Jordan Spieth House: Tour Golf’s Best Player’s $7.1 million Dallas mansion

One of the best golfers in the world is living large in Dallas. See Inside Jordan Spieth's New $7.1 Million Mansion. The house originally listed for $8.5 Million.

The 22-year-old golfer, currently ranked No. 1 in the world, opened his 2016 season with a dominant win at the Hyundai Classic. In 2015, he made a whopping $53 million. Last April, he bought a $2.3 million home in the affluent Preston Hollow neighborhood of Dallas.

Now, he's added a second Preston Hollow mansion to his collection — this one for $7.1 million.

According to The Dallas Morning News, Spieth purchased the five-bedroom, six-full- and two-half-bathroom house in an exclusive gated community within Preston Hollow from fellow Under Armour PGA golfer Hunter Mahan, who originally listed the house for $9.5 million in 2014.

Click the images above to take a tour of Spieth's new house:

 

11 Most Exclusive Yacht Clubs in America

If you’re looking for a place to dock that new yacht of yours, you can’t go wrong with any of the 11 most exclusive yacht clubs in America.

Owning a yacht is the ultimate show of wealth. But getting one is just a first step on claiming your spot among the world’s elite. Some would argue that a membership in the right, preferably highly exclusive, yacht club is just as important as the actual ownership of a boat. Belonging to one of the most exclusive private clubs in America is well and fine, but a yachting club is a completely different matter.  Just ask Roman Abramovich. Apparently, owning one of the most expensive private jets in the world as well as the most expensive yacht isn’t enough to secure him a place among the British elite, who still snubs him regularly (but not his money, which they welcome.) Unfortunately for poor Russian tycoons, British yacht clubs are the epitome of exclusiveness. For instance, the most prestigious yacht club in the world, Royal Yacht Squadron, didn’t accept women until 2013. Some would say that this is the exactly the type of misogyny we have seen before, but gentlemen of the RYS took it one step further by not accepting the Queen as a member, despite the fact that Her Majesty is the patron of the club, supplying them with the Royal adjective in their name.

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Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships.

On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming alive before its official opening this week.

All over the fifth and sixth floors, well-dressed creative types laboriously banged away at their laptops and huddled in important-looking gaggles discussing the sort of things creative types spitball about. The place had the energy of a beehive designed by Philippe Starck, with the low murmur of efficiency as the only background noise.

Sprawling across three floors of the Spring Studios building—home to New York Fashion Week, Tribeca Film Festival, and the Independent Art Fair—Spring Place is a new(ish) breed of workspace and clubhouse. Think Soho House meets Neuehouse, a playground for jet-setters to get some work done while they also fraternize with their cohort in the comfort of their own exclusive grotto. Some floors are for serene study and chin-stroking, other floors are for schmoozing and air-kissing.

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Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip ClubAmi Arad found the balance of member value and experience?

At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

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Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We've been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

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Go Inside Private Clubs Around the World

Founded in 1963 by Mark Birley and named for his then wife, Annabel’s has been one of the world’s most exclusive private nightclubs ever since. Its posh Mayfair bar and restaurant was originally designed by Birley and decorator Nina Campbell, and later updated by Birley’s daughter, India Jane. Frank Sinatra was one of the first to join, and the club has hosted royalty (actual and Hollywood) ever since, drawing the likes of Prince William, Lady Gaga, and Mick Jagger. annabels.co.uk

Founded in 1963 by Mark Birley and named for his then wife, Annabel’s has been one of the world’s most exclusive private nightclubs ever since. Its posh Mayfair bar and restaurant was originally designed by Birley and decorator Nina Campbell, and later updated by Birley’s daughter, India Jane. Frank Sinatra was one of the first to join, and the club has hosted royalty (actual and Hollywood) ever since, drawing the likes of Prince William, Lady Gaga, and Mick Jagger. annabels.co.uk

Dark and secretive, Silencio is everything you would expect from a members-only club created by David Lynch. The director teamed with designer Raphael Navot, French firm Enia Architectes, and lighting designer Thierry Dreyfus on the Paris space, which includes a stage and dance floor, a screening room, a forestlike smoking area, a gilded bar and lounge, and more. Members enjoy exclusive access and performances before midnight, and the club is open to nonmembers—who can make it past the choosy bouncers—after the stroke of 12. silencio-club.com

