Steps in making the most sought out drink in the U.S. Open

For the last ten years, The Grey Goose and Chambord-filled Honey Deuce cocktail has been the trademark of the US open.

The US Open has the Honey Deuce, while the Kentucky Derby has the mint julep.

In 2007, the drink was created by Grey Goose mixologist Nick Mautone, which contains the tasty combination of lemonade, and raspberry liqueur and vodka and this has become the signature cocktail of the tennis tournament.

The frozen honeydew melon balls used as a garnish is the best part of the drink that makes it unique, making it look like tennis balls. This unique look reminds the tennis fans what the US Open is really about (this doesn’t mean that the USTA Billie Jean King National Tennis Center food and drinks aren’t great though).

Mautone, Grey Goose, “I decided to blend the lemonade with vodka to satisfy the spectators’ thirst in the late summer heat. The Chambord adds a raspberry tang. Besides, honeydew melons are always at their peak in the summer, the melon balls are an appropriate finishing touch.”

Since the drink became a brand, almost a million Honey Deuces have been sold.

Steps involved in making a Home-made Honey Deuce cocktail.

Ingredients

3 oz Fresh squeezed lemonade

.5 oz Chambord or premium raspberry liqueur

1.25 oz Grey Goose vodka

Frozen honeydew melons for garnish

Crushed ice

Steps

Fill a chilled highball glass with ice and add Grey Goose vodka.

Add lemonade and then top with Chambord.

Garnish with a skewer of honeydew melon balls (note: put the honeydew melon in the freezer a day before to freeze, then to create melon balls, use a melon baller).

In 2016, for the first time, the ingredients are being sold in a home delivery pack for as low as $6.99 per drink—with ten cocktails per order, delivery and tax inclusive. Cocktail Courier will send all you need to prepare the Honey Deuce cocktail at your home bar. The lemonade, raspberry liqueur, vodka, honeydew melon, skewers, and even a melon baller are all included in the $6.99 package. That means you can still pretend you’re in the middle of Arthur Ashe Stadium sipping the US Open’s official drink even if you're at home.

New Twists on an Old Favorite: 2016 Updates to the “Arnold Palmer” Cocktail

The classic “Arnold Palmer,” might as well be the official beverage of golf. Named after famed PGA tour rock star, Arnold Palmer himself in 1960 at the U.S. Open at the Cherry Hills Country Club in Denver. This mix of iced tea and a generous splash of lemonade started out as a refreshing post-round soft drink but more than five decades later in 2016, we still love the classics, but things have gotten a whole lot more exciting at the club bar. Ask your favorite mixologist (even if that’s you) to whip up one of these ingenious 2016 updates to an old favorite.

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1. The Dirty Arnold

In a wickedly delicious ‘Dirty Arnold Palmer,’ the flavor and kick of each base ingredient gets souped up with a 21+ twist. Start with your basic half iced tea and half lemonade mix. Add a healthy pour of sweet tea infused vodka (now available from a number of top-shelf brands) and a splash of classic Italian _limoncello_. Summer perfection that packs a punch.

 

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2. Tamarind Treat

When you’ve left it all on the course and are ready for a well deserved beverage, there’s nothing more refreshing than a cool drink with a unique kick. For an inventive and surprisingly tasty take on the citrus flavor of a traditional Arnold Palmer cocktail, substitute a dose of tamarind nectar for the lemonade. As it has recently become widely available in U.S. markets, the lemon, apricot, and date notes of this global fruit juice has been gaining epicurean attention. Swirl with iced tea and a jigger of vodka to complete your masterpiece.

 

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3. Arnold’s Mint and Berry Mocktail

If you’d like to keep your wits about you out on the course, the fresh flavor of this updated soft beverage will give you a kick without any alcohol. The trick is to take the basic tea, lemon, and sugar flavors of the original drink and pump them up. Basic black tea is brewed with a hefty handful of crushed mint leaves thrown in, while the classic lemon base is replaced with its punchier cousin, strawberry lemonade.

The Newport Beach Country Club Has a New, $40 Million Clubhouse

That club life though. Orange County residents who want a little extra something something this summer might try their luck at procuring a membership to the Newport Beach Country Club, which has just unveiled its all-new, $40 million, 56,000 square foot Clubhouse.

This private, two-story structure has been designed in the Craftsman style, a signature look for Orange County.  Here, residential style meets resort sophistication in a chic gathering place made of wood and glass.

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Six Trends in Affluent Golfer Spending

The economic clout of the affluent is staggering. As of 2015, the Top 1% possess half of the world’s wealth. That number is up from 44% in 2009. The Top 10% own 88% of the world’s wealth, up from 83% in 2009.

Golf and wealth are closely linked… as income increases, so do golf participation rates. The participation rate for individuals in the $150,000+ income bracket is about double those in the $50K-$75K range, and about five times greater than the participation rate of those in the $30K or less group. The median annual household income for all Americans was approximately $52K in 2015, compared to golfers whose average household income was about $96K.

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Inside Spring Place, New York City’s Hottest Private Members’ Club

The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals.

On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered.

In the reception area, one prospective member strained to hear her tour guide assure her that “everything is steeped in the arts” at Spring Place, a playground for the creative class that doubles as a workspace.

To be sure, a number of immaculately dressed creative types were working—huddled together in private, sun-soaked conference rooms or hunched over Macbooks in a large communal space outfitted with midcentury furniture—which partially explained the library voices.

Continue Reading: https://privateclubmarketing.com/77ap

11 Most Exclusive Yacht Clubs in America

If you’re looking for a place to dock that new yacht of yours, you can’t go wrong with any of the 11 most exclusive yacht clubs in America.

Owning a yacht is the ultimate show of wealth. But getting one is just a first step on claiming your spot among the world’s elite. Some would argue that a membership in the right, preferably highly exclusive, yacht club is just as important as the actual ownership of a boat. Belonging to one of the most exclusive private clubs in America is well and fine, but a yachting club is a completely different matter.  Just ask Roman Abramovich. Apparently, owning one of the most expensive private jets in the world as well as the most expensive yacht isn’t enough to secure him a place among the British elite, who still snubs him regularly (but not his money, which they welcome.) Unfortunately for poor Russian tycoons, British yacht clubs are the epitome of exclusiveness. For instance, the most prestigious yacht club in the world, Royal Yacht Squadron, didn’t accept women until 2013. Some would say that this is the exactly the type of misogyny we have seen before, but gentlemen of the RYS took it one step further by not accepting the Queen as a member, despite the fact that Her Majesty is the patron of the club, supplying them with the Royal adjective in their name.

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Should Private Clubs Outsource Marketing or Go In-House?

How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea.

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.

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Jet-Setters-Only, Please: Inside the New Private Club That Aims to Unset Soho House

With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships.

On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming alive before its official opening this week.

All over the fifth and sixth floors, well-dressed creative types laboriously banged away at their laptops and huddled in important-looking gaggles discussing the sort of things creative types spitball about. The place had the energy of a beehive designed by Philippe Starck, with the low murmur of efficiency as the only background noise.

Sprawling across three floors of the Spring Studios building—home to New York Fashion Week, Tribeca Film Festival, and the Independent Art Fair—Spring Place is a new(ish) breed of workspace and clubhouse. Think Soho House meets Neuehouse, a playground for jet-setters to get some work done while they also fraternize with their cohort in the comfort of their own exclusive grotto. Some floors are for serene study and chin-stroking, other floors are for schmoozing and air-kissing.

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