17 of London’s Most Exclusive Private Members’ Clubs

The good life is about more than spectacular dining and cocktails. You also want luxury, amenities, natural beauty – and your own private concierge wouldn't hurt. Living well starts with good choices. 

While areas such as Mayfair and Pall Mall are still synonymous with the members club scene, an explosion of more accessible, affordable, and arguably trendier clubs have shaken things up.

Whether you are looking for a wellbeing sanctuary, to indulge in the world of fine wine, fine art, live performances, and intrepid exploring, or just somewhere with cool rooms where cool-looking people hang out, each club has its very own niche, making it ever trickier to pick the right one.

We've rounded up a selection of London's most exclusive private members' clubs, which cost between £150 to over £5,000 — or the cost of a new car — for an annual membership. Here are Business Insider‘s 2017 list of London's most exclusive private members' clubs.

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Social Clubs Thrive by Meeting Younger Demographic

Social Clubs are on the rise. With the new world of social media, Social Clubs might seem an outdated form of interaction but they’re not. They have managed to blend and adapt with the changing media outlets and set themselves up to be in the forefront of social media and business strategy. Not to long ago bringing a laptop of computer into a social club lounge would be frowned upon, but today it’s welcomed. Social Clubs have always been a place where clients and potential business partners meet and discuss future deals and now with added technology they are thriving.

Read Full Article at Verily

5 Private Member Clubs Worth Joining 2017

Welcome to the new millennium of private membership clubs. They have since shed their dark wood floors of the past and refurbished themselves to encompass the new era of luxury and technology. Networking has changed from a tedious task to a favored past time in the sleek bars and lounge areas of these membership clubs.  The following is a comprehensive list of the best private membership clubs that you should definitely consider joining.

View full article on Boat International

7 Special Suggestions for Mothers Day Marketing Ideas

If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan.

In the U.S., Mother’s Day falls on the second Sunday of May each year. A successful Mother’s Day marketing plan can drive inquiries for membership that successfully attracts prospects who are looking to join a private club – your personalized, thoughtful or unique Mother’s Day offerings might be exactly what they've been looking for.

1. A Beverage-Based Bevy of Beautiful Babes

From tea parties to coffee klatches to wine tastings – it’s often more about who you are with than what you are doing. Host a ladies or family-friendly event to honor one or many moms in May.

2. Suggest Something Simply Chic

It’s likely that many of your Members would love to get something truly unique for their mom, wife, grandmother, aunt – any of the women they want to honor on Mother’s Day – but they simply can’t think of anything that fits the bill.

Create a list of simply chic unique or one-of-a-kind Mother’s Day gift ideas from your business and promote during the weeks leading up to May 14 on your website, lobby displays, social networks and email marketing.

3. Feature Future Finds

Promote your newest pro shop products or spa services for Mother’s Day to support launch efforts. Nothing new? Read on, and use old things in new colors to boost member interest this May.

4. Tempt and Tantalize with Tinted Trends

Whether you have new promotions, services or products, the chances are that you can create Mother’s Day promotions around events that come in the freshest trend colors for spring and summer 2017. Create colorful, eye-catching displays in your club lobby and online to get the attention of your members.

5. Embrace Entrepreneurial Expansion

This could be the perfect time to expand your retail with new point of sale displays, accessories and other impulse buy items that can boost average ticket sales and provide you with perfect gift ideas for moms.

6. Provide Products that are – or can be – Personalized to Perfection

Few moms fail to appreciate gifts that are personalized with their kids names or photos; and these days, just about anything can be personalized! Even gift and greeting cards can be personalized to convey the message that someone went the extra mile when choosing this year’s Mother’s Day gift.

7. Design a Delightful Dalliance

Whether it’s a relaxing experience for mom by herself or for a special mom along with her kids, spouse or another loved one, designing an experience that can be sold as a Mother’s Day gift makes perfect sense.

Sea Pines Country Club Will Not Be Like Your Father’s Hangout

Sea Pines Country Club is sinking more than $2.7 million into updates and an expansion of its clubhouse to appeal more to an incoming generation of members, club officials said Thursday.

