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Export Food and Drink Lifestyle

A Toast to Summer! Cheers to Fall!

Labor day has come and gone. Enjoy the best wines of the Summer, and preview this Fall’s most sought after Collection of Reds! Join us in raising a glass to Summer’s end and to all that Autumn has to offer. To make your upcoming plans even more memorable, Private Club Marketing’s partner The Luxury Marketing Council will be providing 20% […]

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Export Food and Drink Lifestyle

Steps in making the most sought out drink in the U.S. Open

Discover the iconic Honey Deuce cocktail recipe that’s been the US Open’s signature drink for over a decade. Learn to make this refreshing Grey Goose and Chambord cocktail at home.

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Club Life Export

New Twists on an Old Favorite: 2016 Updates to the “Arnold Palmer” Cocktail

The classic Arnold Palmer gets exciting 2016 updates! From vodka-spiked Dirty Arnolds to tamarind twists, discover fresh takes on golf’s favorite drink.

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Club Life Export

Inside L.A.’s Private Beach Club Scene

LA’s private beach clubs offer exclusive oceanside luxury for up to $85K in membership fees. Industry insiders gather at century-old stalwarts like Jonathan Club and Bel-Air Bay Club for privacy and prestige.

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Export Partner News

The Newport Beach Country Club Has a New, $40 Million Clubhouse

Newport Beach Country Club debuts its stunning $40 million clubhouse with harbor views, championship golf, and world-class dining. The ultimate O.C. luxury experience awaits.

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Affluent Export

Six Trends in Affluent Golfer Spending

Affluent golfers with household incomes over $150K represent 20% of all golfers but drive a third of greens fees spending. Explore the key trends shaping their purchasing decisions.

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Club Marketing Export Member Communication Private Club Marketing Press Releases

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Export social clubs

Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]

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Export News

Asian Club Managers Focus on ‘Preparing for the Future’

More than 160 delegates have returned to their clubs to put into practice the invaluable nuggets of knowledge they picked up during the 11th Asian Club Managers Conference. Read More

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Club Marketing Export Lifestyle Member Retention Membership Retention

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Wingtip Club’s CEO Ami Arad shares how his San Francisco hybrid retail-social club creates lasting member value through community building and shared experiences.

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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