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How to Make Golf Digest Top 100 List

How Golf Courses Snag a Coveted Spot on Golf Digest’s Top 100 List

Ever wonder how courses & clubs make the Golf Digest Top 100 list? Private Club Marketing breaks down the know how on How to Make Golf Digest Top 100 List. Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having...

Florida: Not Exactly Fifty Shades of Gray

If you think Florida is the land of more than fifty shades of gray, think again!

A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your basic under 40 crowd) are invading Florida.

Since 2010, St. Petersburg’s millennial population has increased 6 percent. Tampa, due partly to the University of South Florida, boasted a 7 percent increase in millennials; that demographic now accounts for 24 percent of its residents.

Curious as to how these statistics have had an effect on private clubs, Private Club Marketing checked in with a few clubs in the St. Petersburg/Tampa Bay area. Here are our findings:

Membership Director’s Engagement in 4th of July Club Activities

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Leveraging Social Media’s Visual Reach

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.