“If you are not changing, you are going to die in this industry,” said Robbie Ames, general manager and chief operating officer for the private club located at 30 Governors Road.

Renovations will include work on the clubhouse’s indoor and outdoor pools, along with expanding the 5,000-square-foot Blue Heron Pub and grill by an additional 1,250 square feet.

The expansion of the grill will give members a more relaxed option after a round of golf, Ames said. The grill will share the same expansive views of the tidal marsh as the more upscale dining room found at the club, he said.

A screened-in deck will welcome families along with a fire pit nestled under the oak trees overhanging the pub, said Ames.

“The club is catering and changing for all generations,” he said. “The country club member of today demands a more casual and relaxed environment, unlike their dad’s club.”

The expansion and renovation of the pub will be done by Choate Construction of Georgia — the same company that recently updated the Harbour Town Club House. Work is expected to be completed by the end of July, Ames said.

Jumping onto the millennial bandwagon of farm-to-table, Ames said more than 1,000 square feet of herbs and vegetables are being planted around the clubhouse. He said the produce will be used in the meals served at both the restaurant and grill.

A new children’s pool with jet-water features also is a way to draw in younger family members, he said, adding the indoor and outdoor pool areas should be opened by the end of month.

Another expansion and renovation of the clubhouse’s workout room is also planned, Ames said. Details of the cost and square footage of that project are not yet available, but work should start by the end of the year, he said.

About 860 families own memberships to the club, which is a private entity separate from the Sea Pines Resort and Sea Pines Community Services Associates, said Karen Fleming, club director of membership development.

“We are kind of like a property owner with a very large house and yard,” Fleming said of club, which offers tennis, swimming, golf and community events for members, who are invited to join.

The clubhouse was built in 1991 and has undergone several renovations, with the latest in 2011.

Read more here: http://www.islandpacket.com/news/business/real-estate-news/article144444569.html#storylink=cpy

Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski

Yellowstone Club, a private ski resort and residential community near Big Sky, Montana, was a pioneer in the members-only space. The first private club with its own mountain, its uber-rich members include Bill and Melinda Gates, Google's Eric Schmidt, Justin Timberlake and Jessica Biel, former Vice President Dan Quayle, and NBCUniversal CEO Steve Burke, as well as many Wall Streeters.

It's 2,200 acres of powder offer world-class skiing from the bunny slopes to its 2,700-vertical-foot drops, but to gain access to the club's exclusive mountain, you must own property within the community limits. Real estate prices can range greatly, from $2 million all the way up to $25 million. Members must also pay an initial fee of $300,000 and an annual fee of $37,500.

Founded in 2001 by Tim Blixseth and his then-wife Edra, the club has endured its fair share of turmoil. It was forced to file for bankruptcy in 2008, and, ending this July, Blixseth spent 15 months in prison for civil contempt of court.

However, in June 2009 CrossHarbor Capital Partners' cofounder, Sam Byrne, paid $115 million for Yellowstone Club, ushering in a new era and helping to turn the club around financially. The more recently redesigned Rainbow Lodge, with its spa, fitness center and pool, is the newest evidence that Yellowstone Club is working to stay up-to-date with the modern skier.

Ahead, 15 photos that show the joys of private skiing: no lift lines, and plenty of breathing room out on the slopes.

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The Masters Tournament Ready Soundtrack

Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master's week purposes. (Don’t forget to replay the Masters theme music ad nauseam.)

A few suggestions:
Georgia On My Mind – Ray Charles
A Sunday Kind of Love – Etta James
April Love – Pat Boone
Eye of the Tiger – Survivor
Straight Down the Middle – Bing Crosby
Fly Like an Eagle – Steve Miller Band
Ace in the Hole – George Strait
It Don’t Mean a Thing (If I Ain’t Got That Swing) – Duke Ellington

We've also got this playing on our Spotify station at Private Club Marketing this week. Feel free to check it out > HERE on Spotify





White House Putting Green: A Brief History

Play It Where It Lies, Mr. President

The White House Putting Green lies a short walk outside the Oval Office door to the southeast. A putting green was first installed by President Dwight Eisenhower in 1954 with help from the United States Golf Association and private donations. Ike had difficulty keeping the squirrels (which Harry Truman had nearly tamed by hand-feeding them) from burying nuts in the green and joked that the Secret Service should shoot them. He resorted to having the groundkeeping staff trap and relocate them. Eisenhower was a very avid golfer and was sometimes criticized for it, but he and his doctor readily defended the habit as good for his health, which had suffered during his presidency.

