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Annual Summer Garden Party at Montage Resort

June 25, 2013
Private Clubs Editor
events, networking, Private Club Marketing Press Releases

A big thank you to everyone who attended the Annual Summer Garden Party this weekend with us and the British American Business Council along with the World Affairs Council at the Montage Laguna Beach Resort.

The afternoon was perfect with 75-degree weather out on the resort lawn overlooking the ocean. All in attendance came with British flare, from suits to summer dresses, and fascinators that any hat aficionado would be proud to be present at.

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Newspaper Still Preferred Advertising Method for Luxury Buyers

June 17, 2013
Private Clubs Editor
Affluent, Club Marketing, Private Club Marketing Press Releases, Sales

During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...

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Leveraging Social Media’s Visual Reach

May 21, 2013
Private Clubs Editor
Club Marketing Ideas, resources, social media

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.

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Something better than “Young Professionals”

May 19, 2013
Private Clubs Editor
Gen Y, Membership Retention, Millennials, networking, retention planning, Sales

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

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Omaha CC Leveraging the 2013 U.S. Senior Open for Membership Development

May 16, 2013
Private Clubs Editor
Membership, News, Private Club Marketing Press Releases

Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.

Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.

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5 New Exigents For Luxury Brands

May 15, 2013
Private Clubs Editor
Affluent, Millennials, Retention, retention planning

Despite ongoing economic concerns, the last few years have largely been good for the financial performance of luxury brands.  The “Deep Dive” survey on luxury within the April 2013 Mendelsohn Affluent Barometer suggests the good times may continue to roll.

Consider the findings among Ultra Affluent – the 4% of the U.S. population with $250,000 or more in annual household income (their average HHI is over $500K). One-fifth of the Ultra Affluent plan to spend more on luxury in the next 12 months, compared to only 3% planning to spend less.

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