How the Designation Actually Works
0 Of all U.S. private clubs earn Platinum 0 Total Platinum Clubs (2025–2026) 0 Selection criteria evaluated 0 Program founded by John R. Sibbald Country Clubs 150 Golf Clubs 50 Cit
September 1, 2026
Industry News & Trends
U.S. Amateur 2026 at Merion: The Championship Hosting Case
No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is
August 10, 2026
Industry News & Trends
Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues
The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.
July 28, 2026
Industry News & Trends
Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026
Capital dues, operating assessments and special assessments are not the same thing. How each is levied, what members actually owe in 2026, and what separates a clean capital ask fr
July 9, 2026
Industry News & Trends
The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth
Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder
June 27, 2026
Industry News & Trends
Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026
Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs
June 26, 2026
Industry News & Trends
The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook
The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summ
June 23, 2026
Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t
May 20, 2026
PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov
May 5, 2026
Industry News & Trends
What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in
May 5, 2026
Industry News & Trends
Summer F&B Strategy: How Private Clubs Are Turning Outdoor Dining Into Their Most Profitable Program
How private clubs are turning outdoor dining into their most profitable summer program.
May 1, 2026
Industry News & Trends
The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand
Why raising membership dues and initiation fees can actually increase demand at private clubs.
April 21, 2026
Industry News & Trends
What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)
From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta Nation
April 17, 2026
Articles
4 results
Golf
A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building
The Biltmore Championship brings the PGA Tour to a private club for the first time in Asheville in 80 years. Here’s what The Cliffs at Walnut Cove’s moment in the spotlight teaches
September 17, 2026
Wellness & Lifestyle
Nationals and a Paris Major: The Two Racquet Formats Growing Faster Than Tennis
The Veolia Pickleball Nationals, Premier Padel’s Paris Major, and the US Open final all land within two weeks of each other this September. Here’s what the capacity and capital-spe
September 9, 2026
Wellness & Lifestyle
Padel, Pickleball, or Both? Building the Right Racquet Program in 2026
Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what i
June 20, 2026
Golf
The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring
The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.
April 22, 2026
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