The owners of Spring Place hope jet-setting creative professionals will seek it out to host meetings with clients—and cavort with other jet-setting creative professionals. On a recent afternoon at Spring Place, the new members-only club in Manhattan’s Tribeca neighborhood, the atmosphere was so hush-hush that even directions to the bathroom were whispered. In the reception […]
How dynamic is your current membership/marketing team? Many private clubs are learning that outsourcing marketing responsibilities can be a good idea. To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your club and its capabilities.
With a $3,600 price tag, Spring Place means to shake things up. Here’s everything you need to know, including how to score one of those coveted memberships. On an early afternoon in May, all was quiet at the new members-only club south of Canal street in Manhattan. Spring Place, as it’s called, was slowly coming […]
More than 160 delegates have returned to their clubs to put into practice the invaluable nuggets of knowledge they picked up during the 11th Asian Club Managers Conference. Read More
For the members of Harvard’s super-elite “final clubs,” perhaps nothing produces a more immediate shiver of Not Our Kind of Thing than comparison to fraternities of the Greek system, with their herds of suburban business majors and their abundance of chapters popping up at every benighted State U and third-rate Catholic college. In a sense, […]
Transform your private club’s social media presence with expert strategies designed for exclusive venues. Learn how to leverage your club’s unique advantages to engage members and attract new prospects through targeted social media marketing.
Step inside the world’s most exclusive private clubs where Hollywood royalty and elite members gather. From London’s legendary Annabel’s to David Lynch’s mysterious Silencio in Paris.
Tampa Bay country clubs are experiencing unprecedented growth in millennial membership, with some clubs seeing 57% of new members under 40. Learn how private clubs are adapting.
After 15 years as General Manager/COO of Congressional CC, Michael Leemhuis has moved to Ocean Reef Club to succeed Paul Astbury, who has retired. Congressional has named Jeffrey Kreafle as its new GM/COO; he will move from his current position at Bellerive CC to start at the Bethesda, Md., club April 1.
High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]
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