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Member Retention & Engagement

Member Retention: 10 Tips to Keep Your Members Coming Back

Member retention is 5-25x more cost-effective than acquisition. Learn proven strategies to keep your members engaged and coming back for more.

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Member Retention & Engagement

Benefits Of Member Retention

Member retention is 5-7x more cost-effective than acquisition, with potential profit increases of 25-95% from just a 5% retention boost. Learn the strategies that work.

Categories
Membership Growth & Sales

A Strategic Approach to Membership Growth When Re-Opening Your Club after COVID-19

[vc_row][vc_column][vc_column_text text_larger=”no”] 10 Tips to Gain Members during your Club Re-Opening Make no mistake: The world of private clubs will never be the same again. Just as 9/11 changed how the world flys, the COVID -19 pandemic will change how members enjoy their leisure time. These changes will extend to how individuals commute, enter your […]

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Club Marketing & Strategy

Tips for Creating a Successful Private Club Membership Marketing Plan

Discover essential strategies for creating a successful private club marketing plan. Learn how to attract members, differentiate from competitors & achieve business goals.

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PCM News

5 Takeaways from the Florida Membership Marketing Summit

[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]

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Industry News & Trends Member Retention & Engagement

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Club Profiles Industry News & Trends

Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

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Club Profiles

Newport Beach Country Club – Clubhouse of the Year

Newport Beach Country Club earned Golf Inc.’s Clubhouse of the Year award for its stunning 56,000-sq-ft facility in California Coastal Craftsman style.

Categories
Club Marketing & Strategy

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs in the World of Exclusive Private Members’ Clubs.

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Club Marketing & Strategy Industry News & Trends Seasonal Marketing Ideas

5 Steps to Start Marketing Your Summer Pipeline

[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!