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PCM News

5 Takeaways from the Florida Membership Marketing Summit

[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]

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Industry News & Trends

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Industry News & Trends

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Club Profiles

Newport Beach Country Club – Clubhouse of the Year

Newport Beach Country Club earned Golf Inc.’s Clubhouse of the Year award for its stunning 56,000-sq-ft facility in California Coastal Craftsman style.

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Club Marketing & Strategy

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Discover Excellence: Platinum Clubs of America’s Prestigious Partnership with Private Club Marketing. Explore the Legacy, Innovation, and Unparalleled Expertise of Platinum Clubs in the World of Exclusive Private Members’ Clubs.

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Industry News & Trends

Sea Pines Country Club Will Not Be Like Your Father’s Hangout

Sea Pines Country Club is investing $2.7 million in major renovations to attract millennial families with casual dining, new pools, and farm-to-table features.

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Golf

Pipeline Marketing: 3 Ways Golf Clubs Can Improve ROI

Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]

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Club Marketing & Strategy

Private Club Marketing Named ‘Membership Consulting Firm of the Year’

After overseeing the most exclusive private club reopening in the United States, Private Club Marketing receives top award by club industry peers as the Membership Consulting Firm of the year. Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of the Year by GolfInc Business. The accolade follows a […]

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Industry News & Trends

Golf Snapchat Accounts You Should Be Following

As more and more people and companies in the golfing space have started making noise about Snapchat, we at Private Club Marketing have curated a list of accounts you should be following. With golf looking for more ways to attract a younger demographic Snapchat’s platform is perfect for getting your message out to the loyal young […]

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Club Marketing & Strategy

Private Club Marketing Hosts Tastemaker Dinner at the New Newport Beach Country Club

Zack Bates and his ‘CEO Tastemaker’s’ strike again. Bates, the CEO of Private Club Marketing and his elite Tastemakers group have been holding a delightful series of social food and wine events at private clubs and luxury resorts around Southern California, celebrating the epicurean pleasures of the region with partner Touring and Tasting Magazine. The latest […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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