Ryan Walker interviews Zack Bates about building Private Club Marketing into a leading membership advisory firm for Top 100 private clubs across the U.S.
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[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]
[vc_row][vc_column][vc_column_text text_larger=”no”]For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively […]
[vc_row][vc_column][vc_column_text text_larger=”no”] Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online The exclusive memberships of some of the world’s most expensive and swanky private members’ clubs enjoy much more than just eye-catching décor, unique amenities and fabulous views. They open windows onto vibrant […]
Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]
Verb Brands reveals the 25 most influential luxury digital marketing leaders of 2017, including Private Club Marketing’s CEO Zack Bates and industry pioneers transforming luxury brand experiences.
Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.
Newport Beach Country Club earned Golf Inc.’s Clubhouse of the Year award for its stunning 56,000-sq-ft facility in California Coastal Craftsman style.
New private members clubs are revolutionizing exclusive networking by targeting young creatives with modern amenities like co-working spaces and rooftop pools in premium locations.
