When it comes to style and substance, nothing beats the classics. And there are few things that embody this sentiment better than Ghurka’s leather goods and the country club lifestyle. Ghurka has always been dedicated to crafting the finest leather goods that stand the test of time. With a keen eye for quality and a […]
In the world of private clubs, the Platinum Clubs of America list represents the pinnacle of recognition, celebrating the crème de la crème in terms of service, exclusivity, and member experiences. As we unveil the 2023-2024 list, we not only acknowledge the outstanding clubs that have earned their place on this prestigious roster but also delve into the vital role played by Private Club Marketing. Their expertise, recognized by Platinum Clubs in 2017, has been instrumental in shaping the success stories of these distinguished clubs. Join us as we explore the selection process, categories, and the unwavering commitment that sets these Platinum Clubs apart from the rest.
From California to West Virginia, these properties have some of the best courses in the country Making the move to a golf course community is often a decision based on multiple factors: location, amenities, value. But for an avid golfer, hands down, the most important one is the course itself. And the choice is often […]
Members-only clubs are popping up across Manhattan, providing an alternative social hub and workspace as New Yorkers are spending less time in the office. More than a dozen membership clubs have opened in the borough since 2003, including at least nine within the past three years, according to Zack Bates, chief executive of consulting company […]
We’re hiring for a dynamic, in-office, administrative and marketing assistant. As a member of the marketing team, you’ll assist the marketing team with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, and social media. The ideal candidate for this position balances creativity with structure, can effectively work with a […]
With Tiger Wood’s designed Par 3 golf course, opening of The Hay earlier last year (2021) at Pebble Beach Resort, many people may have wondered where the idea of a cute sea lion with a golf flag in its mouth may have come from. Maybe the local aquatic attractions gave it inspiration? Well no! In […]
Recently featured in Barron’s – A recent report said that 34% of members saw their clubs as more important since before the pandemic, mostly due to maintaining friendships. Roughly 73% of members use clubs to connect with friends. “Private clubs offer a much more convenient and intimate option to meet friends, clients, or family,” Zack […]
In the vibrant heart of Southern California, Private Club Marketing has undertaken a captivating metamorphosis of their studio, weaving a rich tapestry of history and innovation. Guided by Zack Bates’ unwavering vision, this once-modest venture, nurtured at his kitchen table in 2009 while immersed in ClubCorp’s membership and marketing realm, has burgeoned into a dynamic entity. Beginning in 2012, it sprouted roots in a compact enclave with a trifecta of private offices, and by 2018, Zack orchestrated the team’s migration from their Newport Beach executive headquarters to a sprawling warehouse near John Wayne Airport—a visionary gambit, aimed at birthing a veritable creative sanctuary. This magnum opus, realized through a harmonious ballet of artistry and collaboration with Oricon Design and Build, now stands as a multifaceted oasis, primed not only for work but also for the orchestration of meetings, the courtship of clients, the genesis of compelling content, and the unfettered exploration of creativity. As Zack elucidates, “Our mission was to forge a space that deftly intertwines our work ethos and the essence of Private Club Marketing, serving as an indelible reflection of our character and the diverse tapestry of clients we proudly serve.”
Member retention is more valuable than member acquisition. Some people say it costs five times as much to earn a new member than it does to retain an existing one. Others say that retaining members is seven times more valuable. And finally: “Acquiring a new member is anywhere from five to 25 times more expensive […]
In 2021, membership growth achieved unprecedented success, setting the stage for a prosperous 2022 through effective member retention strategies. Harvard research indicates that even a modest five percent increase in member retention rates can result in a substantial profit boost of 25-95 percent. Beyond financial gains, these strategies also cultivate brand awareness and reputation, foster constructive relationships, and enable businesses to identify and address flaws through member feedback, making loyal members six times more likely to embrace new offerings. Explore these benefits and leverage the recent surge of interest from new members to strengthen your wait-list and increase initiation fees with Private Club Marketing’s expertise in streamlining marketing and member communication efforts, allowing you to prioritize referrals and member retention.
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