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The Tennis Club at Newport Beach partners up with Private Club Marketing

The Tennis Club at Newport Beach partners with Private Club Marketing for major upgrades including US Open quality courts and 12 new pickleball courts near Fashion Island.

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Private Members’ Clubs Give Up Armchairs for Workspaces

Private members’ clubs are revolutionizing by combining exclusivity with co-working functionality, creating premium club working spaces for professionals.

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Golf & Entrepreneur Magazine Podcast Interview

Ryan Walker interviews Zack Bates about building Private Club Marketing into a leading membership advisory firm for Top 100 private clubs across the U.S.

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5 Takeaways from the Florida Membership Marketing Summit

[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]

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The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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#LiveUnderPar: PGA Tour Launches New Advertising Campaign

[vc_row][vc_column][vc_column_text text_larger=”no”]For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively […]

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GolfInc Business Names Private Club Marketing Amongst The Best on Social Media

[vc_row][vc_column][vc_column_text text_larger=”no”] Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online The exclusive memberships of some of the world’s most expensive and swanky private members’ clubs enjoy much more than just eye-catching décor, unique amenities and fabulous views. They open windows onto vibrant […]

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Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

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New Private Clubs Embrace Young Creative Class

New private members clubs are revolutionizing exclusive networking by targeting young creatives with modern amenities like co-working spaces and rooftop pools in premium locations.

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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