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Forbes list of Richest Celebrities includes Tiger Woods & Phil Mickelson

The 20-Person List Contains Only 2 Athletes, both of the Richest Golfers in the World Forbes recently came out with its “Richest Celebrities 2016” list, and two golfers made the cut. These are people who got rich off their fame and does not consider the ones who got famous because of their wealth. Phil Mickelson […]

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Club Life Export

Friends of James Beard Enjoy Dinner Benefit at Winged Foot Golf Club

Hundreds of pages filled with elite club histories, intimate photographs, recipes and stories from select golf clubs & destinations. On November 10th of this year, the reserved, private, and internationally famous Winged Foot Golf Club welcomed guests to a “unique and groundbreaking” benefit event. On a pleasant Thursday evening, this exclusive club in Mamaroneck, NY played host […]

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Golf Snapchat Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Snapchat, we at Private Club Marketing have curated a list of accounts you should be following. With golf looking for more ways to attract a younger demographic Snapchat’s platform is perfect for getting your message out to the loyal young […]

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Interview with Troon Enterprises’ Ricky Potts

We at Private Club Marketing had the opportunity to have a discussion with Ricky Potts, a content specialist, golfer, craft beer and EDM enthusiast. As Troon Enterprises’ digital communications manager, he imparts valuable insight into how the two worlds of social media and club lifestyle intersect:

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Jordan Spieth House: Tour Golf’s Best Player’s $7.1 million Dallas mansion

One of the best golfers in the world is living large in Dallas. See Inside Jordan Spieth’s New $7.1 Million Mansion. The house originally listed for $8.5 Million. The 22-year-old golfer, currently ranked No. 1 in the world, opened his 2016 season with a dominant win at the Hyundai Classic. In 2015, he made a whopping $53 […]

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Club Life Export

Inside L.A.’s Private Beach Club Scene

[vc_row][vc_column][vc_column_text text_larger=”no”] Sure, there’s a 30-mile stretch of public sand in the city, but only a few places where you can pay as much as $85,000 in equity shares to be vetted, schmooze with industry peers and play paddle tennis on top of it all.

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Club Marketing Export Member Communication Private Club Marketing Press Releases

Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]

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Asian Club Managers Focus on ‘Preparing for the Future’

More than 160 delegates have returned to their clubs to put into practice the invaluable nuggets of knowledge they picked up during the 11th Asian Club Managers Conference. Read More

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Club Marketing Export Lifestyle Member Retention Membership Retention

Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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