Private Club Marketing
The Laver Cup’s escalating-points scoring solves the exact problem that kills most fall tennis leagues: matches that stop mattering by week six. Here’s how to run a capped, team-format finale on Laver Cup rules — and why the waitlist you generate matters more than the event itself.
The Veolia Pickleball Nationals, Premier Padel’s Paris Major, and the US Open final all land within two weeks of each other this September. Here’s what the capacity and capital-spend data says about where club racquet sports investment — including padel club membership — is actually heading, with real examples from five clubs already building for it.
How private racquet clubs are turning the pickleball boom into membership growth without alienating tennis members. Data, tensions, and a marketing playbook.