Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master’s week purposes. (Don’t forget to replay the Masters theme music ad nauseam.) A few suggestions: Georgia On My Mind – Ray Charles A Sunday Kind of Love – Etta James April Love – Pat Boone Eye of […]
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members. Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, […]
Play It Where It Lies, Mr. President The White House Putting Green lies a short walk outside the Oval Office door to the southeast. A putting green was first installed by President Dwight Eisenhower in 1954 with help from the United States Golf Association and private donations. Ike had difficulty keeping the squirrels (which Harry […]
Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals. The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard […]
Here’s a look at the NFL’s top 10 best golfers. What do NFL football players do in the off-season? Surprisingly, many swap their football cleats for golf shoes. And more than a few who have serious game on the gridiron do a pretty good job of bringing it on the golf course as well. Tony […]
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]
From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence. Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, […]
Ready for a first class experience before takeoff? Check out the unique amenities offered to the pre-boarding privileged in the most luxurious airport lounges in the world For those who have not traveled business-class seat, and long to be in a first-class air experience, it is usually a moment of surprise to see the benefits […]
Discover Strategies to Elevate Your Golf Course’s Status with Golf Digest’s Top 100 List. Learn How to Design a Challenging Course, Vary Terrain, Use High-Quality Materials, Maintain Impeccable Conditions, and Add Unique Character. Make Your Golf Course a Top 100 Contender Today!
The near and long-term rewards to taking the following steps are much more rewarding best practices for club marketing and memberships. If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate […]
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