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Club Marketing & Strategy

Private Club Marketing Named ‘Membership Consulting Firm of the Year’

After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year. Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of the Year by GolfInc Business. The accolade follows a […]

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Club Marketing & Strategy

Private Club Marketing Hosts Tastemaker Dinner at the New Newport Beach Country Club

Zack Bates and his ‘CEO Tastemaker’s’ strike again. Bates, the CEO of Private Club Marketing and his elite Tastemakers group have been holding a delightful series of social food and wine events at private clubs and luxury resorts around Southern California, celebrating the epicurean pleasures of the region with partner Touring and Tasting Magazine. The latest […]

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Club Marketing & Strategy Industry News & Trends

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Club Marketing & Strategy Industry News & Trends

Social Media Tips for Private Clubs

Transform your private club’s social media presence with expert strategies designed for exclusive venues. Learn how to leverage your club’s unique advantages to engage members and attract new prospects through targeted social media marketing.

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Club Marketing & Strategy Industry News & Trends

Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]