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A Toast to Summer! Cheers to Fall!

Labor day has come and gone. Enjoy the best wines of the Summer, and preview this Fall’s most sought after Collection of Reds! Join us in raising a glass to Summer’s end and to all that Autumn has to offer. To make your upcoming plans even more memorable, Private Club Marketing’s partner The Luxury Marketing Council will be providing 20% […]

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Export Food and Drink Lifestyle

Steps in making the most sought out drink in the U.S. Open

For the last ten years, The Grey Goose and Chambord-filled Honey Deuce cocktail has been the trademark of the US open. The US Open has the Honey Deuce, while the Kentucky Derby has the mint julep. In 2007, the drink was created by Grey Goose mixologist Nick Mautone, which contains the tasty combination of lemonade, […]

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Club Life Export

New Twists on an Old Favorite: 2016 Updates to the “Arnold Palmer” Cocktail

The classic “Arnold Palmer,” might as well be the official beverage of golf. Named after famed PGA tour rock star, Arnold Palmer himself in 1960 at the U.S. Open at the Cherry Hills Country Club in Denver. This mix of iced tea and a generous splash of lemonade started out as a refreshing post-round soft […]

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Club Life Export

Inside L.A.’s Private Beach Club Scene

[vc_row][vc_column][vc_column_text text_larger=”no”] Sure, there’s a 30-mile stretch of public sand in the city, but only a few places where you can pay as much as $85,000 in equity shares to be vetted, schmooze with industry peers and play paddle tennis on top of it all.

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Export Partner News

The Newport Beach Country Club Has a New, $40 Million Clubhouse

That club life though. Orange County residents who want a little extra something something this summer might try their luck at procuring a membership to the Newport Beach Country Club, which has just unveiled its all-new, $40 million, 56,000 square foot Clubhouse. This private, two-story structure has been designed in the Craftsman style, a signature look for Orange […]

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Affluent Export

Six Trends in Affluent Golfer Spending

The economic clout of the affluent is staggering. As of 2015, the Top 1% possess half of the world’s wealth. That number is up from 44% in 2009. The Top 10% own 88% of the world’s wealth, up from 83% in 2009. Golf and wealth are closely linked… as income increases, so do golf participation […]

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Club Marketing Export Member Communication Private Club Marketing Press Releases

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Export social clubs

Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]

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Asian Club Managers Focus on ‘Preparing for the Future’

More than 160 delegates have returned to their clubs to put into practice the invaluable nuggets of knowledge they picked up during the 11th Asian Club Managers Conference. Read More

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Club Marketing Export Lifestyle Member Retention Membership Retention

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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