17 of London’s Most Exclusive Private Members’ Clubs

The good life is about more than spectacular dining and cocktails. You also want luxury, amenities, natural beauty – and your own private concierge wouldn't hurt. Living well starts with good choices. 

While areas such as Mayfair and Pall Mall are still synonymous with the members club scene, an explosion of more accessible, affordable, and arguably trendier clubs have shaken things up.

Whether you are looking for a wellbeing sanctuary, to indulge in the world of fine wine, fine art, live performances, and intrepid exploring, or just somewhere with cool rooms where cool-looking people hang out, each club has its very own niche, making it ever trickier to pick the right one.

We've rounded up a selection of London's most exclusive private members' clubs, which cost between £150 to over £5,000 — or the cost of a new car — for an annual membership. Here are Business Insider‘s 2017 list of London's most exclusive private members' clubs.

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Wimbledon Tennis Party Season

The British tennis season is upon us, with the Wimbledon tournament finally under-way. Dust off your tennis whites and host a get-together complete with tennis-themed party games, smashing food and plenty of strawberries and cream, inspired by the All-England Club. Private Club Marketing can assist you with membership event ideas & creative marketing to drive member usage.

See samples below and reach out to us, for more information by clicking HERE!

5 Steps to Start Marketing Your Summer Pipeline

I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!

It is the job of sales leadership to have a 90-day and beyond vision into pipeline marketing and membership sales planning. Now is the time to make sure there are extra efforts in your membership and marketing plans to increase your visibility.

What kinds of programs or activity are you launching in the next 60- 90 days to make sure your summer is busy?

I have simply built a list to help you think through your options, and I would like our readers to certainly add their thoughts and ideas as well. Let’s all work together to ensure mutual success.

1. Hunt your existing membership base: hold Member Appreciation events, make sure you have a plan to contact each new member and offer to get them connected into the club and to bring a non-member friend along.

2. Ask your vendors for idea’s and find out what other organizations are using to increase activity.

3. Schedule outreach (prospecting) events for regional access; if you cover a large area or even a single city, schedule morning events in two separate areas, one day apart. One might be on the North side of your city, the second in the South (as an example). As you prospect, make sure prospects (and your membership committee) know of both events – this will make it easy for them to attend or pass along a referral. Example; We had a club cater an open house and had the realtor invite her most recent ten client couples to visit. The next night we hosted a prospective member open house at the Club.

4. Buy a new database and create a fun mailing and use oversized postcards. ***Private Club Marketing can help with this***

5. Have your Membership Director block a minimum of two hours a week to prospect new opportunities. Great examples: museum openings, chamber of commerce meetings and important non-profit marketing committee meetings (many of your members sit on these boards – just ask).

These are just a few to start the dialogue; the key is to make it happen-Now!

What are your ideas?

7 Special Suggestions for Mothers Day Marketing Ideas

If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan.

In the U.S., Mother’s Day falls on the second Sunday of May each year. A successful Mother’s Day marketing plan can drive inquiries for membership that successfully attracts prospects who are looking to join a private club – your personalized, thoughtful or unique Mother’s Day offerings might be exactly what they've been looking for.

1. A Beverage-Based Bevy of Beautiful Babes

From tea parties to coffee klatches to wine tastings – it’s often more about who you are with than what you are doing. Host a ladies or family-friendly event to honor one or many moms in May.

2. Suggest Something Simply Chic

It’s likely that many of your Members would love to get something truly unique for their mom, wife, grandmother, aunt – any of the women they want to honor on Mother’s Day – but they simply can’t think of anything that fits the bill.

Create a list of simply chic unique or one-of-a-kind Mother’s Day gift ideas from your business and promote during the weeks leading up to May 14 on your website, lobby displays, social networks and email marketing.

3. Feature Future Finds

Promote your newest pro shop products or spa services for Mother’s Day to support launch efforts. Nothing new? Read on, and use old things in new colors to boost member interest this May.

4. Tempt and Tantalize with Tinted Trends

Whether you have new promotions, services or products, the chances are that you can create Mother’s Day promotions around events that come in the freshest trend colors for spring and summer 2017. Create colorful, eye-catching displays in your club lobby and online to get the attention of your members.

5. Embrace Entrepreneurial Expansion

This could be the perfect time to expand your retail with new point of sale displays, accessories and other impulse buy items that can boost average ticket sales and provide you with perfect gift ideas for moms.

