Discover the essential steps to create a successful membership marketing plan for your private club. Whether you’re managing a small, medium-sized, or large club, this article provides valuable insights into crafting a strategic marketing approach. From setting clear goals to developing specific marketing measures, learn how to harness the power of marketing to drive membership growth and success. Stay ahead in the competitive private club industry with a well-thought-out membership marketing plan that adapts to changing circumstances and brings tangible improvements.
Category: Membership
[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
[vc_row][vc_column][vc_column_text text_larger=”no”] November is upon us, and what better way to kick off a new month than with a list of great creative club marketing ideas? Here are some ways to boost your marketing efforts for the month of November! 1. Movember/No Shave November Movember or No Shave November is a movement for men’s health […]
[vc_row][vc_column][vc_column_text text_larger=”no”]The British tennis season is upon us, with the Wimbledon tournament finally under-way. Dust off your tennis whites and host a get-together complete with tennis-themed party games, smashing food and plenty of strawberries and cream, inspired by the All-England Club. Private Club Marketing can assist you with membership event ideas & creative marketing to […]
[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!
If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan. In the U.S., Mother’s Day falls on the second Sunday of May each year. A successful Mother’s Day […]
[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR. […]
The near and long-term rewards to taking the following steps are much more rewarding best practices for club marketing and memberships. If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate […]
Content Marketing for Private Clubs: Why Private Clubs Must Resort to Creating Content Like Media Companies Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That’s why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers […]
When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience. As early adopters of social […]