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Club Marketing & Strategy

Tips for Creating a Successful Private Club Membership Marketing Plan

Discover essential strategies for creating a successful private club marketing plan. Learn how to attract members, differentiate from competitors & achieve business goals.

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PCM News

5 Takeaways from the Florida Membership Marketing Summit

[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]

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Industry News & Trends Member Retention & Engagement

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Club Profiles Industry News & Trends

Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

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Club Profiles

Newport Beach Country Club – Clubhouse of the Year

Newport Beach Country Club earned Golf Inc.’s Clubhouse of the Year award for its stunning 56,000-sq-ft facility in California Coastal Craftsman style.

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Club Marketing & Strategy

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs in the World of Exclusive Private Members’ Clubs.

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Club Marketing & Strategy Industry News & Trends Seasonal Marketing Ideas

5 Steps to Start Marketing Your Summer Pipeline

[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!

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Club Marketing & Strategy Industry News & Trends

Best Practices for Private Club Membership and Marketing

Master private club marketing with our 8-spoke relevance framework. Learn how segmentation, targeted offers, and compelling storytelling drive membership success and engagement.

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Club Profiles Industry News & Trends

The Newport Beach Country Club Has a New, $40 Million Clubhouse

Newport Beach Country Club debuts its stunning $40 million clubhouse with harbor views, championship golf, and world-class dining. The ultimate O.C. luxury experience awaits.

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Club Profiles Industry News & Trends

Inside Spring Place, New York City’s Hottest Private Members’ Club

The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals. On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered. In the reception […]