Newport Beach Country Club

If you’re looking for a modern-day interpretation of Newport Beach club life, it doesn’t get any better than Newport Beach Country Club. For more than 60 years, this celebrated social haven has captured the spirit of one of Southern California’s most sought-after destinations through exceptional golf, a warm atmosphere and a spectacular location that boasts panoramic views of emerald fairways and sapphire seas. And that’s just the beginning. Now, our new Clubhouse invites you to experience a fresh take on Newport Beach belonging. Where resort-style amenities and welcoming atmosphere cater to a new generation of members in search of a private home-away-from-home experience in the heart of Newport Beach. Create new memories in a California coastal gathering place. Share the legacy of a family-oriented Orange County destination. Join the movement to a modern take on private country club living that embraces the best of its Newport Beach address.

Challenge

Newport Beach Country Club hired Private Club Marketing in 2015 during the club’s construction of a $40 Million Dollar new clubhouse. PCM was to oversee the rebranding of the existing $40,000 golf membership program and roll out a social membership program. In addition, Private Club Marketing was tasked with development of all club communication and marketing initiatives including website redesign, weekly email communications, social media and branded club photography to document construction progress and member events.

Outcome

The Clubhouse opened in July 2016 to a completely sold out membership in both golf and social. Membership pricing push over $100,000 for golf membership and social membership currently sits at $15,000 with a 2-year wait list to get in.

club rebranding
club website design
golf marketing