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News & Trends

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The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Industry News & Trends

The Waitlist Monetization Playbook: What Your Most-Wanted Membership Is Really Worth

Most clubs treat the waitlist as a holding area. The ones gaining ground treat it as the highest-leverage revenue and brand instrument they have — with structured deposits, founder

June 27, 2026

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Industry News & Trends

Country Club Dues Explained: What Your Monthly Bill Actually Covers in 2026

Initiation is paid once; dues arrive every month. Here’s what operating dues, capital charges, F&B minimums, and the fees nobody mentions on the tour actually cover — and how clubs

June 26, 2026

The Summer Guest-Pass Strategy: Turning Member Guests Into Your Fall Pipeline

Industry News & Trends

The Summer Guest-Pass Strategy: Turning Member Guests Into Your Fall Pipeline

Summer is peak season for member-guest traffic — and the highest-density window of pre-qualified prospects your club will see all year. Here’s how to build the capture, nurture, an

June 25, 2026

Summer in the Mountains: How Alpine Clubs Own the Green Season

Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s be

June 24, 2026

The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook

Industry News & Trends

The Beach Club at Peak Season: Cabana Economics & the Summer Waitlist Playbook

The beach club compresses almost all of its annual revenue into a 90-to-120-day window — and the operators who maximize it treat the cabana tier, the day-pass program, and the summ

June 23, 2026

Father’s Day at the Club: How Top Programs Win the Weekend (2026)

Industry News & Trends

Father’s Day at the Club: How Top Programs Win the Weekend (2026)

Father’s Day is the one Sunday of the year when the private club has every advantage — if it shows up prepared. Here’s how the best programs turn June 21 into their highest-attende

June 19, 2026

Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them

Industry News & Trends

Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them

From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.

June 18, 2026

U.S. Open 2026 at Shinnecock Hills: Inside Golf’s Founding Private Club

Industry News & Trends

U.S. Open 2026 at Shinnecock Hills: Inside Golf’s Founding Private Club

As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend

June 16, 2026

The Modern Country Club Summer: Programming the Under-45 Family Actually Shows Up For

Industry News & Trends

The Modern Country Club Summer: Programming the Under-45 Family Actually Shows Up For

Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that

June 13, 2026

Where America’s Billionaires Actually Golf: The Private Clubs of the Business Elite

Industry News & Trends

Where America’s Billionaires Actually Golf: The Private Clubs of the Business Elite

The business elite don’t golf where money talks — they golf where money can’t get you in. Inside the invitation-only clubs that prove status outranks net worth.

June 12, 2026

Invited Under KSL: What’s Actually Changing for Members in 2026

PCM News

Invited Under KSL: What’s Actually Changing for Members in 2026

KSL Capital Partners has agreed to buy Invited Clubs back from Apollo. Beyond the deal economics, here is the member-level read: what’s likely to change for dues, access, and reinv

June 9, 2026

Platinum Clubs of America 2026: How the Designation Works

Industry News & Trends

Platinum Clubs of America 2026: How the Designation Works

A peer-elected register, not a paid award: here’s how Platinum Clubs of America selects the nation’s top 300 private clubs for 2025-2026, who governs it, and what the badge actuall

June 5, 2026

The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs

Industry News & Trends

The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs

Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s the demand data — and the revenue and retention case f

June 4, 2026

The Mid-Year Marketing Audit: 7 Metrics Every Club Board Should Review Before Q3

Industry News & Trends

The Mid-Year Marketing Audit: 7 Metrics Every Club Board Should Review Before Q3

June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven funnel metrics — from inquiry-to-tour through market

June 2, 2026

Summer 2026: 10 Trends Reshaping Private Club Programming

Industry News & Trends

Summer 2026: 10 Trends Reshaping Private Club Programming

71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealth transfer. The low- and no-alcohol market is head

May 22, 2026

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

The Member Acquisition Funnel: From First Tour to First Anniversary

Industry News & Trends

The Member Acquisition Funnel: From First Tour to First Anniversary

54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified

May 18, 2026

Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026

Industry News & Trends

Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026

Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, an

May 14, 2026

A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs

Industry News & Trends

A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs

Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter — and not one of them paid for it. What Your Golf

May 11, 2026

The Summer Membership Conversion Window: Why May–July Sales Decide Your Year

Industry News & Trends

The Summer Membership Conversion Window: Why May–July Sales Decide Your Year

Membership directors who finish the year on plan treat May through July as a separate operating quarter — with its own playbook, staffing, and conversion targets. The inquiry curve

May 8, 2026

The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts

Industry News & Trends

The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts

Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case for converting courts to padel, wellness, and longev

May 8, 2026

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

PCM News

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov

May 5, 2026

What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)

Industry News & Trends

What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)

Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in

May 5, 2026

Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For

Industry News & Trends

Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For

Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has built. The pricing architecture, programming inventory,

May 4, 2026

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