High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent”...
Tradition Golf Club, La Quinta, Calif. will kickoff its 2013/2014 season with a new membership lifestyle publication and opening party. The publication is exclusive to the members and residents of the America’s Top 100 Golf Community by Travel + Leisure and #33 Ranked Best Golf Course in California (according to Golf Digest 2013).
The Orange County Museum of Art has successfully launched it’s under 40 membership. With 2 founding members and the enthusiastic museum staff the “Contemporaries” were launched by tapping board member referrals and active young members, Zack Bates and Tracy Schroeder, Rolodexes.
This always puzzled us as to why some clubs send out their Employee Holiday Fund requests at the same time as their Annual Dues Increase letters. Our hourly staff works their tails off all year only to be overshadowed by the oncoming dues increase. As many members know there is an annual 2-4% increase, it still is not a fun reality to face. I believe this may dampen members willingness to give. We asked clubs how they overcame this annual hurdle and what steps they took to safeguard their employees.
Many clubs take advantage of the many small business owners in their membership to share the costs of a company holiday party with others. While large private events are essential to Q4 revenues, these shared holiday events allow those members with small businesses to host their staff and clients, with those special private event touches, to show their appreciation to their team… and also allows your club to capitalize on revenues that might have gone elsewhere.
It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.
For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.
The internationally known fund raiser, recently completed its fifteenth year, continues to benefit the John Wayne Cancer Foundation. The tennis tournament has traditionally been played with wood racquets and vintage tennis attire. This year’s event was once again be held at the Peterson estate in Costa Mesa.
It’s common nomenclature to give email a “traditional marketing” label because it has been around for more than 20 years now. (Time flies, doesn’t it?) However, even with rampant Facebook messaging, tweets, blogs, forums and smartphones, email still has many justifiable uses, especially for membership and marketing directors. To start off, though, let’s discuss some mail of the more physical kind.
The Pebble Beach Concours d’Elegance kicks off today, Thursday, and Private Club Marketing is excited to partner with Crewe Capital, Rolls Royce, BMW and Leisure Society for the 2013 CreweCup Charity Golf Tournament to raise money for the Bronze Buffalo Foundation.
The Rolls-Royce Wraith show car made its next stop in Newport Beach last week with a 2-day event. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.
Thursday evening, existing Rolls Royce owners were invited to a private reception for the reveal of the new Wraith, accompanied by catering from Tamarind of London and exquisite vino from Donelan Wines.
Friday allowed invited and interested buyers to experience the vehicle first hand, with a “ride and drive” at UK famed, Tamarind of London, at their exclusive Newport Coast restaurant.