Author: Private Clubs Editor

Leveraging Social Media’s Visual Reach

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.

Something better than “Young Professionals”

Does the term “Young Professionals” get under your skin? Are you tired of hearing it? Is there a better term out there?

We’ve set out on a path to re-brand “Young Professionals” and their target demographic. Every since the conception of the category, the demographic has included people of various ages, backgrounds, professions, and expertise, and the term “Young Professionals” doesn’t accurately describe who we’re trying to attract, retain and represent.

Omaha CC Leveraging the 2013 U.S. Senior Open for Membership Development

Omaha Country Club has retained Private Club Marketing to assist with membership development through this summer’s U.S. Senior Open. PCM and OCC are looking to capitalizing on the 150,000+ spectators expected to attend this year’s championship for new prospective members of the Club.

Founded in 1899, Omaha Country Club, rich in tradition and service excellence, has evolved from primarily a golf and dining club to offering a myriad of facilities and services fitting of a fine country club.

5 New Exigents For Luxury Brands

Despite ongoing economic concerns, the last few years have largely been good for the financial performance of luxury brands.  The “Deep Dive” survey on luxury within the April 2013 Mendelsohn Affluent Barometer suggests the good times may continue to roll.

Consider the findings among Ultra Affluent – the 4% of the U.S. population with $250,000 or more in annual household income (their average HHI is over $500K). One-fifth of the Ultra Affluent plan to spend more on luxury in the next 12 months, compared to only 3% planning to spend less.

Private Club Marketing Takes Home “Award of Excellence” at 2013 Communicator Awards

Private Club Marketing, Inc. was recognized at the 19th Annual Communicator Awards, that they were receiving the 2013 Award of Excellence for custom print magazine, for the second year in a row. The Communications Awards honor excellence in Marketing and Communication in all media channels including print, broadcast, interactive design, television, web design and marketing effectiveness. Private Club Marketing, Inc. received the 2013 Award of Excellence Award for the design of the Santa Lucia Preserve Magazine. The magazine is distributed exclusively to the residents and members of the 20,000 acre private community and club. Individuals recognized from the Private Club Marketing creative team included Brian McCallen, Jeannie Drake, Dennis O’Brien, Luis Andrade and Zack Bates.

Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, and that old, misconceptions must be cast aside in the harsh light of new realities.