Ambience of unalloyed comfort gives way to challenge shared office market Soon after the launch of London’s lavish private members’ club 12 Hay Hill, its boss Stephanos Issaias had to throw out all the sofas and chairs on one of the floors and replace them with less comfortable seating. Unlike many traditional private clubs, 12 […]
Ryan Walker, Publisher of Golf & Entrepreneurship Magazine sat down with Zack Bates for the G&E podcast to talk about how Zack got his start in the golf and club business, and how Private Club Marketing came to be one of the most influential membership advisory firms to Top 100 private clubs and luxury brands […]
[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]
As far as live horse racing track competitions go, the Kentucky Derby is the crown jewel of live horse races. Since the official race is almost here, we want to share some Kentucky Derby facts so that you can impress your friends over a refreshing Mint Julep.
[vc_row][vc_column][vc_column_text text_larger=”no”]For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively […]
Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]
Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some […]
Explore Soho House & Co’s remarkable journey into the digital landscape, led by Kris Shaw, the visionary Digital Director. Learn how they’ve transformed from a clean slate in 2009 to a digital powerhouse, with insights into their content strategy and future aspirations. Discover the challenges and triumphs of integrating third-party services, and gain valuable insights into the evolving digital landscape from a hospitality industry leader.
Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium. “We’ve see a huge jump in the number of the new types of club coming online, as compared to the […]
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