Traditional private clubs face unexpected competition from urban social clubs and lifestyle brands targeting the same affluent members. The battle for belonging has evolved.
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Tag: NeueHouse
The private club industry is experiencing a renaissance with new marketing strategies that prioritize creativity over wealth and transform spaces into lifestyle ecosystems.
NeueHouse’s shocking bankruptcy filing exposes the fragile economics behind trendy private clubs. Discover what separates sustainable clubs from spectacular failures.
With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]
