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Wellness Club Development Consulting

Expert wellness and racquet club development consulting. From holistic facility design to membership strategy, we guide wellness club projects that transform visionary ideas into t

Services

Club Development & Renovation Consulting

Expert club development and renovation consulting for private clubs. $500M+ in projects advised across golf, social & wellness clubs.

Member Retention & Engagement

The Mid-Year Member Survey: What to Ask, What to Skip

The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The questions that surface real friction — and the ones th

May 27, 2026

Club Marketing & Strategy

Private Club Marketing Ideas for May: Summer Kickoff Events, Member Appreciation, and Outdoor Programming

20+ actionable private club marketing ideas for May, from Memorial Day events to summer kickoff programming.

April 15, 2026

Membership Growth & Sales

The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth

Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the dat

March 31, 2026

Club Marketing & Strategy

Strategic Partnerships That Elevate Private Club Value

Learn how strategic partnerships elevate private club value through enhanced member experiences while preserving exclusivity. Expert partnership strategies inside.

February 23, 2026

Club Marketing & Strategy

Private Club Marketing Ideas for February: Connection, Culture, and Winter Momentum

Winning private club marketing ideas for February: Valentine events, winter socials, co-working spaces, and strategies to boost member engagement all month.

January 29, 2026

Industry News & Trends

Summer in the Mountains: How Alpine Clubs Own the Green Season

The best mountain clubs don’t close between ski seasons — they change the conversation entirely. Here’s how the most sophisticated alpine properties program summer, and why it’s be

June 24, 2026

Industry News & Trends

Country Club Jobs 2026: The Highest-Paying Roles and How to Land Them

From the GM/COO to the executive chef and superintendent, here’s what the top private-club careers actually pay in 2026 — and the credentials and moves that get you there.

June 18, 2026

Industry News & Trends

The Modern Country Club Summer: Programming the Under-45 Family Actually Shows Up For

Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that

June 13, 2026

Industry News & Trends

The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs

Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s the demand data — and the revenue and retention case f

June 4, 2026

Industry News & Trends

Summer 2026: 10 Trends Reshaping Private Club Programming

71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealth transfer. The low- and no-alcohol market is head

May 22, 2026

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

Industry News & Trends

Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026

Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around hyper-personalization, wellness infrastructure, an

May 14, 2026

Industry News & Trends

The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts

Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case for converting courts to padel, wellness, and longev

May 8, 2026

PCM News

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov

May 5, 2026

Industry News & Trends

What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)

Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in

May 5, 2026

Industry News & Trends

Memorial Day Weekend at America’s Most Exclusive Country Clubs: Programming, Pricing, and What Members Pay For

Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justification a club has built. The pricing architecture, programming inventory,

May 4, 2026

Industry News & Trends

How California Wealth Migration Is Reshaping Montana’s Private Clubs

The largest single migration of concentrated American wealth in a generation is flowing out of California — and a disproportionate share of it is rerouting through Montana’s privat

April 22, 2026

Industry News & Trends

The Membership Pricing Paradox: Why Raising Dues Can Actually Increase Demand

Why raising membership dues and initiation fees can actually increase demand at private clubs.

April 21, 2026

Industry News & Trends

The New Country Club Member: What Under-45 Families Actually Want From Their Club

What younger families actually want from their country club membership — and how to attract them.

April 3, 2026

Industry News & Trends

Athletic Clubs as Wellness Sanctuaries for High-Performance

Discover how athletic clubs are transforming into comprehensive wellness sanctuaries, offering recovery amenities and holistic health services for affluent members.

February 26, 2026

Industry News & Trends

Private Club Revenue Diversification Beyond Membership Dues

Go beyond membership dues with proven private club revenue diversification strategies. Discover new income streams that boost profitability and sustainability.

February 12, 2026

Industry News & Trends

The Wellness Mandate: Why Health-Centered Programming Has Become a Strategic Imperative

Private club wellness has evolved from basic fitness to comprehensive health experiences that drive member loyalty and engagement in today’s market.

January 30, 2026

Club Operations & Technology

Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations

The most forward-thinking private clubs are deploying AI member services to handle bookings, guest coordination, and personalized outreach around the clock, freeing staff to focus

March 26, 2026

Wellness & Lifestyle

Recovery Science Is Your Club’s Untapped Revenue Stream: From Cryotherapy to Sleep Labs

Recovery programs for athletic clubs are becoming essential for boosting revenue and retaining members. By integrating services like cryotherapy, compression therapy, and sleep opt

March 24, 2026

Real Estate Development

The Spring Selling Season: How Smart Clubs Are Tying Membership to Luxury Real Estate

As high-net-worth buyers return to the market this spring, forward-thinking private clubs are repositioning membership as more than an amenity. they are presenting it as the anchor

March 5, 2026

Social & City Clubs

City Clubs Redefining Work-Life Integration Post-Remote

Discover how urban city clubs are becoming essential sanctuaries for modern professionals, offering innovative solutions for work-life integration in the post-remote era.

February 25, 2026

Wellness & Lifestyle

The Elevation Advantage: Mountain Club Wellness Growth Guide

Discover how altitude-based wellness programming drives mountain club growth, member retention, and new revenue streams. Actionable strategies for 2026.

February 22, 2026

Wellness & Lifestyle

Elite Tennis Clubs Redefine Court-to-Clubhouse Experience

See how premium tennis clubs are revolutionizing the court-to-clubhouse experience with luxury amenities, innovative tech, and personalized service.

February 17, 2026

Club Operations & Technology

Data-Driven Club Analytics: Predict Member Behavior & Optimize

Use data-driven club analytics to predict member behavior, optimize operations, and increase revenue. Proven strategies for private club decision-makers.

February 13, 2026

Golf

Golf Club Membership Crisis: Turn Challenge Into Opportunity

Turn your golf club membership crisis into growth. Proven strategies for member retention, pricing optimization, and digital transformation that drive results.

February 12, 2026