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Club Marketing & Strategy
The Quiet Campaign: How Clubs Build Membership Demand on Facebook Without Advertising It
Most clubs that turn on Meta ads ask for the sale in the first frame. The more effective architecture never mentions membership at all — and protects the one asset a club cannot bu
August 3, 2026
Club Marketing & Strategy
A Conversation With Zack Bates, Founder of Private Club Marketing
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
April 23, 2026
Membership Growth & Sales
Why Hiring an Interim Membership Professional Is a Game-Changer for Your Private Club
Transform your private club with an interim membership professional. Fill gaps, reduce costs, and access top-tier expertise without long-term commitment.
January 23, 2025
Club Marketing & Strategy
18 Golf Club Marketing Ideas to Boost Revenues While Remaining Exclusive
Elevate your golf club with 18 cutting-edge marketing strategies designed to boost revenue while preserving exclusivity and luxury appeal.
May 6, 2024
Club Marketing & Strategy
What is Club Marketing? A Comprehensive Guide for Golf, City, Yacht, and Country Clubs
Discover essential club marketing strategies that transform private clubs. Learn how golf, yacht, and country clubs attract new members while enhancing retention through proven mar
April 19, 2024
Club Marketing & Strategy
Cultivating Tradition: Lessons in Brand Equity from Augusta National
Augusta National Golf Club exemplifies masterful private club branding through strategic tradition cultivation and exclusive member experiences. Discover their proven brand equity
April 11, 2024
Club Marketing & Strategy
We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations
Private Club Marketing expands with Meghan Holobetz as Director of East Coast Operations, bringing expertise from top private clubs to serve members better.
October 26, 2019
Club Marketing & Strategy
Platinum Clubs of America announces Preferred Partnership with Private Club Marketing
Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs i
October 20, 2017
Club Marketing & Strategy
Internal Club Branding
We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over
February 23, 2012
Case Studies
3 results
Club Profiles
Elevating Outdoor Spaces with J.R. Partners and Uhlmann Umbrellas
J.R. Partners brings Uhlmann’s world-class luxury umbrellas to North American private clubs and resorts. German-engineered shade solutions up to 33 feet.
August 19, 2025
Club Profiles
Newport Beach Country Club
Discover Newport Beach Country Club membership costs, initiation fees & dues. Get pricing for golf, social memberships + amenities. Updated 2026.
November 19, 2019
Club Profiles
Soho House: Digital Practices That Every Club Should Learn From
Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.
December 20, 2017
News & Trends
6 results
Industry News & Trends
The $530 Million Question: What Versant’s Full Swing Deal Reveals About Who Really Owns Your Club’s Golf Operation
Versant just paid $530 million for a simulator company. It already owned Golf Channel, GolfNow, GolfPass — and the software that runs private club memberships. Five vendors are bec
July 27, 2026
Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier rebrand, multi-year capex cycle, wellness as a top-t
May 20, 2026
PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty days has one obvious mov
May 5, 2026
Industry News & Trends
The Racquet Renaissance: 10 Membership Marketing Trends Transforming Private Tennis Clubs in 2026
Private tennis clubs are embracing multi-sport racquet facilities to drive unprecedented membership growth. Discover the 10 marketing trends reshaping the industry.
January 29, 2026
Industry News & Trends
Unveiling the 2023-2024 Platinum Clubs List
The 2023-2024 Platinum Clubs list showcases America’s most prestigious private clubs across 5 categories. Private Club Marketing proudly supports these elite establishments.
December 22, 2022
Industry News & Trends
The 5-E’s: Customer Engagement is a Contact Sport
[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top pri
May 29, 2018
Articles
3 results
Social & City Clubs
How Do You Structure a Social Club? A Step-by-Step Guide to Success
Create a thriving social club with proper structure, governance, and membership models. Our comprehensive guide covers everything from legal setup to community building.
February 14, 2025
Golf
Announcing the Launch of BLRV: A New Era in Golf Membership
BLRV launches as the ultimate luxury golf membership platform, offering exclusive access to world-class golf destinations and elite community connections.
July 11, 2024
Wellness & Lifestyle
A New Era in NYC: Private Clubs Transform to Lure Younger Members with Foodie and Wellness Focus
NYC’s private clubs are revolutionizing membership by blending gourmet dining and wellness to attract younger, diverse clientele seeking connection and exclusivity.
March 5, 2024
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