Affluent

Six Trends in Affluent Golfer Spending

The economic clout of the affluent is staggering. As of 2015, the Top 1% possess half of the world’s wealth. That number is up from 44% in 2009. The Top 10% own 88% of the world’s wealth, up from 83% in 2009.

Golf and wealth are closely linked… as income increases, so do golf participation rates. The participation rate for individuals in the $150,000+ income bracket is about double those in the $50K-$75K range, and about five times greater than the participation rate of those in the $30K or less group. The median annual household income for all Americans was approximately $52K in 2015, compared to golfers whose average household income was about $96K.

Newspaper Still Preferred Advertising Method for Luxury Buyers

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...

5 New Exigents For Luxury Brands

Despite ongoing economic concerns, the last few years have largely been good for the financial performance of luxury brands.  The “Deep Dive” survey on luxury within the April 2013 Mendelsohn Affluent Barometer suggests the good times may continue to roll.

Consider the findings among Ultra Affluent – the 4% of the U.S. population with $250,000 or more in annual household income (their average HHI is over $500K). One-fifth of the Ultra Affluent plan to spend more on luxury in the next 12 months, compared to only 3% planning to spend less.