Club Marketing Ideas

6 Ways to Attract More Members Through Cross-Promotion this Easter

[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members...

Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We’ve been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

Professional Club Marketing Association

New Club Membership & Marketing Resources

Join our exclusive, invite-only, online resource for Private Club Membership Professionals to learn and share the secrets to success.  In addition to membership tools when you need them, you will also receive regular updates as to what’s current in the industry, articles and access to an open forum where you will be able to communicate with private club marketing professionals worldwide.

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Leveraging Social Media’s Visual Reach

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.