Explore Soho House & Co’s remarkable journey into the digital landscape, led by Kris Shaw, the visionary Digital Director. Learn how they’ve transformed from a clean slate in 2009 to a digital powerhouse, with insights into their content strategy and future aspirations. Discover the challenges and triumphs of integrating third-party services, and gain valuable insights into the evolving digital landscape from a hospitality industry leader.
[vc_row][vc_column][vc_column_text text_larger=”no”]The British tennis season is upon us, with the Wimbledon tournament finally under-way. Dust off your tennis whites and host a get-together complete with tennis-themed party games, smashing food and plenty of strawberries and cream, inspired by the All-England Club. Private Club Marketing can assist you with membership event ideas & creative marketing to […]
[vc_row][vc_column][vc_column_text text_larger=”no”]I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!
[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR. […]
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members. Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, […]
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]
Content Marketing for Private Clubs: Why Private Clubs Must Resort to Creating Content Like Media Companies Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That’s why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers […]
How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.
Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.
When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience. As early adopters of social […]
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