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Membership Retention

Benefits Of Member Retention

Member retention is 5-7x more cost-effective than acquisition, with potential profit increases of 25-95% from just a 5% retention boost. Learn the strategies that work.

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The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Export Member Retention Membership Retention Retention retention planning

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Club Marketing Export Lifestyle Member Retention Membership Retention

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Wingtip Club’s CEO Ami Arad shares how his San Francisco hybrid retail-social club creates lasting member value through community building and shared experiences.

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Club Marketing Club Marketing Ideas employee communication Export Member Communication Membership Retention

Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]

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Export Member Communication Member Relations Member Retention Membership Retention networking retention planning social media policy Website Usage

Private Club Social Media Policy

Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]

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Export Member Retention membership promotions Membership Retention Private Club Marketing Press Releases

Chartwell Golf and Country Club revamps Member Newsletter

Chartwell Golf Club’s newsletter redesign increased member views by 128% in just 2 weeks. Modern design and member photos drove exceptional engagement results.

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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