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Wellness Club Development

Wellness and racquet club development consulting — holistic facility design and membership strategy for wellness club projects from vision to opening.

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Club Development & Renovation

Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.

Club Marketing & Strategy

September Club Marketing Ideas: Budget & Q4 Playbook

September asks three things of you at once: launch the fall season, defend next year’s budget, and close the membership year. Using GGA Partners, NGCOA and Knight Frank data, here’

August 31, 2026

Membership Growth & Sales

Court-Time Economics: The Membership Model and Unit Economics of Tennis & Racquet Clubs

A GM’s guide to the unit economics of racquet clubs: court utilization, programming, lesson and pro-shop revenue, and how racquet play drives retention.

August 20, 2026

Membership Growth & Sales

The Pickleball Dividend: How Racquet Clubs Are Converting the Boom Into Membership Growth

How private racquet clubs are turning the pickleball boom into membership growth without alienating tennis members. Data, tensions, and a marketing playbook.

August 8, 2026

Member Retention & Engagement

The Mid-Year Member Survey: What to Ask, What to Skip

The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th

May 27, 2026

Club Profiles

The Junior Summer: How Camps and Junior Programming Became the Family-Membership Engine

Junior programming is the most underpriced acquisition channel in the club industry. The under-45 family joins for the kids. Here is how to price it.

July 16, 2026

PCM News

Are Private Clubs Booming? What the 2026 Numbers Say

Private clubs are still booming in 2026, but the peak has passed. NGCOA data shows 58% of private clubs grew membership, while GGA Partners finds waitlists have stopped lengthening

October 5, 2026

Industry News & Trends

Laver Cup Rules: The Team-Format Mixer That Closes Your Fall League With a Waitlist

The Laver Cup’s escalating-points scoring solves the exact problem that kills most fall tennis leagues: matches that stop mattering by week six. Here’s how to run a capped, team-fo

September 25, 2026

Industry News & Trends

What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa

The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and standalone clinics. Here’s what the money signals for

September 24, 2026

PCM News

Before Fall Pricing Kicks In: Ikon, Epic and the Mountain Club Value Argument

As Ikon and Epic fall pricing approaches, prospects are already comparing mega-pass access against what a private ski club membership cost actually buys. From Palisades Tahoe’s new

September 23, 2026

Industry News & Trends

Where the Forbes 400 Belong: The Private Clubs of America’s Richest (2026)

The Forbes 400 could join any club in the country, yet the same short list keeps appearing. Here’s where America’s billionaires hold membership, checked against the 2026 list, and

September 14, 2026

Industry News & Trends

The Fall Reset: Programming the September Wellness Cohort That Renews in January

September is when the smartest clubs launch a structured wellness cohort that carries members straight through to January renewal. Here’s the four-phase blueprint — borrowed from C

September 11, 2026

Industry News & Trends

The 15 Most Exclusive Private Clubs in America (2026)

From Augusta National’s invitation-only fairways to the Union League of Philadelphia’s peer-voted city club ranking, these are the 15 most exclusive private clubs in America for 20

September 8, 2026

Industry News & Trends

The September Circuit: Salon Privé, Monza and What Driving Clubs Learn From Europe’s Concours Month

September’s European concours circuit — Salon Privé, the Monza Grand Prix, and Chantilly — is a masterclass in scarcity, recognition and cross-generational programming. Here’s what

September 4, 2026

Industry News & Trends

The Economics of Wellness Membership: Recurring Revenue, Retention, and the Traditional Club’s Best New Growth Lever

The recurring-revenue math behind wellness membership—pricing, retention, and how traditional clubs can add wellness as a durable membership driver.

August 27, 2026

Industry News & Trends

US Open Fan Week: Turn the Last Slam Into Racquet Members

Only 15% of club leaders report tennis capacity concerns — versus 50% for golf and 41% for pickleball. That empty court time is the one unconstrained inventory you have during the

August 24, 2026

PCM News

The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership

Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.

August 13, 2026

Industry News & Trends

Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August

For one week every August, the Monterey Peninsula becomes the most expensive square mileage in the collector economy — and almost none of the best rooms in it are for sale. The law

August 11, 2026

Industry News & Trends

U.S. Amateur 2026 at Merion: The Championship Hosting Case

No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is

August 10, 2026

Industry News & Trends

Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season

August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.

July 30, 2026

Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s be

June 24, 2026

Industry News & Trends

Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them

From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.

June 18, 2026

Industry News & Trends

The Modern Country Club Summer: Programming the Under-45 Family Actually Shows Up For

Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that

June 13, 2026

Industry News & Trends

The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs

Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s the demand data — and the revenue and retention case f

June 4, 2026

Industry News & Trends

Summer 2026: 10 Trends Reshaping Private Club Programming

71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealth transfer. The low- and no-alcohol market is head

May 22, 2026

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

Industry News & Trends

Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026

Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, an

May 14, 2026

Wellness & Lifestyle

Nationals and a Paris Major: The Two Racquet Formats Growing Faster Than Tennis

The Veolia Pickleball Nationals, Premier Padel’s Paris Major, and the US Open final all land within two weeks of each other this September. Here’s what the capacity and capital-spe

September 9, 2026

Wellness & Lifestyle

The Four-Season Mountain Club: Turning a Winter Asset Into Year-Round Membership Value

Winter is only 120 days. The mountain clubs winning membership and retention are the ones selling the other 245 — summer programming, real estate, and belonging.

August 27, 2026

Wellness & Lifestyle

Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August

Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.

August 14, 2026

Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

August 11, 2026