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News & Trends

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The Labor Day Close: Turn Summer Guests Into Fall Members

Industry News & Trends

The Labor Day Close: Turn Summer Guests Into Fall Members

Most clubs treat Labor Day as the end of the selling season. It is actually the last day of the strongest lead-generation window on the calendar. With 53% of private clubs now repo

August 21, 2026

The Reciprocal-Network Advantage: How Club Networks Drive Value and Retention

Industry News & Trends

The Reciprocal-Network Advantage: How Club Networks Drive Value and Retention

How reciprocity, club networks, and multi-club membership create value, retention, and marketing leverage for golf and country clubs.

August 20, 2026

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Industry News & Trends

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.

August 19, 2026

NFL Player Golf Handicaps 2026: The Complete Ranked List

Industry News & Trends

NFL Player Golf Handicaps 2026: The Complete Ranked List

0 Lowest active NFL handicap (Brett Kern) 0 Josh Allen handicap (2026) 0 Travis Kelce handicap (2026) 0 NFL players in AT&T Pebble Pro-Am field history Ryan Succop +2.6 Brett Kern

August 18, 2026

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

Industry News & Trends

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

How private driving clubs are turning racetracks into real estate, initiation fees, and garage-condo communities for high-net-worth members.

August 13, 2026

Country Club Salaries 2026: What GMs and Superintendents Earn

Industry News & Trends

Country Club Salaries 2026: What GMs and Superintendents Earn

The private club industry pays $17.4 billion in annual payroll — 53 cents of every revenue dollar. Before your board debates what the GM, membership director, or superintendent sho

August 13, 2026

Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August

Industry News & Trends

Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August

For one week every August, the Monterey Peninsula becomes the most expensive square mileage in the collector economy — and almost none of the best rooms in it are for sale. The law

August 11, 2026

U.S. Amateur 2026 at Merion: The Championship Hosting Case

Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is

August 10, 2026

Harvest Season Is Your Best Acquisition Window: Turning the Crush and Fall Release Into Wine-Club Growth

Industry News & Trends

Harvest Season Is Your Best Acquisition Window: Turning the Crush and Fall Release Into Wine-Club Growth

How wineries and clubs can turn harvest events and the fall release calendar into their strongest wine-club acquisition and retention window of the year.

August 7, 2026

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.

August 6, 2026

The 172-Club Operator: Inside the KSL Invited Heritage Golf Deal

Industry News & Trends

The 172-Club Operator: Inside the KSL Invited Heritage Golf Deal

A single operator with 172 golf and country clubs touches roughly 5% of the commercially relevant U.S. club market — and something near 40% of the for-profit universe. The KSL Invi

August 5, 2026

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

August 5, 2026

Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season

Industry News & Trends

Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season

August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.

July 30, 2026

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

Industry News & Trends

Budget Season Starts Now: How Top Clubs Build the 2027 Budget and Set Next Year’s Dues

The 2027 club budget is built in July–September. Inside the calendar, the dues math, and why the 9% era is over — with Sawgrass, Carolina GC, and Capital City CC.

July 28, 2026

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Industry News & Trends

The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation

Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are bec

July 27, 2026

Food & Beverage Minimums Explained: How Clubs Structure Them in 2026 — and Why Some Are Walking Away

Industry News & Trends

Food & Beverage Minimums Explained: How Clubs Structure Them in 2026 — and Why Some Are Walking Away

How private clubs structure F&B minimums in 2026 — monthly, quarterly, annual — why they exist, and why a growing number of clubs are killing them or productizing them.

July 23, 2026

The Open at Royal Birkdale: What America’s Private Clubs Can Learn From Links Golf’s Biggest Week

Industry News & Trends

The Open at Royal Birkdale: What America’s Private Clubs Can Learn From Links Golf’s Biggest Week

The Open at Royal Birkdale is a masterclass in scarcity, heritage, and data capture. Here is how US private clubs turn Open week into a membership engine.

July 14, 2026

Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026

Industry News & Trends

Club Assessments Explained: Capital Dues, Special Assessments and What Members Actually Owe in 2026

Capital dues, operating assessments and special assessments are not the same thing. How each is levied, what members actually owe in 2026, and what separates a clean capital ask fr

July 9, 2026

The Member-Guest Economy: Turning Your Signature Invitational Into a Membership Pipeline

Industry News & Trends

The Member-Guest Economy: Turning Your Signature Invitational Into a Membership Pipeline

Member-guest season is peak prospect season. Why your signature invitational’s guest list is the highest-density membership lead list your club will assemble all year.

July 7, 2026

The Crest Economy: Everyone Is Reading Club Logos Now

Industry News & Trends

The Crest Economy: Everyone Is Reading Club Logos Now

The most exclusive brands in America don’t advertise. They don’t sell in stores. Most of them barely have websites. And yet right now, thousands of people who will never set foot p

July 6, 2026

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Industry News & Trends

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder

June 27, 2026

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Industry News & Trends

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs

June 26, 2026

The Summer Guest-Pass Strategy: Turning Member Guests Into Your Fall Pipeline

Industry News & Trends

The Summer Guest-Pass Strategy: Turning Member Guests Into Your Fall Pipeline

Summer is peak season for member-guest traffic — and the highest-density window of pre-qualified prospects your club will see all year. Here’s how to build the capture, nurture, an

June 25, 2026

Summer in the Mountains: How Alpine Clubs Own the Green Season

Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s be

June 24, 2026

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