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Industry News & Trends

The Racquet Renaissance: 10 Membership Marketing Trends Transforming Private Tennis Clubs in 2026

Private tennis clubs are embracing multi-sport racquet facilities to drive unprecedented membership growth. Discover the 10 marketing trends reshaping the indus

January 29, 2026

Club Profiles

Elevating Outdoor Spaces with J.R. Partners and Uhlmann Umbrellas

J.R. Partners brings Uhlmann’s world-class luxury umbrellas to North American private clubs and resorts. German-engineered shade solutions up to 33 feet.

August 19, 2025

Social & City Clubs

How Do You Structure a Social Club? A Step-by-Step Guide to Success

Create a thriving social club with proper structure, governance, and membership models. Our comprehensive guide covers everything from legal setup to community

February 14, 2025

Membership Growth & Sales

Why Hiring an Interim Membership Professional Is a Game-Changer for Your Private Club

Transform your private club with an interim membership professional. Fill gaps, reduce costs, and access top-tier expertise without long-term commitment.

January 23, 2025

Golf

Announcing the Launch of BLRV: A New Era in Golf Membership

BLRV launches as the ultimate luxury golf membership platform, offering exclusive access to world-class golf destinations and elite community connections.

July 11, 2024

Club Marketing & Strategy

18 Golf Club Marketing Ideas to Boost Revenues While Remaining Exclusive

Elevate your golf club with 18 cutting-edge marketing strategies designed to boost revenue while preserving exclusivity and luxury appeal.

May 6, 2024

Club Marketing & Strategy

What is Club Marketing? A Comprehensive Guide for Golf, City, Yacht, and Country Clubs

Discover essential club marketing strategies that transform private clubs. Learn how golf, yacht, and country clubs attract new members while enhancing retentio

April 19, 2024

Club Marketing & Strategy

Cultivating Tradition: Lessons in Brand Equity from Augusta National

Augusta National Golf Club exemplifies masterful private club branding through strategic tradition cultivation and exclusive member experiences. Discover their

April 11, 2024

Wellness & Lifestyle

A New Era in NYC: Private Clubs Transform to Lure Younger Members with Foodie and Wellness Focus

NYC’s private clubs are revolutionizing membership by blending gourmet dining and wellness to attract younger, diverse clientele seeking connection and exclus

March 5, 2024

Industry News & Trends

Unveiling the 2023-2024 Platinum Clubs List

The 2023-2024 Platinum Clubs list showcases America’s most prestigious private clubs across 5 categories. Private Club Marketing proudly supports these elite

December 22, 2022

Club Profiles

Newport Beach Country Club

Discover Newport Beach Country Club membership costs, initiation fees & dues. Get pricing for golf, social memberships + amenities. Updated 2026.

November 19, 2019

Club Marketing & Strategy

We are pleased to welcome Meghan Holobetz to the Private Club Marketing team as our new Director of East Coast Operations

Private Club Marketing expands with Meghan Holobetz as Director of East Coast Operations, bringing expertise from top private clubs to serve members better.

October 26, 2019