Private Club Marketing
From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence. Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, […]
Learn the essential strategies to transform your golf course into a Golf Digest Top 100 contender. From challenging course design to terrain variety, discover what separates elite courses from the rest.
Hundreds of pages filled with elite club histories, intimate photographs, recipes and stories from select golf clubs & destinations. On November 10th of this year, the reserved, private, and internationally famous Winged Foot Golf Club welcomed guests to a “unique and groundbreaking” benefit event. On a pleasant Thursday evening, this exclusive club in Mamaroneck, NY played host […]
Newport Beach Country Club debuts its stunning $40 million clubhouse with harbor views, championship golf, and world-class dining. The ultimate O.C. luxury experience awaits.
Affluent golfers with household incomes over $150K represent 20% of all golfers but drive a third of greens fees spending. Explore the key trends shaping their purchasing decisions.
How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.
After 15 years as General Manager/COO of Congressional CC, Michael Leemhuis has moved to Ocean Reef Club to succeed Paul Astbury, who has retired. Congressional has named Jeffrey Kreafle as its new GM/COO; he will move from his current position at Bellerive CC to start at the Bethesda, Md., club April 1.
Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]