Author: Private Clubs Editor

We’re Hiring: Membership/Events Coordinator

The Luxury Marketing Council is an organization of luxury purveyors – CEOs, directors of marketing, general managers and other top executives. The Council serves as a catalyst in bringing together the smartest most imaginative marketers of luxury products and services to explore best practices, share intelligence on customers and stay on the leading edge of market trends. The Council facilitates innovative marketing alliances and partnerships, where its members can cultivate referrals from best customers – the 10.1 million individuals globally with liquid portfolios of $1,000,000 or more.

Don’t turn your Members into Scrooges

This always puzzled us as to why some clubs send out their Employee Holiday Fund requests at the same time as their Annual Dues Increase letters. Our hourly staff works their tails off all year only to be overshadowed by the oncoming dues increase. As many members know there is an annual 2-4% increase, it still is not a fun reality to face. I believe this may dampen members willingness to give. We asked clubs how they overcame this annual hurdle and what steps they took to safeguard their employees.

Shared Holiday Parties for Member’s with Small Businesses

Many clubs take advantage of the many small business owners in their membership to share the costs of a company holiday party with others. While large private events are essential to Q4 revenues, these shared holiday events allow those members with small businesses to host their staff and clients, with those special private event touches, to show their appreciation to their team… and also allows your club to capitalize on revenues that might have gone elsewhere.

Private Club Marketing Expands Portfolio with Acquisition of Luxury Marketing Council

It comes with great enthusiasm that we announce the expansion of the Private Club Marketing portfolio with the acquisition of The Luxury Marketing Council of Southern California license, adding 3 new cities to the 43 already around the world.

For many years we have offered insight and positioned Private Club Marketing’s clients to look further than what other private clubs are doing to best retain, engage and increase member usage and spending. With this new venture we engage directly with “invited” international luxury brand professionals and decision makers with what’s working for them and their, very similar, customers.