6. Provide Products that are – or can be – Personalized to Perfection

Few moms fail to appreciate gifts that are personalized with their kids names or photos; and these days, just about anything can be personalized! Even gift and greeting cards can be personalized to convey the message that someone went the extra mile when choosing this year’s Mother’s Day gift.

7. Design a Delightful Dalliance

Whether it’s a relaxing experience for mom by herself or for a special mom along with her kids, spouse or another loved one, designing an experience that can be sold as a Mother’s Day gift makes perfect sense.

Sea Pines Country Club Will Not Be Like Your Father’s Hangout

Sea Pines Country Club is sinking more than $2.7 million into updates and an expansion of its clubhouse to appeal more to an incoming generation of members, club officials said Thursday.

“If you are not changing, you are going to die in this industry,” said Robbie Ames, general manager and chief operating officer for the private club located at 30 Governors Road.

Renovations will include work on the clubhouse’s indoor and outdoor pools, along with expanding the 5,000-square-foot Blue Heron Pub and grill by an additional 1,250 square feet.

The expansion of the grill will give members a more relaxed option after a round of golf, Ames said. The grill will share the same expansive views of the tidal marsh as the more upscale dining room found at the club, he said.

A screened-in deck will welcome families along with a fire pit nestled under the oak trees overhanging the pub, said Ames.

“The club is catering and changing for all generations,” he said. “The country club member of today demands a more casual and relaxed environment, unlike their dad’s club.”

The expansion and renovation of the pub will be done by Choate Construction of Georgia — the same company that recently updated the Harbour Town Club House. Work is expected to be completed by the end of July, Ames said.

Jumping onto the millennial bandwagon of farm-to-table, Ames said more than 1,000 square feet of herbs and vegetables are being planted around the clubhouse. He said the produce will be used in the meals served at both the restaurant and grill.

A new children’s pool with jet-water features also is a way to draw in younger family members, he said, adding the indoor and outdoor pool areas should be opened by the end of month.

Another expansion and renovation of the clubhouse’s workout room is also planned, Ames said. Details of the cost and square footage of that project are not yet available, but work should start by the end of the year, he said.

About 860 families own memberships to the club, which is a private entity separate from the Sea Pines Resort and Sea Pines Community Services Associates, said Karen Fleming, club director of membership development.

“We are kind of like a property owner with a very large house and yard,” Fleming said of club, which offers tennis, swimming, golf and community events for members, who are invited to join.

The clubhouse was built in 1991 and has undergone several renovations, with the latest in 2011.

Read more here: http://www.islandpacket.com/news/business/real-estate-news/article144444569.html#storylink=cpy

Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski

Yellowstone Club, a private ski resort and residential community near Big Sky, Montana, was a pioneer in the members-only space. The first private club with its own mountain, its uber-rich members include Bill and Melinda Gates, Google's Eric Schmidt, Justin Timberlake and Jessica Biel, former Vice President Dan Quayle, and NBCUniversal CEO Steve Burke, as well as many Wall Streeters.

It's 2,200 acres of powder offer world-class skiing from the bunny slopes to its 2,700-vertical-foot drops, but to gain access to the club's exclusive mountain, you must own property within the community limits. Real estate prices can range greatly, from $2 million all the way up to $25 million. Members must also pay an initial fee of $300,000 and an annual fee of $37,500.

Founded in 2001 by Tim Blixseth and his then-wife Edra, the club has endured its fair share of turmoil. It was forced to file for bankruptcy in 2008, and, ending this July, Blixseth spent 15 months in prison for civil contempt of court.

However, in June 2009 CrossHarbor Capital Partners' cofounder, Sam Byrne, paid $115 million for Yellowstone Club, ushering in a new era and helping to turn the club around financially. The more recently redesigned Rainbow Lodge, with its spa, fitness center and pool, is the newest evidence that Yellowstone Club is working to stay up-to-date with the modern skier.

Ahead, 15 photos that show the joys of private skiing: no lift lines, and plenty of breathing room out on the slopes.

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6 Ways to Attract More Members Through Cross-Promotion this Easter

To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR.

Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion.

  1. Print joint promotional messages on your receipts.
  2. Offer a reduced price, special service, or convenience if Members make reservations at certain events, or buy products from you pro shop or fitness center.
  3. Hang signs or posters promoting your featured upcoming event, but also include a “save the date” section.
  4. Drop 5×7 postcard promotions in kid’s Easter Baskets.
  5. Send featured reminder emails about Easter Sunday, with 2 of your next events and promotions included below the feature.
  6. Encourage your staff to mention your upcoming events and ask Members if they are planning to attend.

