For the members of Harvard’s super-elite “final clubs,” perhaps nothing produces a more immediate shiver of Not Our Kind of Thing than comparison to fraternities of the Greek system, with their herds of suburban business majors and their abundance of chapters popping up at every benighted State U and third-rate Catholic college. In a sense, […]
Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.
When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience. As early adopters of social […]
[vc_row][vc_column][vc_column_text text_larger=”no”]The Transatlantic accent, also called a Mid-Atlantic accent, is a way of speaking English that is halfway between American and British. It makes you sound like you have a good education but no one can tell quite where you are from. You hear it in old Hollywood films from the 1930s and 1940s. It is the accent of […]
[vc_row][vc_column][vc_column_text text_larger=”no”]Founded in 1963 by Mark Birley and named for his then wife, Annabel’s has been one of the world’s most exclusive private nightclubs ever since. Its posh Mayfair bar and restaurant was originally designed by Birley and decorator Nina Campbell, and later updated by Birley’s daughter, India Jane. Frank Sinatra was one of the […]
If you think Florida is the land of more than fifty shades of gray, think again! A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your […]
After 15 years as General Manager/COO of Congressional CC, Michael Leemhuis has moved to Ocean Reef Club to succeed Paul Astbury, who has retired. Congressional has named Jeffrey Kreafle as its new GM/COO; he will move from his current position at Bellerive CC to start at the Bethesda, Md., club April 1.
High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]
If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, […]
We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]