November is upon us, and what better way to kick off a new month than with a list of great creative club marketing ideas? Here are some ways to boost your marketing efforts for the month of November!
1. Movember/No Shave November
Movember or No Shave November is a movement for men’s health issues. Participants can sign up here and are encouraged to grow a mustache for November to bring awareness and raise donations for men’s health and cancers. Some clubs host Movember competitions among members and outside guests. Movember is a fun way to host contests or showcase your facial hair for men’s health on social media. Get involved with the many millennials who participate on Twitter, Facebook, and Instagram.
2. Veteran’s Day (November 11)
Vereran’s Day is November 11 and comes up fast! Schools may have off, and many workplaces close. This is an excellent time for your club to make a push on social media thanking veterans for their hard work and sacrifice for our country. If you have a veteran who works for you, showcase them on your website. A simple “Thank You” goes a long way and lets members know that you care about people, not just sales.
3. America Recycles Day (November 15)
November 15 is America Recycles Day and a great day for showing that your club cares about the environment. Does your club recycle? Include some facts on your social media or suggestions on your website on how to recycle. If you don’t already, now is a great time to start! Get a recycling bin out on the golf course or tennis courts and let members know that you’re taking steps to help improve the environment for everyone! Participate in America Recycles social media efforts (#AmericaRecyclesDay and #RecyclingSelfie) to showoff your recycling efforts and encourage others to do the same!
Movember gets a lot of attention, but November is also host to other awareness efforts like lung cancer, pancreatic cancer, diabetes, Alzheimer’s, and adoption awareness. Have your club members been affected by any of these issues or do they feel strongly about these causes? Make a difference and help raise awareness this November using social media. Some club marketing ideas have taken on the Great American Smokeout where people pledge to quit smoking. Help support someone you know who is trying to quit!
November is a time when the NFL, NHL, and NBA are in full swing! Show off your team spirit by dressing up in team jerseys or decorating your club on game nights with team colors. Know of members to the game? Ask them to tweet about it or share pictures from a game. Showing personality and friendly competition is a great way to market your club!
The Charlotte City Club has a unique amenity called the Gridiron Club, where former NFL players (including Superbowl champions) form a panel to discuss the games every Monday during the season.
6. Be Thankful
November is the month of Thanksgiving so don’t forget to give thanks. Post what you’re thankful for on social media and ask members to participate–make sure thank your members for their support!
7. Holiday Buying Guides
December will come soon enough, and members are starting to shop for the holidays. Now is the time to start marketing with gift guides, either in written or video form on your blog, to help members shop for the special people in their lives.
8. Food Drives
It’s easy to get caught up in planning for Thanksgiving but don’t forget those who aren’t as fortunate. Hosting a food drive is a great thing to do to help others enjoy the holiday who are struggling to make ends meet. Encourage members to donate canned or non-perishable food. A few more club marketing ideas include; offering a discount on a service to members who bring in a bag of food. Host a contest where each can of food gives participants a chance to win. Donate the food to a local food pantry, church, or charitable organization and give back to the community. See Orange County membership and catering managers at local soup kitchen.
Thanksgiving is the holiday star of November and a great chance to showcase some of your club marketing ideas. Offer specials in your restaurant or cooking classes for great Thanksgiving side dishes or how to use leftovers after the holiday. If your club has a fitness center, your club can host or participate in Thanksgiving races or an after-Thanksgiving boot camp class! The content opportunities for Thanksgiving are plentiful! Here are some creative posters we've created for other clubs >> Click Here
10. Small Business Saturday (November 25)
Small Business Saturday is November 25, if your club offers outside play or dining reservations this is a great way to get your business recognized. Register your business HERE and make a push on social media and your website for supporting small businesses!