Owner Alan Linn opened Norwood as a hub for New York City’s creative talents. The Chelsea building, which dates from 1845, has been a private residence, the Shelter for Respectable Girls, and a funeral home. Linn worked with Simon Costin—who creates the backdrops for the Alexander McQueen runway shows—and Robert Greene to develop the interiors, which feature 13 fireplaces, blue-chip art, and custom furniture. Amenities including a restaurant, walled garden, top-floor terrace, and three bars draw hip visitors; actresses Allison Williams, Amanda Seyfried, and Emily Blunt have been spotted there. norwoodclub.com

The place to see and be seen for actors, studio execs, and other boldface names in Los Angeles, Soho House West Hollywood occupies the top two floors of a 14-story building on Sunset Boulevard. The Soho House design team gave their traditional British club aesthetic a relaxed California twist, using a muted palette, unpolished chevron floors, and floor-to-ceiling windows. AD100 designer Waldo Fernandez also contributed to the project. Olive trees hung with wicker lanterns create an illuminated canopy over diners in the rooftop restaurant, which offers views of the surrounding city. sohohousewh.com

The opulent and eclectic Kee Club has been a popular Hong Kong destination since it opened in 2001—for both its sumptuous design and its dim sum lunches (Gwyneth Paltrow is a fan). Located in the Central district, the space includes salons richly appointed in red, green, gold, and blue, a 1950s-inspired library, a moody bar, and a dining room with walls layered with fine art and artifacts. The club frequently hosts art exhibitions, runway presentations, and trunk shows. keeclub.com

Ken Fulk brings his exuberant eye to the design of San Francisco’s the Battery. The private club was opened last year by Michael and Xochi Birch, founders of the social network Bebo, which sold to AOL in 2008 for $850 million. The five-level, 58,000-square-foot club features several bars, 717b restaurant, a spa and gym, 14 hotel rooms, and a luxurious penthouse suite complete with Viking appliances and a terrace with views of the Bay Bridge. For a taste of life at the Battery, nonmembers are welcome to book hotel rooms and enjoy the club during their stay. thebatterysf.com

If you’re looking for New York City’s power players, check Core: Club, a favorite of executives and moguls like producer Harvey Weinstein, C. Wonder founder J. Christopher Burch, and agent Ari Emanuel. The location includes amenities such as a gym, spa, Paul Labrecque hair salon, bar, restaurant, and extensive cultural programing. The stylish surroundings, designed by Span Architecture, are accented by an impressive art collection, with works by Andy Warhol, Kenny Scharf, Jonathan Yeo, Sean Landers, and Yi Chen. thecoreclub.com

House of St. Barnabas in London’s Soho neighborhood is not your average members club. For starters, it operates as a nonprofit, with membership fees going to the in-house Employment Academy, which provides job training to the homeless. Plus, the membership is anything but stuffy: Founders include fashion photographer Rankin, musician Jarvis Cocker, and actor Brian Cox. The house itself is a historic Georgian building with spectacular architectural details that are highlighted by Grainne Weber’s vibrant interiors. hosb.org.uk

Located on the 51st floor of the Roppongi Hills Mori Tower, the Roppongi Hills Club boasts panoramic views of Tokyo. The sleek, urban space was designed by Sir Terence Conran’s firm Conran & Partners and includes seven restaurants and two bars, plus spaces for private dining, meetings, and events. roppongihillsclub.com

Residence is set in a restored Georgian townhouse on St. Stephen’s Green in Dublin. The club offers elegant meeting rooms, a piano bar, a nightclub, casual outdoor dining, and an award-winning restaurant with food sourced from chef Graham Neville’s own garden. Member events range from golf outings and barbecues to Hub41@Residence, a speaker series featuring industry leaders. residence.ie

Buenos Aires’s chic Palermo neighborhood is home to the Clubhouse, a social club with enviable cultural offerings. Designer Jon Padgett and cofounder Parker Stanberry converted a four-story house to include three guest suites (available to nonmembers), a lounge, a terrace with an outdoor fireplace, and two bars. The pièce de résistance is the pool garden, which is shaded by high, ivy-covered walls. Members can take advantage of art exhibitions, private dinners, and film screenings. clubhouseba.com

Florida: Not Exactly Fifty Shades of Gray

If you think Florida is the land of more than fifty shades of gray, think again!

A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your basic under 40 crowd) are invading Florida.

Since 2010, St. Petersburg's millennial population has increased 6 percent. Tampa, due partly to the University of South Florida, boasted a 7 percent increase in millennials; that demographic now accounts for 24 percent of its residents.

Curious as to how these statistics have had an effect on private clubs, Private Club Marketing checked in with a few clubs in the St. Petersburg/Tampa Bay area. Here are our findings:

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