Sales

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Newspaper Still Preferred Advertising Method for Luxury Buyers

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...

Something better than “Young Professionals”

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

Ideas for Empowering Your Brand to Drive Member Loyalty

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else. The question is: Why should a member recommend your club? Why should they want to join? How...

Club and Resort Publishing: National Luxury Advertising Executive

Newport Beach   |    Palm Springs    |    Carmel    |    Sonoma   |   Maimi-Coral Gables   National Luxury Advertising Executive Club and Resort Publishing produces individual quarterly and bi-annual custom publications exclusively for the most elite and prestigious private clubs and luxury resorts in the world. With an average annual income of $4.1 million,...