Find What You're Looking For

Services

Club Development & Renovation Consulting

Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.

Services

Club Renovation Consulting | Private Club Marketing

Expert private club renovation consulting. From $2M clubhouse refreshes to $50M+ full-facility transformations. We guide clubs through every phase — from member consensus through g

Membership Growth & Sales

How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits

Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, an

June 3, 2026

Member Retention & Engagement

The Mid-Year Member Survey: What to Ask, What to Skip

The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th

May 27, 2026

Club Marketing & Strategy

A Conversation With Zack Bates, Founder of Private Club Marketing

We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.

April 23, 2026

Club Marketing & Strategy

The Club Board’s Blind Spot: Why Marketing Gets Cut First and What It Really Costs

Why club boards cut marketing first, what it really costs, and the data that changes the conversation.

April 7, 2026

Club Marketing & Strategy

The 2026 Playbook: Prioritizing What Actually Matters This Year

Transform your club’s future with strategic prioritization. Learn the framework for identifying high-impact initiatives that deliver real results in 2026.

January 29, 2026

Club Marketing & Strategy

Geotargeted Marketing for Private Clubs: Reaching the Right Prospects Without Breaking the Rules

Learn how private clubs use geotargeted marketing to reach high-potential members in their area while staying compliant with IRS regulations.

April 1, 2025

Club Marketing & Strategy

Social Media for 501(c)(7) Clubs

Discover proven social media strategies for 501(c)(7) clubs that boost member engagement while protecting your nonprofit status and ensuring IRS compliance.

May 3, 2024

Club Marketing & Strategy

Private Club Marketing Studio Tour

Take an exclusive tour of Private Club Marketing’s renovated Southern California studio, featuring historical details, luxury amenities, and a custom putting green designed for col

June 22, 2022

Club Marketing & Strategy

We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

Private Club Marketing expands with Meghan Holobetz as Director of East Coast Operations, bringing expertise from top private clubs to serve members better.

October 26, 2019

Industry News & Trends

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder

June 27, 2026

Industry News & Trends

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs

June 26, 2026

Industry News & Trends

The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook

The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summ

June 23, 2026

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

PCM News

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov

May 5, 2026

Industry News & Trends

What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)

Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in

May 5, 2026

Industry News & Trends

Summer F&B Strategy: How Private Clubs Are Turning Outdoor Dining Into Their Most Profitable Program

How private clubs are turning outdoor dining into their most profitable summer program.

May 1, 2026

Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

April 21, 2026

Industry News & Trends

What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)

From initiation fees to annual dues, here’s what verified research reveals about the real cost of membership at the Bohemian Club, Knickerbocker Club, Somerset Club, Augusta Nation

April 17, 2026

Industry News & Trends

When Capital Buys Culture: The Risk No One Discusses When an Iconic Private Club Gets Acquired

The Caring/DIAFA deal is being celebrated as a triumph of brand-building. It is also the start of a clock. When a legendary private club changes hands at a premium valuation, new o

April 12, 2026

Industry News & Trends

The Pool Season Playbook: Programming, Staffing, and Revenue Strategies That Make Summer Count

Programming, staffing, and revenue strategies to maximize your club’s pool season ROI this summer.

March 31, 2026

Industry News & Trends

The Wellness Mandate: Why Health-Centered Programming Has Become a Strategic Imperative

Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.

January 30, 2026

Industry News & Trends

Golf’s Emotional Investment: A New Measure of Growth

New research reveals passionate golfers grew 19% while avid players declined 9%. Golf’s emotional investment is becoming a more critical growth measure than traditional play freque

September 24, 2025

Industry News & Trends

These 7 Iconic Hotels Are Reopening

Seven legendary hotels are making their grand comeback after years of stunning renovations. These iconic properties have transformed from faded glamour to modern luxury.

October 23, 2019

PCM News

5 Takeaways from the Florida Membership Marketing Summit

[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida M

May 30, 2018

Industry News & Trends

Sea Pines Country Club Will Not Be Like Your Father’s Hangout

Sea Pines Country Club is investing $2.7 million in major renovations to attract millennial families with casual dining, new pools, and farm-to-table features.

April 14, 2017

Wellness & Lifestyle

Padel, Pickleball, or Both? Building the Right Racquet Program in 2026

Every club is being asked to take a position on racquet sports. Here’s how to decide the right court mix — accounting for space, noise, construction cost, member demand, and what i

June 20, 2026

Golf

The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring

The 12 most iconic private golf clubs opening for spring season — history, rankings, and what makes each one legendary.

April 22, 2026

Real Estate Development

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

As high-net-worth buyers return to the market this spring, forward-thinking private clubs are repositioning membership as more than an amenity. they are presenting it as the anchor

March 5, 2026

Social & City Clubs

What is the Most Exclusive Private Members Club?

Explore the world’s most exclusive private members clubs where ultra-high-net-worth individuals enjoy unparalleled luxury, elite networking, and prestige.

February 25, 2025

Golf

Everything’s Bigger in Texas, Including the Pricey Golf Course Estates

Explore Texas’s most exclusive luxury golf estates with private courses, resort-style amenities, and sprawling acreage starting at $8+ million.

April 9, 2020