Insights
The Journal
Strategies, insights, and perspectives on private club marketing.
Featured
Club Profiles
Where the NFL’s Best Golfers Actually Belong: Inside Football’s Private Club Memberships
Tom Brady at Seminole. Tony Romo at Maridoe. Larry Fitzgerald at Whisper Rock. Where the NFL’s most serious golfers actually hold bag tags — and the three-membership pattern that runs through the league.
Read Article →Partner
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The ques
Industry News & Trends
Summer 2026: 10 Trends Reshaping Private Club Programming
71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealt
Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier
Industry News & Trends
The Member Acquisition Funnel: From First Tour to First Anniversary
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel fro
Industry News & Trends
Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is being engineered around
Industry News & Trends
A New YouTube Golf Tour Just Bought 27 Million Views of Free Distribution to Four Clubs
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club marketing this quarter
Industry News & Trends
The Summer Membership Conversion Window: Why May–July Sales Decide Your Year
Membership directors who finish the year on plan treat May through July as a separate operating quarter — with its own playbook,
Industry News & Trends
The Pickleball Backlash: Why Top Clubs Are Quietly Removing Courts
Pickleball reached 56% amenity penetration — but 41% of club leaders now flag it as an overcapacity concern. The strategic case
Recent
Industry News & Trends
Summer F&B Strategy: How Private Clubs Are Turning Outdoor Dining Into Their Most Profitable Program
How private clubs are turning outdoor dining into their most profitable summer program.
Recommended For You Editor’s picks
PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its…
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eight
Industry News & Trends
What It Costs to Join America’s 25 Most Exclusive Country Clubs (2026)
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pri
Archive Most ranked
Industry News & Trends
Memorial Day Weekend at America’s Most Exclusive Country Clubs…
Memorial Day Weekend compresses 4–6% of annual F&B volume into 72 hours and stress-tests every dues-justific
Industry News & Trends
The Membership Pricing Paradox: Why Raising Dues Can Actually…
Why raising membership dues and initiation fees can actually increase demand at private clubs.
Latest
Industry News & Trends
What Does It Cost to Join America’s Most Exclusive Private Clubs? (2026 Membership Fees)
Wellness & Lifestyle
Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap
Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
Popular
Golf
View All →
Wellness & Lifestyle
View All →
Wellness & Lifestyle
Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap
April 16, 2026
Wellness & Lifestyle
Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI
April 9, 2026
Membership Growth & Sales
The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth
March 31, 2026
Membership & Growth
View All →
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
May 27, 2026
Member Retention & Engagement
Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time
May 1, 2026
Industry News & Trends
Marina Revenue Beyond the Slip: How Top Yacht Clubs Are Monetizing the Full Waterfront Experience
April 6, 2026
Operations & Tech
View All →
Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
March 26, 2026
Club Operations & Technology
Data-Driven Club Analytics: Predict Member Behavior & Optimize
February 13, 2026
The Clubhouse Briefing
Weekly insights — strategy, trends, and marketing intelligence.
Join 10,000+ club leaders. +2.2% this month
Let's Talk
Ready to elevate your club?
Schedule a complimentary consultation to discuss your club's goals.
Get in Touch