Mid-summer presents a golden opportunity for private club membership growth as seasonal visitors and second-home owners actively seek engaging, high-touch experiences that extend beyond leisure. With 63 percent of clubs reporting increased membership and growing waitlists, the demand is clear and the competition is rising. Clubs that position themselves as vibrant lifestyle hubs, offer flexible preview memberships, and elevate their hospitality programming are well positioned to convert seasonal interest into lasting engagement. This moment is not just about filling tee times. It is about securing the future of your club’s brand, community, and long-term value.
