Sea Pines Country Club is sinking more than $2.7 million into updates and an expansion of its clubhouse to appeal more to an incoming generation of members, club officials said Thursday. “If you are not changing, you are going to die in this industry,” said Robbie Ames, general manager and chief operating officer for the […]
Yellowstone Club, a haven of exclusivity and indulgence nestled amidst the snow-capped peaks of Montana’s Big Sky Country, beckons the world’s ultra-wealthy with its unparalleled skiing experience, luxurious accommodations, and secluded atmosphere. For those who can afford the hefty price tag of membership, Yellowstone Club offers more than just a ski resort – it is a world where dreams are made and desires are fulfilled.
[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR. […]
Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master’s week purposes. (Don’t forget to replay the Masters theme music ad nauseam.) A few suggestions: Georgia On My Mind – Ray Charles A Sunday Kind of Love – Etta James April Love – Pat Boone Eye of […]
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members. Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, […]
Play It Where It Lies, Mr. President The White House Putting Green lies a short walk outside the Oval Office door to the southeast. A putting green was first installed by President Dwight Eisenhower in 1954 with help from the United States Golf Association and private donations. Ike had difficulty keeping the squirrels (which Harry […]
Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals. The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard […]
Here’s a look at the NFL’s top 10 best golfers. What do NFL football players do in the off-season? Surprisingly, many swap their football cleats for golf shoes. And more than a few who have serious game on the gridiron do a pretty good job of bringing it on the golf course as well. Tony […]
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]
From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence. Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, […]
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