The Masters Tournament Ready Soundtrack

Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master's week purposes. (Don’t forget to replay the Masters theme music ad nauseam.)

A few suggestions:
Georgia On My Mind – Ray Charles
A Sunday Kind of Love – Etta James
April Love – Pat Boone
Eye of the Tiger – Survivor
Straight Down the Middle – Bing Crosby
Fly Like an Eagle – Steve Miller Band
Ace in the Hole – George Strait
It Don’t Mean a Thing (If I Ain’t Got That Swing) – Duke Ellington

We've also got this playing on our Spotify station at Private Club Marketing this week. Feel free to check it out > HERE on Spotify

 

 

 

 

Creative Golf Marketing Ideas for February

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members.

Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, content marketers have at least four opportunities: Valentine’s Day, Presidents’ Day, Super Bowl 51, and the Oscars.

nfl golfers

Superbowl Sunday: February 5

On Sunday, February 5, 2017, the Patriots will play the Falcons in Super Bowl 51. An estimated 100 million+ people will watch the game live. Millions will hold a Super Bowl party, and you probably are hosting something at your club as well.

Anytime that you have an event capture a nation’s imagination in the way that this one does, it creates opportunities for content marketing. For example, marketers could publish Super Bowl-related how-to articles, interests reads or videos, like these.

creative golf marketing
Valentine’s Day: February 14

Beyond roses and boxes of assorted chocolates, Valentine’s Day can be a significant opportunity for online retailers. American couples spend about $200 each exchanging gifts — males will spend about twice as much as females — making the holiday an important one for retailers.

Content marketing published around this lovers’ holiday might have one of two aims. First, online stores could simply seek relationships with customers. Second, content may be used to win Valentine’s Day sales.

Companies featuring products that do not make for great Valentine’s Day presents — think fishing lures or building supplies — may opt for the first approach.

One option could be to feature love stories about important customers. These stories could take a couple of forms. Marketers might publish the customer’s own love stories. describing how the featured customers met and what makes their relationship special. You could hold an online contest asking customers to submit their love stories. Pick a few compelling stories, and contact the customers for an interview.

For the second option, content marketers have several options.

 

presidents and golf

President's Day: February 20

The holiday is also an opportunity for content marketing. In fact, nearly any historic holiday can be an opportunity for content marketers to simply describe the holiday’s origin. An article or video about Presidents’ Day could tell a story about the leaders it is meant to honor or explain why the holiday is celebrated in February.

An historic approach is the tip of the proverbial iceberg for content marketing. Consider these examples of what your club's marketing department might publish.

This sort of approach to content marketing is really a form of journalism. In years past, retailers purchased advertisements in newspapers and magazines because they wanted those ads to appear next to stories — content that people wanted to read. Now, rather than buying an ad, retailers are creating the content.

academy award golf

The Academy Awards: February 26

The Oscars or Academy Awards honor achievements in the American film industry. The ceremony has been held annually since 1929. It lets viewers learn more about the celebrities behind the year’s most popular movies.

 

The London-based Hospital Club to open Los Angeles outpost in 2018

Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals.

The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard and Vine Street. That building, located across from the historic Capitol Records building, will be renovated to contain a slew of performance and shared office and studio spaces, as well as hotel rooms.

The new complex dubbed h. Club LA, will house facilities for film screenings, musical performances, exhibitions, among other types of cultural programs. It will also provide up to 36 bedrooms for use by the public. Hotel guests will become temporary members during their stay and will have access to the member facilities. The club will also offer a slate of member-accessible amenities, like a rooftop patio and restaurant, co-working spaces, gym, and music studio.

In recent years, Hollywood has exploded with a large crop of housing, office, and mixed-use developments, including an office tower currently under construction by Gensler, called the Icon. Los Angeles-based LARGE Architecture is also working on a midcentury modern style-inspired mixed-use residential tower in the neighborhood. The area also hosts a growing contingent of technology-related companies including headquarters facilities for Netflix, CNN, and Live Nation. With its Hollywood outpost, Hospital Club owners are betting the growing creative industries in the area will be a boon to business. Sue Walter, chief executive of Hospital Club, told the Los Angeles Times, “Big names are moving into the area. I have been astonished by the level of development. It’s like it’s on the cusp of something exciting that is about to explode and we want to be part of that.”

The club, which offers half-price memberships to individuals who are under the age of 30, is scheduled to open in 2018.

Source: https://archpaper.com/2017/02/hospital-club-los-angeles-outpost/