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Industry News & Trends

AKJxPCM :: Events and Private Clubs

Learn how top private clubs create exceptional member experiences with innovative events and activities. Expert insights from AKJOHNSTON on safe, engaging club programming.

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Industry News & Trends

Thought Leadership Discussion with Austin Johnston of AKJOHNSTON Group

Discover innovative private club event ideas from Austin Johnston of AKJOHNSTON Group. Learn safe, engaging member activities for the COVID-19 era and holiday season planning.

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Seasonal Marketing Ideas

10 Creative Marketing Ideas for January

Kick off the new year with fresh marketing strategies! Explore 10 creative January marketing ideas including Google optimization, New Year’s content, and seasonal campaigns to grow your business.

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Club Marketing & Strategy Industry News & Trends

Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]