Six Trends in Affluent Golfer Spending
The economic clout of the affluent is staggering. As of 2015, the Top 1% possess half of the world’s wealth. That number is up from 44% in 2009. The Top 10% own 88% of the world’s wealth, up from 83% in 2009.
Golf and wealth are closely linked… as income increases, so do golf participation rates. The participation rate for individuals in the $150,000+ income bracket is about double those in the $50K-$75K range, and about five times greater than the participation rate of those in the $30K or less group. The median annual household income for all Americans was approximately $52K in 2015, compared to golfers whose average household income was about $96K.