During a recent visit to San Francisco I met with the Associate Club Director, Kathy Sanders at the City Club of San Francisco and discussed the value the catering and events department placed on its newspaper advertising. Many inquiries for events came from people continuing to...
One of the signature things about Merion Golf Club is that its flagsticks aren't topped by flags, but rather by baskets. Wicker baskets, painted red on the front nine and orange on the back nine. The baskets are a symbol of Merion, used in the...
Ferrari and Veuve Clicquot have forged an alliance, promising an exceptional partnership at the international level and exciting projects to come. The link between these two iconic brands needs no justification beyond a common destiny.
Al Castro, Rancho Santa Fe Golf Club’s General Manager, appeared before the RSF Association Board on May 2 to request an additional 10 memberships for the Junior Executive membership category, once the club fills its first 10 memberships – and it’s filling quickly!
Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.
Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?
We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.
Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.
Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.
Despite ongoing economic concerns, the last few years have largely been good for the financial performance of luxury brands. The “Deep Dive” survey on luxury within the April 2013 Mendelsohn Affluent Barometer suggests the good times may continue to roll.
Consider the findings among Ultra Affluent – the 4% of the U.S. population with $250,000 or more in annual household income (their average HHI is over $500K). One-fifth of the Ultra Affluent plan to spend more on luxury in the next 12 months, compared to only 3% planning to spend less.
The term “black tie” actually refers to the black bow tie worn with a tuxedo suit. Simply put, a black tie event is one requiring traditional evening wear: for gentlemen, tuxedos; for ladies, formal dresses. But there are actually three tiers to the black-tie dress code. Below, a quick guide to evening wear expectations as identified on your invitation.
Private Club Marketing invites you to the 2013 Annual Summer Garden Party at the beautiful Montage Laguna Beach Resort. Enjoy a traditional afternoon tea with pimms, champagne, hors d'oeuvres, raffle prizes and sweeping ocean views....