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Private Club Marketing Agency | Membership Growth Experts

Award-winning private club marketing agency specializing in membership growth, luxury branding, and strategic consulting for elite clubs nationwide.

Club Marketing & Strategy

A Conversation With Zack Bates, Founder of Private Club Marketing

We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.

April 23, 2026

Membership Growth & Sales

Why Hiring an Interim Membership Professional Is a Game-Changer for Your Private Club

Transform your private club with an interim membership professional. Fill gaps, reduce costs, and access top-tier expertise without long-term commitment.

January 23, 2025

Club Marketing & Strategy

18 Golf Club Marketing Ideas to Boost Revenues While Remaining Exclusive

Elevate your golf club with 18 cutting-edge marketing strategies designed to boost revenue while preserving exclusivity and luxury appeal.

May 6, 2024

Club Marketing & Strategy

What is Club Marketing? A Comprehensive Guide for Golf, City, Yacht, and Country Clubs

Discover essential club marketing strategies that transform private clubs. Learn how golf, yacht, and country clubs attract new members while enhancing retention through proven mar

April 19, 2024

Club Marketing & Strategy

Cultivating Tradition: Lessons in Brand Equity from Augusta National

Augusta National Golf Club exemplifies masterful private club branding through strategic tradition cultivation and exclusive member experiences. Discover their proven brand equity

April 11, 2024

Club Marketing & Strategy

We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

Private Club Marketing expands with Meghan Holobetz as Director of East Coast Operations, bringing expertise from top private clubs to serve members better.

October 26, 2019

Club Marketing & Strategy

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs i

October 20, 2017

Club Marketing & Strategy

Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over

February 23, 2012

Club Profiles

Elevating Outdoor Spaces with J.R. Partners and Uhlmann Umbrellas

J.R. Partners brings Uhlmann’s world-class luxury umbrellas to North American private clubs and resorts. German-engineered shade solutions up to 33 feet.

August 19, 2025

Club Profiles

Newport Beach Country Club

Discover Newport Beach Country Club membership costs, initiation fees & dues. Get pricing for golf, social memberships + amenities. Updated 2026.

November 19, 2019

Club Profiles

Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

December 20, 2017

Industry News & Trends

What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers

Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t

May 20, 2026

PCM News

Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important

Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov

May 5, 2026

Industry News & Trends

The Racquet Renaissance: 10 Membership Marketing Trends Transforming Private Tennis Clubs in 2026

Private tennis clubs are embracing multi-sport racquet facilities to drive unprecedented membership growth. Discover the 10 marketing trends reshaping the industry.

January 29, 2026

Industry News & Trends

Unveiling the 2023-2024 Platinum Clubs List

The 2023-2024 Platinum Clubs list showcases America’s most prestigious private clubs across 5 categories. Private Club Marketing proudly supports these elite establishments.

December 22, 2022

Industry News & Trends

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top pri

May 29, 2018

Social & City Clubs

How Do You Structure a Social Club? A Step-by-Step Guide to Success

Create a thriving social club with proper structure, governance, and membership models. Our comprehensive guide covers everything from legal setup to community building.

February 14, 2025

Golf

Announcing the Launch of BLRV: A New Era in Golf Membership

BLRV launches as the ultimate luxury golf membership platform, offering exclusive access to world-class golf destinations and elite community connections.

July 11, 2024

Wellness & Lifestyle

A New Era in NYC: Private Clubs Transform to Lure Younger Members with Foodie and Wellness Focus

NYC’s private clubs are revolutionizing membership by blending gourmet dining and wellness to attract younger, diverse clientele seeking connection and exclusivity.

March 5, 2024