Most modern presidents after Ike have been avid golfers, including his successor, John Kennedy, who, sensitive to the criticism aimed at Eisenhower for golfing on weekday afternoons, kept his habit a closely-guarded secret and even let Eisenhower's putting green grow out, although it was later renovated. Other avid golfers include Gerald Ford, George HW Bush, Bill Clinton, and George W Bush. Lyndon Johnson, Richard Nixon, and Ronald Reagan were casual golfers.

Bill Clinton had the putting green moved to its current location and—according to Time in 1995—designed by golf course architect Robert Trent Jones Jr. The Clinton green is 1,500 sq. ft. of southshore creeping bentgrass.

 More Images

The putting green in 2006

The putting green in 2006 (Lafayette)

The putting green, circa 2005

The putting green, circa 2003

Bill Clinton on the putting green in 1997 (Associated Press – J Scott Applewhite)

The putting green in 1992 (HABS)

George HW Bush on the putting green, circa 1991

President Ford chipping onto the green in 1975 (Ford Library)

President Eisenhower chipping onto the green around 1957

Source: http://www.whitehousemuseum.org/grounds/putting-green.htm

Top 10: Best NFL Golfers

Here’s a look at the NFL’s top 10 best golfers.

What do NFL football players do in the off-season? Surprisingly, many swap their football cleats for golf shoes. And more than a few who have serious game on the gridiron do a pretty good job of bringing it on the golf course as well.

Tony Romo

When Tiger Woods calls you, “a hell of a golfer”, you know you’re doing something right. Such was Wood’s assessment of Dallas Cowboy quarterback Tony Romo, Wood’s partner in their pairing at the 2012 AT&T Pebble Beach Pro-Am. In 2008, Romo shot an impressive 84 in the 2008 U.S. Open Challenge at Torrey Pines. Since then Romo, whose handicap has been as low as 3.3, has consistently made it to the top of the pro-am leaderboards each year. Romo’s ongoing dream of qualifying for the U.S. Open will no doubt be sidelined as he nurses himself back to health on the sidelines these days in Dallas.

Peyton Manning

Proving that there’s more to life in the off-season than weightlifting and wind sprints, Peyton Manning has been getting some pretty good licks in on the links. Making a hole-in-one during a recent round in Denver, the recently retired Broncos quarterback took on the famed course at Augusta National and shot a 77. Going from a handicap of 4.6 in 2009 to what many are saying must be around zero in 2013, Manning is proving himself a formidable contender on the turf and the green.

Ben Roethlisberger

Sporting a handicap index that has dipped as low as 0.4, Ben Roethlisberger, the Pittsburgh Steeler’s two-time Super-Bowl-winning quarterback, has no doubt made more than a few of his fellow players on the golf course call out a few “audibles” of their own.

Aaron Rodgers

With a handicap hovering between 7 and 8, this Green Bay Packers QB has been keeping his “irons” in the fire in the off-season. Ranked as the best quarterback in the NFL, Rodgers was unable to close the deal for a 2017 Super Bowl appearance with his loss against the Falcons. But that hasn’t stopped him from getting out on the golf course. Look for him at the AT&T Pebble Beach Pro-Am next week.

Tom Brady

Another “A-List” football regular at the AT&T Pebble Beach National Pro-Am, New England Patriots Quarterback Tom Brady boasts and incredible four Super Bowl rings (tied on the all time list with Joe Montana and Terry Bradshaw), a $20 million-dollar mansion, and a supermodel wife. Throw his “8” handicap into the mix and now you’re talking. Recently touted by Donald Trump as having a swing like Ernie Els and the ability to hit the ball a mile, the 39-year-old Brady— who says he plans on playing football until he’s forty—may have already found his next big career.

