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Club Marketing & Strategy

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs in the World of Exclusive Private Members’ Clubs.

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Industry News & Trends

5 Steps to Start Marketing Your Summer Pipeline

[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!

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Industry News & Trends

Best Practices for Private Club Membership and Marketing

Master private club marketing with our 8-spoke relevance framework. Learn how segmentation, targeted offers, and compelling storytelling drive membership success and engagement.

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Industry News & Trends

The Newport Beach Country Club Has a New, $40 Million Clubhouse

Newport Beach Country Club debuts its stunning $40 million clubhouse with harbor views, championship golf, and world-class dining. The ultimate O.C. luxury experience awaits.

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Industry News & Trends

Inside Spring Place, New York City’s Hottest Private Members’ Club

The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals. On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered. In the reception […]

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Industry News & Trends

Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]

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Industry News & Trends

Florida: Not Exactly Fifty Shades of Gray

Tampa Bay country clubs are experiencing unprecedented growth in millennial membership, with some clubs seeing 57% of new members under 40. Learn how private clubs are adapting.

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Industry News & Trends

Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, […]

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Industry News & Trends

Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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private club marketing