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Wellness Club Development
Wellness and racquet club development consulting — holistic facility design and membership strategy for wellness club projects from vision to opening.
Services
Club Development & Renovation
Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.
Best Practices
5 results
Membership Growth & Sales
Court-Time Economics: The Membership Model and Unit Economics of Tennis & Racquet Clubs
A GM’s guide to the unit economics of racquet clubs: court utilization, programming, lesson and pro-shop revenue, and how racquet play drives retention.
August 20, 2026
Membership Growth & Sales
The Pickleball Dividend: How Racquet Clubs Are Converting the Boom Into Membership Growth
How private racquet clubs are turning the pickleball boom into membership growth without alienating tennis members. Data, tensions, and a marketing playbook.
August 8, 2026
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th
May 27, 2026
Club Marketing & Strategy
Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming
20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.
April 15, 2026
Membership Growth & Sales
The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth
Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the dat
March 31, 2026
News & Trends
19 results
PCM News
The Longevity Boom: Why Premium Wellness Clubs Are the Fastest-Growing Category in Private Membership
Premium wellness and longevity clubs are the fastest-growing category in private membership. What is driving demand, and what it means for club leadership.
August 13, 2026
Industry News & Trends
Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August
For one week every August, the Monterey Peninsula becomes the most expensive square mileage in the collector economy — and almost none of the best rooms in it are for sale. The law
August 11, 2026
Industry News & Trends
U.S. Amateur 2026 at Merion: The Championship Hosting Case
No American course has been asked back by the USGA more often than Merion, and the U.S. Amateur 2026 at Merion adds another line to that record. For general managers, the lesson is
August 10, 2026
Industry News & Trends
Your August Playbook: Beating the Late-Summer Slump and Setting Up the Fall Season
August decides your fall. Four plays for private clubs — programming the late-summer cliff, winning renewal season, the summer-to-fall handoff, and keeping seasonal staff.
July 30, 2026
Industry News & Trends
Summer in the Mountains: How Alpine Clubs Own the Green Season
The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s be
June 24, 2026
Industry News & Trends
Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them
From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.
June 18, 2026
Industry News & Trends
The Modern Country Club Summer: Programming the Under-45 Family Actually Shows Up For
Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that
June 13, 2026
Industry News & Trends
The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs
Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s the demand data — and the revenue and retention case f
June 4, 2026
Industry News & Trends
Summer 2026: 10 Trends Reshaping Private Club Programming
71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealth transfer. The low- and no-alcohol market is head
May 22, 2026
Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t
May 20, 2026
Industry News & Trends
Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, an
May 14, 2026
Industry News & Trends
The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts
Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case for converting courts to padel, wellness, and longev
May 8, 2026
PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov
May 5, 2026
Industry News & Trends
What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in
May 5, 2026
Industry News & Trends
Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For
Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has built. The pricing architecture, programming inventory,
May 4, 2026
Industry News & Trends
How California Wealth Migration Is Reshaping Montana’s Private Clubs
The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s privat
April 22, 2026
Industry News & Trends
The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand
Why raising membership dues and initiation fees can actually increase demand at private clubs.
April 21, 2026
Industry News & Trends
The New Country Club Member: What Under-45 Families Actually Want From Their Club
What younger families actually want from their country club membership — and how to attract them.
April 3, 2026
Industry News & Trends
Athletic Clubs as Wellness Sanctuaries for High-Performance
Discover how athletic clubs are transforming into comprehensive wellness sanctuaries, offering recovery amenities and holistic health services for affluent members.
February 26, 2026
Articles
5 results
Wellness & Lifestyle
Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August
Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.
August 14, 2026
Social & City Clubs
The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America
Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.
August 11, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
The most forward-thinking private clubs are deploying AI member services to handle bookings, guest coordination, and personalized outreach around the clock, freeing staff to focus
March 26, 2026
Wellness & Lifestyle
Recovery Science Is Your Club’s Untapped Revenue Stream: From Cryotherapy to Sleep Labs
Recovery programs for athletic clubs are becoming essential for boosting revenue and retaining members. By integrating services like cryotherapy, compression therapy, and sleep opt
March 24, 2026
Real Estate Development
The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate
As high-net-worth buyers return to the market this spring, forward-thinking private clubs are repositioning membership as more than an amenity. they are presenting it as the anchor
March 5, 2026
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