Drew Brees

What does an MVP award for Super Bowl XLIV and a 3 handicap in golf have in common? They both belong to Drew Brees, one of the greatest passers in NFL history. Celebrating his first hole-in-one back in 2009—a 5-iron shot on a 199 Yard par 3—Brees professes a deep love of golf, a game he says he’ll never stop playing. When asked if the two sports ever overlap, Brees confessed in a Golf Magazine interview, “I try not to think about football when I play golf and I definitely don’t think about golf when I’m playing football.”

Eli Manning

Although he’ll always be known as the little brother, Eli Manning has carved out his own place in football history, bringing home two Super Bowl rings (still to not be outdone by his brother – who also has 2 Super Bowl wins). And with a solid 7 handicap, it looks like Eli will be teaching the Giant’s rookie quarterback Ryan Nassib—who recently confessed his newfound love for golf—a thing or two on the field and on the fairways.

Matt Schaub

Tied with Warren Moon for the second-most passing yards in a single game in NFL history—527 yards in a 43-37 overtime victory against the Jacksonville Jaguars in 2012—Matt Schaub holds every passing record in the history of the Houston Texan’s franchise. Although he may not be breaking any course records in his golf shoes, his 7 handicap puts him on the list of great gridiron golfers.

Danny Woodhead

This now San Diego Los Angeles Charger is an avid golfer with a 7 handicap, Woodhead sightings at Torrey Pines may soon be a regular occurrence.

Carson Palmer

A Heisman Trophy winner and #1 pick in the 2003 NFL draft, Carson Palmer has put up impressive numbers as quarterback for the Cincinnati Bengals and the Oakland Raiders. And with a single-digit handicap, some might think that Carson is related to that other Palmer who plays golf. Recently signed as the Arizona Cardinal’s new signal caller, Palmer is no doubt looking forward to some great Arizona golf in the off-season.

Golf Clubs With the Best Social Media Presence

From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence.

Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, and a couple of drinks with friends at the “nineteenth hole.” Many club members’ happy place is out on the greens, and some smart club administrators are keying into this desire always to stay connected to the feeling of getting in a weekend round. By cultivating a compelling social media presence, these clubs can keep their current and potential members continually engaged with their voice and message via particularly well-run social media channels.

Which courses have the best social media presence, and what are they doing to achieve it? PGA.com posed the question to its Facebook group (with a current fan base of nearly 400,000 likes) as part of its weekly program, “A Quick Nine.”  Some of the answers are no-brainers, but some may surprise you.


Kapalua Golf Club


Kapalua Golf Club (@GolfatKapalua) in Lahaina, Hawaii

Offering picturesque vistas of the nearby Pacific Ocean, this former host of the Tournament of Champions reportedly is a champion at using Twitter to grow its following. PGA.com reader Anders Haukoos mentioned that the incredible wealth of photos shared on the course’s Twitter page keeps him coming back for more, as well as the inclusive attitude. He prided the organization on re-tweeting both professional players as well as regular people like himself.


st. andrews links


St. Andrews Links (@TheHomeofGolf) in St. Andrews, Scotland

As the birthplace of golf, you’d think St. Andrews would get a pass to sit back and let players come to them. However, they are always working on their online presence. As one follower notes, the golf course is always sending out hourly updates on the conditions of the course. For those who are fans of history, they also tweet out about the historical significance of the course.


bandon dunes

Bandon Dunes Golf Resort (@BandonDunesGolf) in Bandon, Or

Bandon Dunes Resort offers breathtaking holes and exceptional resort amenities. The rugged Oregon Coast backdrop is the perfect setting for photos, and their social media accounts take advantage of their guests’ pictures of frequently sharing and re-tweeting them as well as religiously responding to guests’ comments on social media.



august national


Augusta National Golf Club (@TheMasters) in Augusta, Ga

This top-ranked golf course is a worldwide favorite for its magnificent landscape architecture and meticulous upkeep. It turns out that obsession with detail extends over into their social media presence. In fact, Augusta was overwhelmingly the number one response to PGA.com’s poll. Respondents reported that their artistic photos showcase the true beauty of golf and also lauded their free streaming of the Masters Tournaments.